Digital Marketing News & Articles

It's good to make your website or application as beautiful as possible, but not at the expense of usefulness.

Tag management systems (TMS) that automate the placement and management of digital marketing vendor tags can provide significant benefits, according to a new survey from Econsultancy and Tealium. Results of “The ROI of Tag Management” indicate TMS technology reduces cost and time-to-market of managing tags, while improving website speed and security.

There is a chasm between those who create content and those who consume it. The Web allows us to bridge that chasm.

Digital marketing/e-commerce software provider EPiServer is scaling its technology offering to more effectively handle Big Data with the purchase of Swedish enterprise search solution vendor 200OK AB. The 200OK AB cloud-based “Truffler” application can handle large volumes of Big Data, including user data, social and mobile web content, and product and online transaction information.

Great websites have a clear function, purpose and use. What does your website help your customers to do?

Judge your success based on how successful you make your customer.

As brands move online, they want better metrics than just hits and ad clicks. Google is stepping in with a new initative under the DoubleClick banner called the Brand Activate Initiative.

Would it surprise you to learn that Apple is the company customers feel most loyal to? A new survey points to electronic gadgets being the one thing people are most loyal to for certain brands, second only to the kinds of food and drinks people choose.

Over 80% of respondents singled out quality as the most important key to their loyalty, a new survey from analytics company ClickFox revealed April 11. Second to quality was customer service, with 72% of the 427 people surveyed in early March saying it was key to staying with one company over another.

The Adobe Digital Marketing Summit is over, but the customer experience lessons learned continue on. I had the opportunity to speak with Adobe VP of Enterprise Marketing, Kevin Cochrane, on some of these lessons and where Adobe sees the future of digital marketing. Here's what I learned.

Today is day one of the Adobe Digital Marketing Summit, bringing together around 4000 online marketers, technologists and ecosystem players. Kicking off the day today Adobe announced the latest release of their Web Experience Management platform, and this afternoon we had a chance to chat with VP of Enterprise Technology, David Nuescheler, about the CQ 5.5 release, the Adobe product roadmap, how DAM is changing digital marketing team relationships, Adobe's new Web Experience Management (WEM) in the cloud and what challenges are shaping the industry in 2012. Here are some video extracts from our chat.

With the Efficient Frontier acquisition all wrapped up, Adobe has announced its newest solution - Adobe Social. And from the demo this morning - a lot of people are really excited.

Adobe didn't wait for the opening keynote at the Adobe Summit this morning to give its product update news. Instead the customer experience management (CXM) giant is let us in on some product updates to the Digital Marketing Suite early -- just to get you excited to get back to your desk and start working. Of course the opening keynote strongly focused on showing most of these new capabilities.

 Want to monetize mobile? Today’s your lucky day. Thanks to Mediaspectrum’s precision technology, users can now employ its mobile Cloud platform to capture, analyze, and monetize customer interactions.

If you are looking to increase your digital activity and customer experience, the most important thing you can do is measure engagement to understand your Return on Investment (ROI), which will help justify next year's budget.

It's Wednesday morning in Salt Lake City, Utah and a big chunk of the city is waking up with Digital Marketing on their minds (and breakfast of course). With two days of product training out of the way at the Adobe Summit, it's time to talk keynotes and sessions.