Econsultancy News & Articles

The first week of 2012 has proven beneficial for mobile. There were a few reports that indicated that mobile won’t just be big in 2012, it’s already growing rapidly. But rapid growth has also identified many ways companies are unprepared to leverage mobile to improve online conversion. 

When it comes to mobile, most people are confident that it’s the next, best tool in customer engagement. This week, it’s both the best and worst tool. Let us explain.

This week we turn back to social media and a new report that shows most companies are still only dabbling with social media as a business tool, while the Parallels 2010 conference confirms what most of us suspect: the SMB cloud market is going to be huge over the next five years.

It has often been said that you can prove anything with statistics. If that is in fact the case, then the results of a new survey will prove what many people know already -- companies are still throwing money at web content management systems.

What is striking about this survey however, is that many companies this year are spending, or plan to spend, their CMS budgets on implementation rather than licensing.

The CMS Survey Report 2009, published by UK-based Econsultancy in association with Australia-based Squiz.net (news, site) also shows that companies are doing this because they don’t believe they are getting a high-enough ROI from their existing CMS.