Gartner News & Articles

Leading marketing automation vendor Marketo floated its initial public offering this week and raised nearly US $80 million as its shares were traded on the NASDAQ exchange.

Gartner announced the five content management vendors that it rates as ‘Cool’ this year for a variety of different reasons. They include in alphabetical order: Colligo, Flow, Gecod, Reveille and Xiat.

With the unveiling of the next Android OS 'Key Lime Pie' a possibility at its Google I/O event, starting tomorrow, it seems the existing flavors are doing pretty well. Analyst figures from Gartner show almost 75% of smartphones now run the OS, powered by growth in Asia.

To see CRM as a market made up of one single type of technology would be a mistake. There are many different technologies in the CRM mix and the technology that is really driving growth, according to Gartner, is lead management.

Cloud-based mobile application solutions FeedHenry has just announced that it has managed to secure US$ 9 million in a funding round that was led by Intel Capital. The Irish-based startup has said that it will use the money to accelerate the international roll-out of the platform.

Four vendors who are making an impact in the digital marketing industry have been highlighted in a new report from Gartner.

If Google, Microsoft and Oracle are the only three vendors that made it into the Leaders Quadrant of this year’s Magic Quadrant for Enterprise Search, Gartner has identified many other vendors in the Challengers quadrant that are jostling for position next time round.

Gartner has just produced some new figures that appear to confirm that customer relationship management (CRM) will have a significant mobile presence by next year.

It's been a long time coming, but all the recent spending figures and predictions have been pointing to this. According to a recent survey by Gartner, nearly 80% of enterprises indicated an upcoming increase in IT, while more than half have a digital strategy in place to direct enterprise spending.

If there was any more bad news for PC makers in Gartner’s figures for the devices market between now and 2017, mobile and tablet makers would be fit to burst with happiness. According to this set of figures, tablet sales this year will be up 69%, while that of smartphones, excluding all other mobiles, will more than double to sales of over 1 billion units worldwide.

In early January, Gartner predicted that IT spending would bounce back this year. Now, with the benefit of full figures for 2012 and a clearer idea of where the market is going, it is revising its spending predictions with spending on mobile devices the big winner.

Marketing budgets are going up slightly in 2013 a Gartner marketing survey has found, and the areas seeing the most investment will likely be e-commerce, and social and mobile marketing.

There will be some interesting regional differences in enterprise software spending over this year and next, according to Gartner, but ultimately for the US and Europe things are not looking good. Growth over the next 18 months will be static, or even negative, with cloud computing and customer relationship technologies the areas that will do best.

As 2013 surges ahead, companies looking for mobile marketing analytics providers might have to add Anametrix to their lists because the company has released mobile app versions for the iOS, Android and Blackberry systems.

Last week, we saw that the worldwide growth in analytics revenues would be pushed by developments in big data, social business and mobile spaces. Running parallel to this, Gartner says growth will be in sales of business intelligence software.