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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
Qualtrics CEO Jason Maynard on a large projector screen during his keynote at Qualtrics X4 Experience Management Summit Wednesday, March 18, 2026 at the Seattle Convention Center.
Insight Is Cheap. Execution Is Everything. What Qualtrics X4 Made Clear
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Editorial
Man seated in an office setting undergoing biometric testing with sensors attached to his fingers and torso while a researcher monitors data on a laptop and external device
Your Marketing Dashboard Is Lying to You
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Feature
SEATTLE -- March 18, 2026: Exterior view of the Seattle Convention Center Summit building at the corner of 9th Avenue and Olive Way in downtown Seattle, with surrounding city streets and high-rise buildings visible.
The Ground Floor of CX: Lessons From Chime's Contact Center and the PGA Tour
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Brown dog holding a bouquet of wildflowers in its mouth while sitting in a grassy field
The Hidden Cost of ‘Making It Right’ in Customer Experience
Close-up of a small stream flowing over moss-covered rocks in a forest, with sunlight filtering through trees and water splashing between stones.
Flow and Data: What Really Matters for Customer Experience
Big X4 logo on a large screen during a keynote at the Qualtrics X4 Experience Management conference at the Seattle Convention Center on March 18, 2026.
Can Qualtrics Close the Customer Experience Execution Gap?
Shelves of Buc-ee’s branded coffee mugs featuring the smiling beaver mascot in a red cap, displayed inside a Buc-ee’s travel center store in Temple, Texas.
Brand Before Marketing: The Strategic Sequence too Many CMOs Ignore
Brown dog with a black collar tilts its head curiously while looking toward the camera in a grassy outdoor setting.
The Most Underrated Skill in Marketing Isn’t AI — It’s Asking Better Questions
In an image generated with AI, an apocalyptic cityscape with flames and collapsing buildings behind three broken technology signs labeled CCaaS, CDP and VoC, representing disruption and consolidation in customer experience software platforms.
A 'SaaS Apocalypse' for Customer Experience? Really?
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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