Ecommerce News & Analysis
| Monday Jan 6, 2014
Technology adoption has become a competitive differentiator for CMOs who strive to out-innovate their competitors. There is so much opportunity for brands to strengthen consumer engagement through their digital channels. So, with 2014 upon us, it’s time to look at how websites and digital experiences will change in the year to come. What is the future of the branded website? How will technology change customers’ online shopping experience?
| Friday Nov 15, 2013
Be more like Google. And while you’re at it, be more like Amazon.
B2B companies that don’t heed that kind of advice are destined to lag. To thrive, they have to invest as much energy and resources in e-commerce as leading consumer companies have invested in B2C, a Forrester analyst and senior executive at a software provider told CMSWire.com.
| Thursday Oct 24, 2013
Large e-commerce sites have "deciphered some very successful formulas for giving users what they want," according to a new benchmark report from ClickTale, a provider of customer experience analytics and web analytics services.
Chalk it up to higher investments in testing and optimization -- and their abilities to attract higher shares of returning visitors.
| Thursday Sep 26, 2013
Larry Ellison may have embraced the cloud, but the reality is it still takes at least a year or more to integrate complex enterprise technology, and we've got updates on the status of tools like ATG Web Commerce, Eloqua, Vitrue and Involver.
| Monday Sep 9, 2013
Organizations looking to build responsive, mobile friendly shopping websites now have an option to do so with the iAPPS Webstore Express, a templated eCommerce site building model from Brideline Digital.
| Thursday Aug 29, 2013
As of May 2013, over one billion products were being promoted globally on Google Shopping, and Product Listing Ads have increasingly gotten even more valuable for retailers since the company’s pay to play model went global in June 2012.
| Tuesday Aug 27, 2013
A comScore report has found mobile ecommerce is growing twice as fast as with traditional ecommerce, and one out of every 10 ecommerce dollars is now spent on either a smartphone or tablet.
| Monday Aug 5, 2013
Consulting firm Accenture has partnered up with hybris, to combine its marketing and customer experience expertise with the hybris ecommerce system offering customers an all in one technology and implementation system.
| Wednesday Jul 31, 2013
Yahoo's wallet remains firmly open as it picks up yet another company (at least its third this month), this time focusing on the small business offerings of Lexity to expand its ecommerce range.
| Wednesday May 22, 2013
Online content, in store: TigerLogic's Postano on a screen at Nine West.
Consumers now have access to the Net wherever they go, and their customer experience extends from everywhere to almost everywhere. With online shopping blending into offline, CMSWire.com pinged customer experience management provider Empathica and enterprise data management/app development provider TigerLogic for their insights.
| Tuesday May 21, 2013
Over the last two years, Gartner considers the ecommerce space to still be dominated by the same leaders named in its last Magic Quadrant report, namely IBM, Oracle and hybris.
| Tuesday Apr 30, 2013
In-Page Analytics innovator, ClickTale has received US $17 million from Amadeus Capital Partners to invigorate product development and company expansion.
| Thursday Feb 14, 2013
Videos have proven to be a good marketing tool, but for e-Commerce websites, they can be used in a more interactive and educational manner and add to the shopping experience.
| Monday Feb 4, 2013
During the month of February at CMSWire our theme is "Better Web Experiences with Marketing Automation" and with that in mind our Facebook App of the Week is Constant Contact, a marketing automation tool.
| Thursday Dec 20, 2012
In 2013 I wish that businesses would take a moment to realize the wealth of technology and capability that they already have. The technology platforms they buy have so many untapped and unused features that can help plug holes and fulfill needs that are acutely felt every day. Too many businesses get enamored with the shiny new software pitched by that year's sales rep while missing out on the ROI and efficiency and expertise that lies latent and waiting.
In 2013 I wish that organizations would take a moment to inventory the expertise, tools, best practices and insight that is freely available on the web. From whitepapers to freemium software to graphics to templates for everything from expense reports to business plans, the World Wide Web abounds with the answer to any question you have if only you'll invest the time to find and read and use it. The information you seek is out there, usually for free. Tap into that resource and enjoy an amazingly prosperous 2013! -- Billy Cripe, Founder and Principal BloomThinker of BloomThink