Enquisite Campaign News & Articles

A new application from California-based search software provider Enquisite could be about to change the way digital marketers spend their search engine marketing (SEM) budgets. SEM is the business of tracking users search habits based on keywords and focused intent, analyzing those habits and turning them into business leads.

Until now, most companies have been investing heavily in pay-per-click (PPC) campaigns where advertisers pay their host only when their ad is clicked because of the ability in such campaigns to track ad performance.

However, Enquisite could change this with the general availability of Enquisite Campaign which allows SEO agencies to capture real-time organic search data and assess specific search outcomes, like purchases or sign-ups.