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Gartner News & Analysis

Here's Who Made Gartner's MQ for Business Analytics Services

The development of decision making and management capabilities across the enterprise has become critically important, largely because enterprises are transforming from process driven to information driven. However, there are so many different business analytics offerings that it is getting close to impossible for enterprises to pick a product that will cover all of their bases.

Enter the business analytics services providers. Even here, there are over a hundred such providers according to Gartner. To help enterprises decide on what business analytics (BA) service providers might work for them, it has published, for the first time, a Magic Quadrant for Business Analytics Services Providers.

Who Will Become a Gartner MQ EFSS Challenger in 2015?

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When Gartner released its inaugural Magic Quadrant for the Enterprise File Synchronization and Sharing (EFSS) market, it predicted that by 2017 less than 10 percent of today's destination vendors would offer stand-alone products. That means that as many as 80 of those who are offering services today (there are well over 120), will have been absorbed into adjacent markets, such as collaboration, enterprise content management (ECM), mobility and storage.

What it didn’t articulate as clearly, as we see it, is how quickly the vendors mentioned in the study are raising their games, we reported on four different instances of this in the past week alone.

Who will succeed? Who will be acquired? And who will fade away? 

PC Market? Up Slightly, But Still Barely Breathing

Though it appears there will be some relief for the besieged PC market in Gartner’s second quarter predictions for 2014, the relief will be be only temporary.

Overall, the global devices market  will witness a revival in 2014, increasing by 4.2 percent over 2013.

The PC market, which falls under the devices umbrella, will contract 2. 9 percent — considerably less than last year's 9.2 percent .The driving force behind this trend, according to Annette Zimmerman of Gartner, is the ongoing development of the mobile market. However, the longterm direction of the PC market remains downward.

Meet the Challengers: Gartner's MQ for EFSS

The Enterprise File Sync and Share (EFSS) Market is competitive, to say the least. Last year’s strong performer can become leader of the pack in as little as a year. EMC Syncplicity proved that when it went from a Positive (Vs Strong Positive) in Gartner’s Marketscope last year to a Leader in its EFSS Magic Quadrant this year.

Which “Challenger” will broaden its vision and build out its capabilities quickly enough to make it into the Leader’s Quadrant by 2015?

Let’s take a closer look at what Gartner’s EFSS Challengers (Dropbox, Google, IBM and Microsoft) have to offer and where Gartner said they fall short. If you haven’t read our coverage on Gartner’s overall report and the MQ Leaders, it’s here.

Gartner Rates Enterprise File Sync and Share Vendors

As anyone who reads CMSWire regularly already knows, the Enterprise File Synchronization and Sharing (EFSS) market is hotter than hot. The 100+ players within it introduce new features and new releases almost as often as soccer's Tim Howard saves goals.

So it’s no wonder that Gartner, in its newly released Magic Quadrant for EFSS, notes that the market is maturing and that vendors are working hard to differentiate themselves.

How to Get Value from Your Business Data

Here's an interesting concept to consider: If 80 percent of the data your enterprise is using was created in the past year, it means your enterprise is created four times more data in the past year than in its entire history before then.

That’s pretty good, right? Sure it is ... but only if you can get useful business insights from that data.

So how do you do that? Southard Jones, vice president of product strategy at Birst, is unambiguous about it. You need to focus on the business user, he said.

These Cloud Computing Vendors are Edging Up on AWS

Sure, Amazon Web Services (AWS) is the golden child of cloud computing, but Microsoft Azure isn't too far behind. And according to Gartner’s recently released Magic Quadrant for Cloud Infrastructure-as-a-Service (Iaas), it's starting to nip into AWS’s market.

Gartner contends AWS is beginning to face significant competition on two fronts:  Microsoft is competing in the traditional business market and Google is challenging it in the cloud native market.

Gartner Rates These 5 Companies Tops in Campaign Management

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The four providers selected as the best in Gartner's Magic Quadrant for Multichannel Campaign Management last year made a return appearance and welcomed a new leader in the 2014 report.

Adobe joined the top dogs from last year — IBM, SAS, Teradata and Oracle — in the research firm's latest multichannel campaign management (MCCM) analysis. 

Gartner defines MCCM as a process that enables companies to define, orchestrate and communicate offers. It includes both inbound and outbound offers to customer segments across multichannel environments, such as websites, mobile, social, direct mail, call centers and email. 

"Digital marketing," researchers added in the Magic Quadrant report, "continues to integrate with campaign management, and it includes addressable branding/advertising, contextual marketing and transactional marketing. Digital marketing extends the marketing process through channels such as the Web, email, video, mobile and social applications, point-of-sale terminals, interactive TV, digital signage, and kiosks."

2 Cities in US, France Join IBM Smarter Cities Initiative

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Two more cities are capitalizing on advanced analytics and big data technology to manage their transportation, water and emergency services. IBM announced today that Minneapolis, Minn. and Montpellier, France have both signed up for its Smarter Cities program.

The initiatives include cloud-based management centers that bring together IBM’s portfolio of Intelligent Operations software and IBM Global Business Services expertise.

Go Digital - In 6 Easy Steps

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Finally, someone has stood up and said it. Digital business is not about IT,  applications, software, the cloud or even — as much as it pains us to say it — information management.

Digital business is a mindset. A different way of thinking about business. It includes all the above elements, but it is more than the sum of those parts. According to new research from Gartner, digital business is the new enterprise lingua franca, with digital expertise spread across the entire organization.

Time for Domo to Come Out of Stealth?

2014-19-May-Heather-ZynczakData-driven marketing sounds promising. But what kind of decisions can be made if the data you use is more than a week old, has been picked through to fit into a PowerPoint or derived from only one data source?

Not very good ones.

Ask Heather Zynczak, Chief Marketing Officer at Domo. In her previous job she used to beg the IT department for data. When the report arrived every other week she was grateful to receive the "pathetic little scraps” of data inside, because it was all she could access.

New Alliance Wants to Make Customers 'Zealots' #PulseConf2014

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Collecting big data without creating ways for employees to use it is like saving big money without having anyplace to spend it -- impressive, perhaps, but useless.

Gainsight appears to have drawn the same conclusion. It just announced an alliance with five data services that is designed to empower employees and transform customers into zealots.

The Mountain View, Calif.-based customer success company today unveiled Gainsight Connect at Pulse2014, a trade show in San Francisco that it cosponsors with Salesforce, Hoopla, Zuora, Infer, Service Rocket, Fliptop, the Customer Success Association and others.

3 Vendors that Make Information Governance Cool

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For passing the buck, there's nothing quite like information governance. It's an IT space in which everyone gets to blame everyone else and no one has to take responsibility for errors. The heart of the problem, Gartner says, is that it is difficult to measure and locate accountability and responsibility. 

But this traditional view of governance is changing. As organizations digitize their customer relationships, the way information is synchronized and shared with trading partners is becoming a core business responsibility. 

And these three vendors excel.

Governments Tighten IT Budget Purse Strings

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Selling IT to the government was never easy, but it's about to get harder. According to new research from Gartner, 26 percent of national and federal public sector agencies will be cutting their IT budgets this year, with the remainder reporting flat or slight increases to their 2013 budgets. 

There is one bright spot: If you sell SaaS deployments or applications, your chances of getting a foot in the door have improved. SaaS, it seems, has become the new darling of federal number crunchers.

These 8 Vendors Lead the ECM Market

Even though the enterprise content management (ECM) market is a mature one, vendors still struggle to meet rapidly changing business and worker needs. The rise of mobility, demands for easy collaboration and the push to provide better customer experiences are all emerging as market drivers.

Enterprises, meanwhile, continue to look to ECM to put content into the applications where it is most needed. According to new data from Nucleus Research, this is pushing vendors to develop strategies that are based around simplification and integration, wider user adoption as well as mobile and sharing capabilities.

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