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Facebook, Social Media News & Practices

Facebook Thinks You'll 'Like' Enterprise Collaboration

social business, More Facebook Cloning Coming to Enterprise Collaboration?

Facebook at work. I've never done that. Have you?

But what if Facebooking at work was actually encouraged, maintained by your company itself and used for collaboration?

That could be what's happening in Zuckerberg Land, if you believe the anonymous source who told a reporter last month that the social network's working on a FB@Work platform in its London offices.

Startup Offers Free Collaboration Option for Any Web Page

Just as Microsoft blends Yammer into Office365, a startup is offering a free service to add a Facebook-like collaboration tool to any web page.

Lifestreams Technologies, a 2-year-old company based in New Haven, Conn., said the widget can be used on any intranet or public-facing website by adding a snippet of code to the html.

"Most websites today are relatively static," said Peter Prosol, business development director for the 10-person SaaS firm. "You'll find pictures and images and text, but it's more or less as it is. It doesn't change much. But adding a timeline to your site ... it lets you be more dynamic, add new content, refresh and be a little more interactive and engaging to the user."

Should You Be One of Facebook's 1.5 Million Marketers?

digital marketing, Should You Be One of Facebook's 1.5 Million Marketers?

Facebook's total revenue grew to more than $2.9 billion and advertising revenue climbed 67 percent from a year ago, its CEO said in a earnings conference call last night.

And for its growth, Facebook thanks the 30 million small businesses and its 1.5 million active marketers who use the world's No. 1 social media platform.

"To continue delivering the best returns for marketers, we’ve been very focused on improving the quality of the ad experiences for our community," CEO Mark Zuckerberg (left) said. "Our goal here is to make ads as interesting and useful as your friends' content on Facebook. We're investing heavily in this area, and this quarter we launched a number of efforts to improve the quality and relevance of our ads, including our new ads preferences tool, interest-based advertising and improvements to News Feed designed to reduce low-quality content."

Facebook's Mind Experiments: Just Media As Usual

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Yes, "furor erupted" over Facebook's massive psychological experiment to control user emotions by changing the configuration of posts.

How naive are we, really? Of course Facebook wants to control your thoughts — that's the whole point of media.

Emotional manipulation in the media is nothing new. That's why we have Rush Limbaugh. Perhaps Facebook's experiment was more disturbing because of its scale, and the fact that it failed to alert or gain the consent of its users.

But anybody thinking that the trend of media companies using real time user data to control reactions of its audience is something new is mistaken. 

How Much Is Your Data Worth?

2014-19-June-Froggy-Love.jpgIn today’s age of information, data is currency. Information about our preferences, habits and everything in our life is a valuable commodity for companies trying to learn more about us in order to make us their customer. The value of our personal data seems to rise every day.

If our personal data is valuable, shouldn’t we guard our privacy more closely? If we are giving away information for free, how much are we getting in return? Data for services is the business model for both Google and Facebook. They provide you a free service and in return, they mine your data to drive advertising revenue. The question people don’t seem to be asking is this, “Is the average consumer aware of the value of their information to make an informed decision?”

Yep, Brands Talk Like 5th Graders on Facebook

A majority of Facebook posts by brands -- 67.3 percent of them, to be exact -- are written at an elementary school level — with 1st grade being the grade level most frequently targeted. That's the not so surprising results of a study by Track Maven, a competitive intelligence company.

Grade level is determined using the Flesch-Kincaid readability test, which analyzes passages and rates them on a scale from 0 to 100 according to difficulty. Passages suitable for 11-year-olds —  most of what is apparently on Facebook — score between 90 and 100. 

How to Make Your Branded Content as Likeable as a Kitten

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Think you have top-quality content? Maybe you do. But that isn't enough, according to Jonah Peretti.

"Quality helps, but quality isn't enough," the BuzzFeed  founder and CEO told more than 600 marketers at Lithium's recent LiNC conference in San Francisco. "Making shareable content is an art and a science."

And Peretti's got the numbers to prove it. At a time when most media organizations are struggling, Buzzfeed reaches 130 million people a month, putting it in the same league and MTV and CNN. And where do those people come from? The vast majority come from links on social networks.

Video Help for SharePoint, Facebook's App Links and More

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And now, the news. This week, Facebook unveiled "new way to log into apps without sharing any personal information," SugarCRMers got together, SP Marketplace offered video help for Office 365 SharePoint Online and Kenshoo said it's happy in Asia.

How Hackers Can Use Facebook, Google to Crash Your Website

2014-28-April-Chaman-Thapa.jpgWatch your website — and this time, you have bigger threats than viral videos or suspected porn.

Hackers can apparently exploit vulnerabilities in Facebook and Google to perform distributed denial-of-service (DDoS) attacks on target websites — and neither Internet giant seems overly concerned, according to the developer that alerted the two companies to the problems.

"Both of the problems are quite serious for two reasons: 1) the ease in which the attacks can be executed and 2) the huge traffic volume these kinds of attacks can potentially generate.

The traffic would be very troublesome for most websites. Both Facebook and Google individually are close to Gigabits per second, maybe more. Combining them would be even more devastating," Chaman Thapa told CMSWire. 

Thapa, "a software enthusiast who loves programming and solving problems," detailed the problems he uncovered with both sites on A Programmer's Blog and the DEFCON Hacking Page on Facebook. He claims Google Spreadsheets and Facebook Notes can be used to "DDoS any website."

And neither Facebook nor Google are arguing that Thapa is wrong.

The $100 Billion People Directory

Facebook started off as a people directory. Why connecting people is the new goldmine both inside and outside organizations. 

News Bites: 'Blended Data,' Woodwing's Latest and More

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Spring is here, and news is sprouting. This week: "blended data" for marketers, accountability in Facebook brand posts, Woodwing's version 9.2 of Enterprise, Qstream's new features and Slideshark's expansion to more platforms.

Forget Likes, These Are the 3 Facebook Metrics to Watch

Forget Likes, Here Are the 3 Facebook Metrics You Should WatchMarketers nowadays are data driven numbers people. I get it. I consider myself a numbers guy, too. That said, when it comes to Facebook, I think a lot of marketers have it all wrong. The Facebook metric marketers tend to focus on -- a page’s Like count -- does not matter as much as marketers and business owners think it does.

Who Knew? Pitney Bowes Sells Big Data Products

If you’re like me, when you hear the name Pitney Bowes you think “postage meter,” not software. After all, the 93-year-old company that joined the New York Stock Exchange in 1950 and has been listed in the S&P 500 since its opening day might seem more like a relic that never crossed the chasm than a big data and analytics leader.

But perceptions are deceiving.

This morning Pitney Bowes announced that it has added advanced big data management capabilities to its Spectrum Technology platform.

Document Mgt Roll-Up: Facebook Quashes Its Email Service

docmgmtrollup.jpgWe saw a lot of action in the document management world recently, with Facebook closing the door on its much ignored email service, a rebranded Web Apps from Microsoft and a new Service Pack released by AvePoint aimed at improving data governance. Accusoft kept busy with the upgrade of its Prizm document viewer, while WatchDox offered a free document editor to its users.

Phone Calls Add Value to Facebook's WhatsApp Deal

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Facebook's $19 billion acquisition of WhatsApp looked a bit smarter today after the fast-growing messaging service announced at the World Mobile Congress that it will add phone calls within the next few months.

The WhatsApp announcement came as a surprise to those attending the mobile conference, where Nokia, Samsung, HTC and other key players also made news. WhatsApp already has 465 million monthly text and voicemail users, but wanted to add a live call service.

"We want to make sure people always have the ability to stay in touch with their friends and loved ones really affordably," WhatsApp CEO Jan Koum said at the conference, according to a CNN report from the scene. Koum said the company will roll out the service on Apple and Android phones during the first half of the year, then add the service for Blackberry and Windows phones. 

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