Facebook, Social Media News & Practices

What roles do social technologies play in facilitating collaboration? A new study by Avanade showed a large, but untapped opportunity to fully adopt and leverage social technologies for collaboration at work. 

Yahoo is bidding for Tumblr in an attempt to boost its social media credentials, but Facebook and other parties may be interested in spoiling the party. 

The key to marketing through Facebook is simple: engagement and interaction. But how these two tasks are accomplished isn’t done through simply posting a product photo. It’s a tactical process that requires a company to become less of a corporate identity and more of a business of the people. One such brand that has done this successfully is Coca-Cola.

Here’s a typical scenario: You’ve created a Facebook Page for your business, reached out to all your networks, asking them to Like your Page -- and maybe even gained a few thousand fans -- but now there’s a lull in new Likes.

Keeping track of important Facebook updates can be a tedious process, especially if a person has a lot of contacts, but Bing aims to make this easier by integrating Facebook into its social sidebar tool.

Social media moves pretty fast. Here’s some news you may have missed this week.

Advertisers and marketers who use Facebook will now be able to boost their company’s profile and encourage more fan interaction through a Promoted Likes feature.

Social media giant Facebook has just reported earnings of $1.46 billion and a profit of $219 million as it continued to grow its global user base in the first quarter of 2013. Recent efforts have seen the company increasing its mobile focus as it aims to utilize its massive on-the-go user base.

With plenty of revenue from all those desktop web games, how will Facebook translate that as users access social media and games increasingly from their mobile? The acquisition of Parse whose mobile app development SDK for iOS and Android and other platforms powers thousands of apps seems to be one answer. 

Starcom MediaVest is a big name among advertising agencies, supporting massive global brands. Twitter will be using the deal as part of its marketing strategy, as it aims to tie its presence to multiple screens, media and brands. 

ThingLink is introducing its interactive imaging sharing technology for Facebook users, giving brands one more method of reaching their audience on the social network.  

With just about every report showing a boom in mobile advertising revenue, that blissful serenity when viewing Tumblr blogs on iPhone or Android is now being blighted by adverts, but not too many to turn users off. 

Let's take a quick look at a few releases out this week aimed at increasing social and business insights, enabling video collaboration and putting your SharePoint show on the road.

For this week’s Facebook feature, we're looking at a new release from the social network: Partners Categories, an advertisement tool.

With the Facebook developer conference happening right now in New York City, it's no surprise we're seeing new developer capabilities. Here are three new updates that everyone will love.