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Gartner News & Analysis

Wake Up! Your Businesses Needs A New Business Model

Every so often you find a “wake-up-and-smell-the-coffee-people” report. Gartner’s recently released 2015 CEO Survey: Committing to Digital is one such piece of research. The wake-up call here is for CEOs who think they're ready for digital business. Based on this research, it seems most are not.

Fixing this, according to Mark Raskino, research vice president at Gartner, will require substantial investment in the business itself. But that’s not all. What is really requires is a change in the way business is done.

Who Leads in Multichannel Campaign Management?

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Gartner made one change when it evaluated the leaders in its latest Magic Quadrant for Multichannel Campaign Management.

The Stamford, Conn.-based research firm upgraded Salesforce from a visionary to a leader.

Salesforce joins five leaders from the previous MQ — IBM, SAS, Teradata, Oracle and Adobe -- which analyzes vendors that promise to be multichannel marketing providers.

Gartner named SAP a challenger and cited Marketo and Sitecore as visionaries.

Ten vendors made it into Gartner's niche players quadrant for Multichannel Campaign Management (MCCM): RedPoint, Microsoft, SDL, Experian, Selligent, Infor, Pegasystems, Zeta Interactive, Pitney Bowes and AgilOne.

5 Ways Digital Work Will Change Data Centers

The structure of data centers is changing. Gartner attributes this to the growth of the Internet of Things (IoT) and increased investment in what it describes as the Nexus of Forces — technologies primarily built for cloud, social, mobile and information management.

For much of the past 40 years, data centers have been staples of the IT ecosystem. However,  IT departments need to develop new strategies for managing their data centers or business agility and competitive strength will be compromised.

The solution, Gartner suggests, is to develop new data center strategies for the digital world, according to a recently released report.

A Look at Gartner's Data Management Analytics Leaders

It’s hard to believe that just a few short years ago Hadoopers were running around declaring that data warehouses were dying.

They argued that the proprietary hardware and software they required was too expensive … that the amount and kinds of data that existing data technologies could handle was too limited … and that solutions based on commodity hardware and open source software would rule.

Fast-forward to 2015 and you’ll see that the naysayers were at least partly wrong.

Data Warehouses aren’t going anywhere. Instead they’re being augmented to support new data structures and new data types like XML, text, documents, geospatial and access to externally managed file systems.

In its Magic Quadrant for Data Warehouse and Data Management Solutions for Analytics, Gartner analysts Mark A. Beyer and Roxane Edjlali suggest that enterprises should embrace hybrid technology platforms.

These platforms need to expand beyond the logical data warehouse and leverage multiple repository strategies, whether from multiple vendors or just one.

These 3 Vendors Help You Get Smart With BPM

Business process management (BPM) can improve your organization's efficiency and its ability to adapt to changing market conditions.

Now new software suites are taking these tools to the next level.

They are enhancing support for greater system and human intelligence within business processes — and helping business transformation leaders, business process directors and solution architects become more agile and responsive to change change.

But what is the best intelligent business process management suite (iBPMS) on the market? According to Gartner’s just released Magic Quadrant for iBPMS (iBPMS), three vendors lead the pack.

Microsoft Elbows Its Way Onto Android Devices

Microsoft has forged several new partnerships with tablet makers using the Android operating system, including Samsung and Dell.

Peggy Johnson, executive vice president for business development at Microsoft, said the deals extend Microsoft’s reach in the mobile world and extend its Mobile First, Cloud First strategy.

The Future of Smart Cities Depends on Who You Ask

Gartner and IBM are at odds over a potential collision between the Internet of Things (IoT) and smart cities.

Gartner researchers think a large number of IoT related devices will be tied into smart cities by the end of this year. But Katharine Frase, Vice President and Chief Technology Officer of IBM Public Sector claim the two are close but will remain separate for the time being.

Gartner estimates that 1.1 billion connected things will be used by smart cities in 2015, rising to 9.7 billion by 2020. The predictions are included in a new report that curiously overstates the case by 300 million entitled Smart Cities Will Include 10 Billion Things by 2020.

Your Data Is a Mess: Investors Pile Funds into BI

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Investors have been piling money into business intelligence (BI) startups in recent weeks, suggesting their next-generation approach to BI is gaining momentum.

Most recently, San Francisco-based Birst raised another $65 million in funding. In addition, Santa Cruz, Calif.-based Looker raised $30 million in Series B funding.

Make Room for Gartner's BI and Analytics Platforms MQ Leaders

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Twenty four is a crowd -- yet that’s how many vendors made it into Gartner’s Magic Quadrant for Business Intelligence (BI) and Analytics circa 2015.

For enterprises that are shopping for BI and Analytics solutions, choice may seem like a good thing until you consider what evaluating that many vendors might look like -- most of us wouldn’t even consider trying on 24 pairs of jeans.

Gartner's Look at Advanced Analytics Vendors: Are You Using a Winner?

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Hats off to Gartner for resisting the temptation to call Advanced Analytics “Analytics 3.0” because no one knows what that means. Some say that 3.0 suggests “analytics for all," referencing “all” as average workers.

Advanced Analytics, by Gartner's definition, are anything but that, according to the Magic Quadrant for Advanced Analytics Platforms (registration required).

Instead, Gartner defines them as “the analysis of all kinds of data using sophisticated quantitative methods (for example, statistics, descriptive and predictive data mining, simulation and optimization) to produce insights that traditional approaches to business intelligence (BI) — such as query and reporting — are unlikely to discover."

In other words, advanced analytics are the scalpels used by highly trained data scientists.

Can the Internet of Things Help You Connect to Higher Profits?

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Businesses that  embrace the Internet of Things (IoT) will be up to 10 percent more profitable by 2025, according to a new study from Verizon (registration required).

Before you rush to make new connections, consider the obvious. Verizon has a vested interest in promoting the IoT. In 2014, the company saw a 45 percent year-over-year revenue growth in its own IoT business — which translated to about $585 million of its $88 billion in revenue in 2014.

Still, the research is interesting.

Verizon, using proprietary data and results of commissioned studies from ABI Research, estimates there were 1.2 billion different devices connected to the Internet last year and that the number will rise to 5.4 billion by 2020 for an annual growth rate of 28 percent.

So how can you tap in to boost your bottom line?

Discussion Point: Who Has the Best Digital Marketing Hub?

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Ask someone to define a digital marketing hub and you're likely to get a broad range of answers.

Gartner defines it as "software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration, data integration and common analytics."

Against those parameters, you're likely to think of legacy vendors most commonly associated with marketing clouds – Adobe, Salesforce.com and Oracle. In fact, in Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs (registration required), those three vendors are rated as Leaders for their “completeness of vision” and “ability to execute.”

But this is an evolving technology, and Gartner expects the eventual convergence of ad tech, marketing tech and customer relationship management. So if you look past the three leaders as well as the two challengers — IBM and Marketo — things start to get a little more interesting.

The visionaries quadrant includes a mishmash of expertise. There's Sitecore, best known for its content management system (CMS). And then there's four programmatic ad tech firms: IgnitionOne, Neustar, Rocket Fuel and Turn.

Which one of these five visionaries offers the best digital marketing hub? We decided to go to the sources.

NetScout Responds to Court Order, Revises Complaint Against Gartner

NetScout Systems' complaint against Gartner just got a little thinner — and a lot less entertaining for anyone who enjoys perusing page upon page of "prejudicial, immaterial, unnecessary" and improper allegations that "attempt to plead evidence rather than facts."

Connecticut Superior Court Judge Charles T. Lee ordered NetScout attorneys to revise the complaint to eliminate what Gartner's team had characterized as "references to law that does not apply; industries that are not involved; historical scandals that are irrelevant; and nonparties having nothing to do with the dispute."

The revised complaint, filed this week, is a mere 49 pages — nine pages lighter than the original one Westford, Mass.-based NetScout filed last August against Stamford, Conn.-based Gartner.

M-Files Eases Hybrid Cloud Computing With Metadata

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The only things everyone seems to agree about when it comes to hybrid cloud computing is that it’s going to be around for a long time to come — and many vendors have many ways of approaching it. For M-Files, the unique selling point is a system that can manage all your content without repositories.

That sounds like a big claim … and maybe it is. However, M-Files has been developing this for years, first in Europe and now in the US, and the proof of its claims are clear in its continued and staggering growth rates.

Deja Vu Research: CIOs, CMOs Need to Get Along

Gartner is echoing what Forrester Research revealed last week: CIOs and CMOs have to improve their abilities to cooperate.

In a report suggesting IT Leaders Will Need to Develop a Stronger Relationship with Marketing this year, Gartner analysts note that both CMO’s and CIO’s will be forced to work together as content personalization becomes increasingly important and enterprise invest in more marketing technology.

It duplicated findings from Forrester Research’s Cliff Condon, who suggested last week that the current relationship between CIO’s and CMO’s is too loose for company success — and that greater cooperation is essential. While more than 60 percent of CMOs and CIOs told Forrester that they enjoy a relationship of mutual trust and respect, only 46 percent of marketing leaders and 51 percent of technology management leaders have a single view of their customer across all the company’s touchpoints, Condon wrote.

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