Economist Intelligence Unit News & Articles

From the Lyris/EIU report, Mind the Marketing Gap

Digital marketers know what consumers want, right? Not according to a new report from data-driven marketing provider Lyris, which found that marketers are not effectively using Big Data to correct their misunderstandings. But the report also raises some questions about its own conclusions, resulting in a disclaimer by the survey-taker. 

What are the characteristics of a data-driven business? A new global survey by the Economist Intelligence Unit, sponsored by Tableau Software, of more than 500 C-level and senior business executives sought to examine exactly that.

Recently there’s been a lot of buzz about how technology has limited how we share, discuss and engage with others. In short, we don’t have enough real conversations. And when we do it, we’re not fully engaged. Whether you agree or not, the enterprise still values in-person communication. A new survey conducted by the Economist Intelligence Unit and sponsored by Cisco shows that in-person collaboration has many benefits that may promote innovation and customer relationships.