Gerry Mcgovern News & Articles

If the intranet is to show genuine value to the organization, it must prove that it is increasing productivity and reducing costs.

Functionality and usefulness are far more important to the success of your website than how nice and elegant it looks.

In the design of physical products, the use of words is often seen as a sign of a flaw of the design. On the contrary, in web design, without words, there is no design.

The nature of the Web is not neat and tidy. A website is not a project but rather a process of continuous improvement.

A key danger in website design is over-ambition. We need to design a website we can professionally manage.

Websites will achieve maximum value when they focus on the tasks of their customers, not the technology or content.

From a closed, centralized, cohesive unit, the organization is being changed by the Web into an open, dispersed, cohesive network.

Supposing someone has to visit 20 pages on a website to complete a task, when with better management, they would only have to visit 5. Thus, the more page impressions, the more frustrated customers become.

Web task management is about managing your website around common tasks. Success is measured on the completion of these tasks.

To manage search on your website, don’t manage the technology or the content. Manage the task. Success is about finding, not searching.

The success of Google proves that if you manage content professionally, tremendous value is delivered.

The web brand is useful, clear, simple, interactive, and most importantly, customer-centric.

More than 25 percent of critical data in Fortune 1,000 companies is poor quality because organizations have little experience in managing content.

Harnessing the collective intelligence is the cornerstone of the Web’s success.

The shift from organization power to customer power continues, as customers use the Web to organize themselves like never before.