Gartner News & Articles

At the end of last week Gartner published two different statements that contain all kinds of interesting facts and figures that together show that sales figures for  business intelligence (BI) applications have taken a dramatic nose-dive. The market, it says, is being hit by the triple whammy of poor economic conditions, enterprise confusion over analytics and big data, and signs of market fragmentation caused by new entrants with funky new offerings.

If the Leader’s Quadrant in Gartner’s Multichannel Campaign Management Magic Quadrant (MCCM) is unchanged since last year, there are still some very impressive offerings in the other quadrants.

In the first part of an examination of Gartner’s Magic Quadrant for Multi-channel Campaign Management (MCCM) for 2013, we saw that the market is characterized by a re-architecting of platforms by established vendors and the addition of new functionality by the newer ones. However, even with the new functionalities and cloud offerings, the new entrants still didn't impact on the Leaders Quadrant consisting of IBM, Oracle (Seibel), SAS and Teradata.

The Multichannel Campaign Management (MCCM) market is re-inventing itself once again. According to Gartner’s recently published Magic Quadrant for MCCM, it is led by IBM, SAS, Teradata and Oracle (Seibel) and is marked by a re-architecting of solutions by established vendors, and the addition of new functionality by newer entrants.

If you were looking for a concrete indication of how IT spending is at the moment the recent figures from Gartner on server shipments and revenues offers just that. The figures show that in the first quarter of 2013 revenues from servers dropped by 5%, while shipments fell by 0.7% globally.

It’s not every day that you see the word “cool” used in the title of a Gartner report. But that’s certainly an appropriate descriptor of five selected agencies that strike the delicate balance between brand promotion and e-Commerce, as described in the new report.

The first time I heard the term Big Content, I thought “Oh brother, Are Web CMS and ECM vendors actually sticking the word 'Big' in front of 'Content' in an attempt to jump onto the Big Data bandwagon?” 

Over the last two years, Gartner considers the ecommerce space to still be dominated by the same leaders named in its last Magic Quadrant report, namely IBM, Oracle and hybris.

Leading marketing automation vendor Marketo floated its initial public offering this week and raised nearly US $80 million as its shares were traded on the NASDAQ exchange.

Gartner announced the five content management vendors that it rates as ‘Cool’ this year for a variety of different reasons. They include in alphabetical order: Colligo, Flow, Gecod, Reveille and Xait.

With the unveiling of the next Android OS 'Key Lime Pie' a possibility at its Google I/O event, starting tomorrow, it seems the existing flavors are doing pretty well. Analyst figures from Gartner show almost 75% of smartphones now run the OS, powered by growth in Asia.

To see CRM as a market made up of one single type of technology would be a mistake. There are many different technologies in the CRM mix and the technology that is really driving growth, according to Gartner, is lead management.

Cloud-based mobile application solutions FeedHenry has just announced that it has managed to secure US$ 9 million in a funding round that was led by Intel Capital. The Irish-based startup has said that it will use the money to accelerate the international roll-out of the platform.

Four vendors who are making an impact in the digital marketing industry have been highlighted in a new report from Gartner.

If Google, Microsoft and Oracle are the only three vendors that made it into the Leaders Quadrant of this year’s Magic Quadrant for Enterprise Search, Gartner has identified many other vendors in the Challengers quadrant that are jostling for position next time round.