Selling is more than just closing contracts and pushing product. In fact, there is something we mass-market more than anything else -- ideas.
While intangible, ideas are “sold” with nearly every interaction we have. We persuade people of the merits of our opinions in conversation. We gather buy-in and approvals for projects. An idea is just as marketable as any product or service and, if executed properly, can be just as valuable.
Those who are skilled in selling or pitching ideas often earn one of the most coveted resources in business -- buy-in. Buy-in provides support in all forms, from public backing, to increased funding, to access to new connections. It is the social currency that makes many entrepreneurs rich with influence and is the one of the most powerful forces in bringing ideas to life.
However, if you’re looking for buy-in from your internal stakeholders, you need to know how to sell.