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Gartner News & Analysis

Gartner's Look at Advanced Analytics Vendors: Are You Using a Winner?

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Hats off to Gartner for resisting the temptation to call Advanced Analytics “Analytics 3.0” because no one knows what that means. Some say that 3.0 suggests “analytics for all," referencing “all” as average workers.

Advanced Analytics, by Gartner's definition, are anything but that, according to the Magic Quadrant for Advanced Analytics Platforms (registration required).

Instead, Gartner defines them as “the analysis of all kinds of data using sophisticated quantitative methods (for example, statistics, descriptive and predictive data mining, simulation and optimization) to produce insights that traditional approaches to business intelligence (BI) — such as query and reporting — are unlikely to discover."

In other words, advanced analytics are the scalpels used by highly trained data scientists.

Can the Internet of Things Help You Connect to Higher Profits?

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Businesses that  embrace the Internet of Things (IoT) will be up to 10 percent more profitable by 2025, according to a new study from Verizon (registration required).

Before you rush to make new connections, consider the obvious. Verizon has a vested interest in promoting the IoT. In 2014, the company saw a 45 percent year-over-year revenue growth in its own IoT business — which translated to about $585 million of its $88 billion in revenue in 2014.

Still, the research is interesting.

Verizon, using proprietary data and results of commissioned studies from ABI Research, estimates there were 1.2 billion different devices connected to the Internet last year and that the number will rise to 5.4 billion by 2020 for an annual growth rate of 28 percent.

So how can you tap in to boost your bottom line?

Discussion Point: Who Has the Best Digital Marketing Hub?

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Ask someone to define a digital marketing hub and you're likely to get a broad range of answers.

Gartner defines it as "software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration, data integration and common analytics."

Against those parameters, you're likely to think of legacy vendors most commonly associated with marketing clouds – Adobe, Salesforce.com and Oracle. In fact, in Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs (registration required), those three vendors are rated as Leaders for their “completeness of vision” and “ability to execute.”

But this is an evolving technology, and Gartner expects the eventual convergence of ad tech, marketing tech and customer relationship management. So if you look past the three leaders as well as the two challengers — IBM and Marketo — things start to get a little more interesting.

The visionaries quadrant includes a mishmash of expertise. There's Sitecore, best known for its content management system (CMS). And then there's four programmatic ad tech firms: IgnitionOne, Neustar, Rocket Fuel and Turn.

Which one of these five visionaries offers the best digital marketing hub? We decided to go to the sources.

NetScout Responds to Court Order, Revises Complaint Against Gartner

NetScout Systems' complaint against Gartner just got a little thinner — and a lot less entertaining for anyone who enjoys perusing page upon page of "prejudicial, immaterial, unnecessary" and improper allegations that "attempt to plead evidence rather than facts."

Connecticut Superior Court Judge Charles T. Lee ordered NetScout attorneys to revise the complaint to eliminate what Gartner's team had characterized as "references to law that does not apply; industries that are not involved; historical scandals that are irrelevant; and nonparties having nothing to do with the dispute."

The revised complaint, filed this week, is a mere 49 pages — nine pages lighter than the original one Westford, Mass.-based NetScout filed last August against Stamford, Conn.-based Gartner.

M-Files Eases Hybrid Cloud Computing With Metadata

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The only things everyone seems to agree about when it comes to hybrid cloud computing is that it’s going to be around for a long time to come — and many vendors have many ways of approaching it. For M-Files, the unique selling point is a system that can manage all your content without repositories.

That sounds like a big claim … and maybe it is. However, M-Files has been developing this for years, first in Europe and now in the US, and the proof of its claims are clear in its continued and staggering growth rates.

Deja Vu Research: CIOs, CMOs Need to Get Along

Gartner is echoing what Forrester Research revealed last week: CIOs and CMOs have to improve their abilities to cooperate.

In a report suggesting IT Leaders Will Need to Develop a Stronger Relationship with Marketing this year, Gartner analysts note that both CMO’s and CIO’s will be forced to work together as content personalization becomes increasingly important and enterprise invest in more marketing technology.

It duplicated findings from Forrester Research’s Cliff Condon, who suggested last week that the current relationship between CIO’s and CMO’s is too loose for company success — and that greater cooperation is essential. While more than 60 percent of CMOs and CIOs told Forrester that they enjoy a relationship of mutual trust and respect, only 46 percent of marketing leaders and 51 percent of technology management leaders have a single view of their customer across all the company’s touchpoints, Condon wrote.

A Look Back: Battling Information Management Chaos

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If ‘X’ represents the mass of information in your enterprise, it also represents the size of the problem that you currently have with information management. In other words, the more information you have in your enterprise, the bigger your problem. And odds are it has gotten worse in the past 12 months.

That's not to say that there hasn't been a flurry of new technologies available to help you deal with this information overload. In the big data space alone, the explosion in the number of solutions available is staggering. It's even more mind blowing if you add in all those that have emerged in content management, analytics, business intelligence, cloud storage, mobile and so forth.

Honest-to-God, Absolutely True Marketing Predictions for 2015

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The great thing about annual predictions is that we tend to forget about them by the time the next year rolls around. And that explains why every organization on the planet seems willing to gaze into a crystal ball this time of year. 

By this time next year, everyone will forget the predictions that went wrong — and a few lucky folks will have the luxury of basking in the glory of things they actually got right.

With that in mind, we're going to share some of the visions of digital marketing in 2015 that we've encountered in the past few days. Just take all of it with at least a few grains of salt. And be forewarned: we're predicting more stories on predictions in the days ahead.

An ECM Space Oddity: Still Chaotic After 6 Years, 2001 Stories

2014-02-December-Odyssey.jpgSometimes — and in some areas of IT — you feel like you’re going around in circles. Enterprise content management (ECM) is a case in point.

Six years and 2001 posts ago, when I started covering ECM for CMSWire, the single biggest issue was the struggle to keep content chaos at bay.

Fast forward to last week and the problem remains. Social media, customer experience management, digital marketing and big data management have emerged as driving forces across the content industry, but the cruel reality remains.

Effective content management still eludes many, many enterprises.

How to Interpret the Gartner ECM Magic Quadrant

2014-01-December-Interpreters-G20.jpgAmong the many tools organizations use to evaluate enterprise content management (ECM) solutions lies Gartner's research, specifically its Magic Quadrant (MQ), which scores ECM solutions and solution providers in specified categories. But before you turn to the MQ when seeking your next ECM solution, take the following factors into consideration.

Marketing Automation: Not All Agree on Leading Vendors

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Everyone wants a piece of marketing automation, it seems. But not everyone agrees on which vendors lead the pack.

The latest marketing automation software rankings -- crowdsourced G2 Crowd's Grid report released this month -- proves the rankings companies don't exactly agree when determining leaders.

But they do concur on one thing -- Oracle-Eloqua and Marketo deserve to be leaders. They were the lone vendors that got leader love in each of the five marketing automation vendor rankings we profiled. Salesforce-Pardot was ever so close, being named a leader in four out of five, with the fifth determining Salesforce-Pardot was a runner-up.

How Big Will the Internet of Things Grow?

How many devices are likely to be connected to the Internet of Things (IoT) — and which industries are most likely to be affected by its growth? At its Symposium/ITxpo 2014 in Barcelona last week, Gartner offered answers.

By 2020, there will be 25 billion connected devices. And the most forceful impact will be with consumer goods, outstripping its nearest rival category of generic business goods by 250 percent.

What's Going On in the Marketing Suite at Alfresco?

Hats off to Sydney Sloan, who nabbed the top marketing slot at Alfresco Software. The company announced her appointment this morning though, according to her LinkedIn profile, she started her new gig last month.

She is, at least, the third female to land a role in the company’s marketing suite this year. According to their LinkedIn profiles, two of the other executives have parted ways with the company since July.

Sloan joins the open source enterprise content management vendor at an important time in its growth; it’s not only trying to gain market share but to also displace Enterprise Content Management (ECM) incumbents like EMC Documentum, Open Text, and IBM from well entrenched positions at some of the world’s largest companies.

Lose the Fat, Embrace Lean Portals

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In its recently published Magic Quadrant for Horizontal Portals, Gartner identified a number of trends.

Among the most important: the convergence of web content management (WCM) customer demands with lean portal functionality and social technologies. The concept of lean (as opposed to bloated) portals has gained traction recently, with lean portal vendors starting to work their way further up the Magic Quadrant.

Large vendors claim they can offer all the functionality an enterprise could want and more — what smaller vendors describe as "bloat." Lean vendors claim they can respond rapidly to changing business conditions and have enough functionality for any office or mobile worker.

Chaos in the Video Content Management Market

Enterprise video content management (VCM) doesn't really fit into enterprise content management (ECM). So it's not all that surprising that it has now developed its own space, however chaotic that may be.

According to Gartner’s latest Magic Quadrant for Video Content Management, the video content management market is immature. But it is developing rapidly, driven by parallel technologies like customer relationship management (CRM), enterprise collaboration technologies and e-commerce. And companies like Qumu, Panopto and Kaltura are leading the charge.

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