Exacttarget News & Analysis
| Tuesday Jan 21, 2014
Oracle's $1.5 billion acquisition of Responsys last month is the company's attempt to fill its “major gap” in the marketing technology space, an Oracle competitor told CMSWire.
“This announcement continues to provide validation and further attention to the importance of the marketing technology space,” Suresh Vittal, vice president of strategy at Adobe Campaign, told CMSWire. “However at its core, Oracle is a CRM company and doesn’t understand marketers’ daily issues. It realized it was missing market share. Through another acquisition, it is trying to fill a major gap as the stakes are continuing to increase.”
| Thursday Jan 9, 2014
A whopping 98 percent of marketers are maintaining or increasing their spend in 2014 — and that increased spending is mostly going to data and analytics and marketing automation, a new ExactTarget survey concluded.
The biggest surprise in the 2014 ExactTarget State of Marketing Report is that while 80 percent of marketers think mobile affects them, only 40 percent have a mobile app, Kyle Lacy, senior manager, global content marketing and research at ExactTarget, said in an interview. "Lots of people say they need it, but not that many do it," he said.
| Monday Jan 6, 2014
What company is next after Oracle’s $1.5 billion purchase of marketing cloud vendor Responsys? Some company for sure. And the next buy will come sooner rather than later, analysts told CMSWire.
The Redwood City, Calif.-based software giant's latest acquisition comes during a time of industry transformation.
“Marketing will be an extremely rich area of merger and acquisition activity for the foreseeable future,” said Robert Brosnan, principal analyst at Forrester.
| Friday Dec 20, 2013
Exactly a year to the day after Oracle announced its $871 million buy of marketing automation company Eloqua, Larry Ellison and company announced plans to acquire marketing cloud player Responsys for $1.5 billion.
| Wednesday Nov 20, 2013
Salesforce is going with the moniker Internet of Customers to define its strategy of connecting the world's smart devices. That focus was again on display during the Marketing Cloud keynote today at Dreamforce 2013 in San Francisco.
ExactTarget leaders Scott Dorsey and Scott McCorkle presented the talk, Market 1:1 with Your Customers to Grow Faster.
| Tuesday Nov 19, 2013
While Salesforce and other sales and marketing oriented businesses want marketing to become more social, the demand just isn't there yet in the B2B space. In the consumer world, it's a different story.
But B2B marketing is not focused on the same things, Adam Blitzer, vice president and general manager of Pardot said in an interview at the Dreamforce 2013 conference in San Francisco.
| Thursday Sep 19, 2013
With marketing automation vendors, today’s competition is driven by, well, competitors combining.
We’ve seen a flurry of product integration and merger activity as of late, and this week sees another partnership that intends to boost each company’s digital marketing story.
| Thursday Sep 19, 2013
| Wednesday Sep 18, 2013
Webtrends is hot. Its real-time data solutions and marketing campaign analytics technology are popping up all over the place, and today it's in the news again with the launch of its Campaign Streams app for ExactTarget users.
| Monday Jun 10, 2013
If the Leader’s Quadrant in Gartner’s Multichannel Campaign Management Magic Quadrant (MCCM) is unchanged since last year, there are still some very impressive offerings in the other quadrants.
| Wednesday Jun 5, 2013
Now that everyone has had a day to sleep on the Salesforce ExactTarget deal, we've put together some of the most salient bits of reaction we could get our mitts on.
| Wednesday Jan 30, 2013
Cross-channel marketing automation provider, ExactTarget has announced a new mobile marketing tool, MobilePush. With this addition, the company adds a power push notification feature to its mobile marketing platform.
| Friday Jan 25, 2013
The latest IDC figures show the South Korean company moving further ahead of Apple, at the same time as Samsung reports another record quarter.
| Thursday Oct 25, 2012
Start off Fall with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).