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Facebook, Social Media News & Practices

News You Can Use: Microsoft, Facebook, Zendesk, More

The latest in connecting, publishing, managing, chatting, targeting, offering and backing up from the Evergreen State, the Knickerbocker State, Don’t Call it Frisco, Tree City USA, Climate Best By Government Test, Bharat, the Baked Bean State and that Toddling Town.

Do You Care What People Say About Your Brand on Facebook?

Developing a targeted message for a Facebook fan page audience can be challenge. The challenge takes a new turn when a business is unaware of how positively or negatively its online activity is accepted among its fan page followers.

Facebook has made sentiment easier for business operating a fan page through the launch of a new set of fan page metrics called Topic Data.

Topic Data reveals the aggregate sentiment of fan page audiences on Facebook about events, brands, subjects and activities. That will help businesses gauge whether the sentiment is good or bad.

Google Acquires Facebook Marketing Firm Toro

Google is back on the acquisition trail. Late last night it announced it had bought Toro, a startup that enables developers to market their apps on Facebook.

Originally known as Red Hot Labs, it was created by Amitt Mahajan and Joel Poloney, who had previously co-founded a MyMiniLife, a virtual world which users to create their own spaces and homes.

Microsoft Boots Google and Facebook in Favor of Skype

Microsoft is pushing Google Chat and Facebook Chat out of Outlook.com. Not surprisingly, it is urging those that need a chat application in Outlook.com to look to its own option, Skype.

In a statement emailed to Outlook.com users this morning, Microsoft explained that it had made the decision because of Google’s decision to discontinue using the the chat protocol XMPP.

Marketers Are Mastering Digital Advertising, Adobe Suggests

Adobe's fourth quarter 2014 Digital Advertising Report shows digital advertising is becoming increasingly efficient — and that smart advertisers understand the nuances of customer behaviors, including the top days of the week for search.

The report analyzed search and social media data and trends around Google, Yahoo/Bing and Facebook. It's based on more than 500 billion Google and Yahoo Bing ad impressions and some 400 billion Facebook post impressions gathered throughout 2014.

The key take-aways:

  • Google Shopping Ads grew dramatically over the holiday season as expected, outperforming text ads eight times over.
  • Digital advertising continues to become more efficient with click-through-rates (CTRs) growth outpacing cost-per-click (CPC) growth.
  • Certain days of the week are better than others for certain ads — for example, Sunday is best for mobile ads, Monday for desktop ads and Friday for Facebook ads.
  • Despite a change in Facebook's algorithm that forced businesses to buy more ads, retailers still turned to Facebook during the holiday season to drive sales.

Optimizely Claims 'Breakthrough' in Online Testing Platform

Optimizely, a website optimization platform, just released what company execs describe as an innovative capability that breaks from traditional statistical methods. 

The platform -- Stats Engine -- adds to the company’s experience optimization platform by delivering test results that are "always valid" and "freed from the limitations of traditional statistical analysis," officials at the San Francisco-based provider boasted. Pete Koomen, co-founder of Optimizely, said Stats Engine "represents a breakthrough in the world of online testing."

Developed in collaboration with statisticians at Stanford University, company officials said Stats Engine relies on innovative approaches in statistical analysis. Combined with the company's own algorithms, it allows customers to interpret and act on data quicker "and more confidently than ever before," the company noted.

Stats Engine "propels statistical analysis into the Internet age," a company spokesperson told CMSWire.

True or False: Social Media Marketing Works

As someone who earns a living helping B2B marketers make social media work, I was surprised by a recent claim from Forrester Research. Marketers use social networks like Facebook and Twitter to engage customers and prospects, Forrester noted. But then it added: it’s not working.

That's not the case, based on my experience.

Can Facebook Crack Search - Without Bing?

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Facebook has quietly stopped including Microsoft Bing search results on its social networking site, Reuters first confirmed. Instead, the social network has revamped its own search offering with a new tool it claims makes it easier for users to filter and search through comments and other information from friends.

On one hand users might find the change limiting. Now, when they use the search bar they are not taken outside of Facebook for results. On the other, the tool is more robust than previous Facebook offerings — and besides, there is always Google for straightforward search.

That, however, may change again as Facebook ramps up its search tool set. CEO Mark Zuckerberg has said search is a growth initiative for Facebook. And as the company's push into mobile has shown over the last few years, once Facebook identifies a growth sector it goes after it.

Search, though, is a very different animal than mobile.

How to Measure Facebook Fans from Device-to-Device

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Metrics are certainly important in comparing the performance history of a digital marketing campaign. But that comparison is getting harder as customers gain new ways to access online platforms and services.

Facebook has worked to ease that comparison for marketers. The popular social media platform announced a cross device reporting protocol, a means to assess performance of advertising across devices. The cross device reporting will enable marketers to see how people are balancing desktop, mobile and tablet before they make a conversion.

This new cross device solution enhances analytic strategies related to the social media platform.

Thanksgiving, Big Data and a Few Turkeys

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If anyone has the scoop on what people are thankful for, it’s Facebook. They don’t need to tap anyone on the shoulder, send out any surveys or buy any data sets. The world’s leading social networking site is rich in “likes," data, and some of the world’s best data scientists.

And not just that, but Facebook also has enthusiastic members who thrive on holiday challenges like “write down 3 things you are thankful for every day for the next 5 days.”

To a data scientist an onslaught of information like this spells opportunity to discover what most of us, collectively, believe is good in our lives and in the world.

6 Things We Learned About Facebook's First Intern

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First, the good stuff.

Mark Zuckerberg has no secrets beyond what the public already knows about him.

The movie, "The Social Network" was BS. 

Justin Timberlake made Sean Parker seem like a rockstar when he's really just a nerd.

And the jury's out whether Darian Shirazi, Facebook's first intern, was portrayed in the movie.

(Ah. The self-indulgent reporter Facebook stuff is out of the way.)  

We caught up with former Facebooker Shirazi, now 27, to talk about the marketing software industry.

His two-year run as intern and employee at Facebook behind him, Shirazi went on to invest in several technologies before launching three years ago what's now Radius, a San Francisco B2B real-time marketing intelligence platform company that's up to about 60 employees.

Here's what we learned about Shirazi and his company: 

Smarter Advertising Strategies for Facebook

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Facebook may be a source of daily amusement (or annoyance) for many, but it’s also a growing and evolving advertising platform for businesses.

Recent changes to the social media giant, including the decision to shut the like gate, are changing the way Facebook advertisers do business.

Experts say businesses who want to use Facebook effectively to attract customers are increasingly going to need some new strategies in their toolbox.

SAP, Facebook Up the Ante on Personalized Marketing #SAPtd

OK, we were a little off. When IBM and Twitter partnered last month in what they called a landmark connection for enterprise data analysis, we figured more would come.

"What's next?" we asked. "Oracle and Facebook? SAP and LinkedIn? Microsoft and Pinterest?"

So maybe we had the companies mixed up. But we knew something was coming. And it's SAP and Facebook.

The enterprise software giant connected with the social media king today in a partnership that allows SAP to combine insight with customer engagement by using Facebook’s scalable Custom Audiences targeting capability. This enables marketers, officials at the companies claim, to use SAP solutions to reach customers on Facebook.

The Smucker's Facebook Fail: How to Protect Your Brand

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Posts are disappearing from Smucker’s’ Facebook page, and consumer social reaction is anything but sweet. The company, best known for its jams and jellies, is making headlines for deleting posts that criticize its stance on GMO (genetically modified organism) labeling or that pose questions about GMO’s in their products.

According to the Cornucopia Institute, the J.M. Smucker Company is also one of the top financial contributors to oppose recent efforts in Oregon and Colorado mandating that food companies label packaged foods containing certain ingredients as “genetically engineered.” (NPR just reported that both of the November ballot issues were defeated. 

Take That, SF Giants! KC Wins Social Media World Series

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San Francisco must be a ghost town today -- not just for Halloween.

It's because it's a city of losers.

After all, the Kansas City Royals and their fans won the Social Media Mentions World Series over the hometown Giants.

Depression by the Bay? Yep.

Sure, the Giants won their third World Series title in five years last night by defeating the Royals, 3-2, in the decisive Game 7 in Kansas City.

Sure, they'll be talking in 100 years about Giants pitcher Madison Bumgarner and his three World Series wins like we talk today about Babe Ruth.

But in social media, the score was Kansas City 2 million, San Francisco 1.4 million. Take that, Bumgarner, San Francisco and your one-every-two-years World Series championship pace!

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