Facebook, Social Media News & Practices

When it comes to online display advertising, two titans clearly dominate the marketplace: Facebook and Google Display Network. So if you are looking to place an online display ad and only want to use one outlet, which is the better choice?

Trying to get over the IPO debacle, Facebook keeps rolling out the updates with a new iOS Camera app to better view, manage and send photos between you and your friends.

This morning I added the new Facebook Pages Manager app to my iPhone. While it takes up real estate beside my Facebook app and the Facebook Messenger app, it is a valuable addition.  

While most branding experts have come to agree that social media platforms such as Facebook are necessary customer relationship tools in the 21st century, many of them still have a hard time stating exactly why this is so. Quantifying the value Facebook provides branding efforts is not an easy task, but Polygraph Media is releasing a new application called Polygraph Reports aimed at making determining the hard value of Facebook branding efforts a little easier.

By the end of Friday, after a few stumbles, it seemed like a job well done for all involved with Facebook's public debut. Since then, there's be a steady stream of moaning and complaining; apparently everybody wanted to be an instant billionaire.

There's been nothing more talked about this week than the Facebook IPO. Not just because a lot of people are going to make a lot of money -- well OK, maybe that's exactly why everyone is so jazzed up. It's been reported that more than 1000 millionaires were created yesterday.

The FB stock closed at a mediocre US$ 38.23 with a market cap of US$ 104.82 billion -- roughly 50% of Google's market value. A vigorous first day on the market saw 580 million shares trade hands but not much of the spike that many expected.

But we see more here. The IPO signifies notable things for big data and acts as a health signal for the social business space overall.

Beyond the Facebook IPO chatter, we've been looking at changes taking place within the social enterprise:

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REMINDER: Next Wednesday, May 23rd, our Mobile Experience Tweet Jam takes place and we'd love to see you there. Get the details here.

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Featured Events (all events | post your event)

• May 30 -- (Webinar) How to Drive Innovation, Productivity with a Social Intranet
• Jun 03 -- Semantic Technology & Business Conference San Francisco
• Jun 18 -- Enterprise 2.0 Summit Boston
• Jun 19 -- The Gamification Summit San Francisco
• Jun 26 -- Forrester's Customer Experience Forum New York

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Facebook has just made its phenomenal initial public offering at NASDAQ, and industry observers are talking of how big the impact of the social network's IPO will be, outside of newly-minted millionaires and billionaires of the Internet age. But, apart from Facebook's new found influence and clout in the financial scene, there is also one additional driver of growth for what can be considered the de facto social network for most of the world's online citizens: Asia.

Facebook starts life as a public quoted company today, creating billionaires, millionaires and new hope for those working away at tech start-ups everywhere. Follow the company's first day on the NASDAQ here.

It’s the eve of Facebook’s IPO and everyone, and I mean everyone, is talking about it.

Startups are quite adept at turning brands into verbs, or even ordinary verbs into brands. You can now "google" things you want to search for or "tweet" short updates online. Brace yourself for another potential verb that's about to become very popular in the social media scene: buffer. 

One of the newest social networks, Pinterest, may be about to achieve something that neither Facebook, Google+ or Twitter have been unable to accomplish at scale. No, it’s not creating a social network made up almost entirely of women. Pinterest may be preparing to monetize all of those shared photos of things you wish you owned, which could make the social network one of the stickiest e-commerce destinations ever.

A recent Adobe survey sees tablet Internet use overtaking smartphones by next year, with tablet-originated data usage running some ten times faster than that of phones. Will the tablet become the dominant form of web access, and what will the upcoming Olympics do to shake up viewing habits?

Another dollar on that price would see Facebook raising over $15 billion. However, the soon-to-be public company will settle for raising between $13 to $14.7 billion, after publishing an updated S-1 form, making its overall value somewhere between $94 and $100 billion.

Facebook has entered the app game in some style with a new store for browsers, iOS and Android devices to create a new place for developers to sell their games, social apps and other fun.

Facebook is continuing to tune its advertising options in advance of its highly anticipated initial public offering (IPO). The company has repeatedly made major changes to its ad services over the last year. In the last two months, Facebook has expanded the beta test of self-service Offers platform to a small number of international brands and most recently, local businesses. Now Facebook is expanding Offers to web-based companies.