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Ecommerce News & Analysis

B2B Suppliers are Losing Market Share to B2C Websites

B2B buyers in the United States are more active online than ever before. But few are successfully leveraging their suppliers’ websites to find the information and make the purchases they need.

Instead, they're turning to third-party e-commerce sites like Amazon, according to the 2014 Acquity Group State of B2B Procurement.

Sitecore Marries .NET Customer Experience, E-Commerce

Sitecore's acquisition of commerceserver.net is getting its wings.

Now, Sitecore officials report, they have the first enterprise-grade .NET customer experience management solution with fully integrated commerce functionality. They are blending real time digital marketing with enterprise commerce.

The San Francisco-based company today released an "early access program" for its new platform, Sitecore Commerce. The capabilities Sitecore officials described -- personalization, relevant digital experiences, customer lifecyle, single, connected platform -- are in line with the all-in-one engine that Sitecore touts.

"Following the acquisition of commerceserver.net last November, Sitecore has blended real-time digital marketing with powerful enterprise commerce," Mark Floisand, vice president of product marketing at Sitecore, told CMSWire. "We're also working closely with Microsoft Dynamics AX to build an omni-channel commerce offering built for retailers who need to bridge the gap between in-store and digital experiences."

Here's Why You Should Take Good Care of Your Customers

2014-9-July-hot-air-balloon.jpgNew research confirms what many marketers have already suspected: It’s harder than ever to attract new customers and retain existing ones.

Competition for customers is heating up — or as London-based Ovum, a global research firm, puts it, "hotting-up." Colloquialisms aside, the fight for customers appears to be kicking into high gear.

And the reason is clear. Customer relationship management (CRM) and e-commerce will be the fastest growing enterprise applications through 2018. According to the global analyst firm’s newly launched software forecasts, customer-engagement systems will be the fastest growing enterprise application between 2013 and 2018.

ChannelAdvisor Helps Drive E-Commerce

ChannelAdvisor claims it "empowers retailers to sell more." Founded in 2001, the company is a provider of cloud-based solutions deployed by retailers and manufacturers to integrate, manage and optimize their merchandise sales across various online channels. 

In early May, ChannelAdvisor delivered strong results for the first quarter, with revenue up nearly 30 percent — including core revenue growth of 32 percent, the fastest organic growth in seven years — and record bookings. But investors weren’t impressed: the stock fell as much as 25 percent over the three sessions following the report.

Organizations use the ChannelAdvisor platform to do everything from manage their product listings and check inventory availability to optimize price changes and select the best search terms across multiple comparison-shopping sites, e-commerce marketplaces and search engines.

The company supports roughly 150 shopping engines, 35 marketplaces worldwide and all of the major search engines.

According to CEO and cofounder Scot Wingo, customers usually come to ChannelAdvisor with an acute need to solve a specific pain point across their e-commerce businesses. They almost always want to automate and expand online, then optimize return on investment across the various channels. 

E-commerce is growing. Is ChannelAdvisor poised to capitalize on it?

If E-Commerce is Your Engine, Content is the Driver

2014-9-June-driver-with-hands-on-wheel

Remember when e-commerce was all we talked about?

Ten years ago, it seemed as if every company in the world was trying to figure out its "e-commerce strategy”. Analysts were touting the newest 3D catalogs, where shoppers could twirl images around to check out sizes and colors from all angles.

And it seemed like every day there was a new startup offering e-commerce related solutions. Then, the talk turned to social and content, and the search for e-commerce optimization declined.

Incapsula Names the Site Hackers Used in Major DDoS Attack

2014-24-April-cat-talkGo ahead. Go back to your cute cat videos … and, we concede with a grimace, the sex kitten videos, too — if either happens to be your thing. 

A few weeks ago, we told you how hackers used a novel technique to get thousands of online video viewers to unwittingly bombard a B2B website with junk traffic.

Incapsula, a web security firm, said the attack resulted from a persistent cross-site scripting (XSS) vulnerability on one of the biggest and most popular video sites on the web.

Incapsula co-founder Marc Gaffan initially declined to identify the site, saying he wanted to give it time to patch the vulnerability the hackers exploited. All he would acknowledge in early April was that the site ranks among the top 50 websites in the world by traffic based on statistics from Amazon-owned firm Alexa.

That seemed to narrow it down to Youtube.com — the third largest — or Xvideos.com — the 44th largest.

Wrong!

IT as a Business: Now We Have New Tools

2014-23-April-zebras

IT should be run as a business, so says Gaurav Rewari, founder and CEO of Numerify, a cloud-based analytical applications company that comes out of stealth today.

And IT is a business that is badly in need of management, especially as on-premise applications move to the cloud.

“We’re in the midst of a great migration,” said Rewari. He compares it to zebras crossing the savanna. Only this migration isn’t as orderly. (Not that the zebras are.)

Top 5 Marketing Tech Predictions for 2014

Top 5 Marketing Tech Predictions for 2014Technology adoption has become a competitive differentiator for CMOs who strive to out-innovate their competitors. There is so much opportunity for brands to strengthen consumer engagement through their digital channels. So, with 2014 upon us, it’s time to look at how websites and digital experiences will change in the year to come. What is the future of the branded website? How will technology change customers’ online shopping experience?

Forrester Analyst: Don't Wait to Jump into B2B E-Commerce

Be more like Google. And while you’re at it, be more like Amazon.

B2B companies that don’t heed that kind of advice are destined to lag.  To thrive, they have to invest as much energy and resources in e-commerce as leading consumer companies have invested in B2C, a Forrester analyst and senior executive at a software provider told CMSWire.com.

Investments in Testing, Optimization Pays Off for Large E-Commerce Sites

e-commerce bounce rates.jpg

Large e-commerce sites have "deciphered some very successful formulas for giving users what they want," according to a new benchmark report from ClickTale, a provider of customer experience analytics and web analytics services.

Chalk it up to higher investments in testing and optimization -- and their abilities to attract higher shares of returning visitors.

Oracle Commerce, Social + Eloqua Integration Update #oow13

Oracle Commerce, Social + Eloqua Integration Update #oow13Larry Ellison may have embraced the cloud, but the reality is it still takes at least a year or more to integrate complex enterprise technology, and we've got updates on the status of tools like ATG Web Commerce, Eloqua, Vitrue and Involver.

iAPPS Debuts WebStore Express for Building eCommerce Websites

iAPPS Debuts WebStore Express for Building eCommerce Websites

Organizations looking to build responsive, mobile friendly shopping websites now have an option to do so with the iAPPS Webstore Express, a templated eCommerce site building model from Brideline Digital.

Google Product Listing Ads Show their Worth for Retailers

Google Product Listing Ads Show their Worth for Retailers

As of May 2013, over one billion products were being promoted globally on Google Shopping, and Product Listing Ads have increasingly gotten even more valuable for retailers since the company’s pay to play model went global in June 2012.

Mobile Ecommerce Growing 2x Faster than Traditional Channels

Mobile Ecommerce Growing 2x Faster than Traditional ChannelsA comScore report has found mobile ecommerce is growing twice as fast as with traditional ecommerce, and one out of every 10 ecommerce dollars is now spent on either a smartphone or tablet.

hybris, Accenture Agree to E-Commerce Partnership

hybris, Accenture Agree to E-Commerce Partnership 
Consulting firm Accenture has partnered up with hybris, to combine its marketing and customer experience expertise with the hybris ecommerce system offering customers an all in one technology and implementation system.

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