HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Ibm News & Analysis

IBM's Take on Going 'Mobile First'

Thumbnail image for 2014-10-April-Mobile Girl 320.jpg

For businesses to really nail success in the mobile enterprise, the first thing they should probably realize is it’s not easy.

It’s one of IBM’s messages from its report, “The upwardly mobile enterprise: Setting the strategic agenda.”

How does your company interact with customers on mobile? How does it develop and deliver products and services via mobile? How does mobile apply to physical, human and digital capital?

“While there are always risks associated with the use of new technologies,” IBM concluded in its study, “we also see risks associated with not taking advantage of mobile capabilities as customers’ expectations grow, and new and emerging competitors achieve results in this space.”

Adobe: IBM's Silverpop Deal Could Trigger 'Nightmare'

customer experience, Adobe Calls IBM's Silverpop Acquisition a 'Nightmare'

IBM’s acquisition of Silverpop will create “headaches” for marketers using Big Blue platforms because of “silo problems” that will lead to a potentially expensive “integration nightmare,” according to a top official at Adobe, a leading competitor.

Suresh Vittal, vice president of marketing strategy for Adobe’s Digital Marketing business, told CMSWire that IBM, which typically sells to CIOs, is trying to hand marketing to IT.

“This acquisition feels like an attempt to fix the failings in the Unica acquisition: namely email and cross-channel execution,” Vittal said. “We think Silverpop is a partial answer that creates significant overlap problems for both Unica and Silverpop clients.”

Was IBM's Hand Forced by Industry to Acquire Silverpop?

2014-11-April-Money-320.jpgWhat does IBM’s acquisition of marketing automation email provider Silverpop do for Big Blue? 

Depends on who you ask.

It’s either a strategic move that harmoniously boosts Big Blue’s digital marketing platform.

Or, perhaps, it’s an acquisition IBM had to make because everyone else is adding software capabilities in the digital marketing era.

In Latest Marketing Acquisition, IBM Scoops Up Silverpop

An enterprise giant needed targeted marketing software to build its portfolio and acquired a smaller company that has it. Shocked? Neither are we.

IBM became the latest big fish to scoop up a respected player in the digital marketing software world today as it announced its acquisition of Silverpop.

IBM Expands its MobileFirst Business

IBM doesn't intend on letting 2014 be a second consecutive year of mediocrity. That's why it is expanding mobile services associated with its MobileFirst business.

IBM identified mobile as a potentially big money markers at the launch of the MobileFirst business last year. On top of this week’s additions, which include multiple new services, it also promises to feed technology gained from recent acquisitions into the MobileFirst strategy.

Microsoft is No. 1 Software Vendor, Oracle Takes No. 2 from IBM

2014-2-April-Oracle-Boat.jpg

With all the talk about Microsoft’s new CEO and the changes he is likely to bring, it is sometimes forgotten that the company is the biggest software vendor in the world. According to new figures from Gartner, Microsoft retained that crown in 2013, while Oracle muscled past IBM to claim the number two spot. 

That is one of the significant points from the Market Share: All Software Markets, Worldwide, 2013 report, which also notes that Salesforce has pushed itself into 10th position from 12th last year. This is the first time that a cloud or SaaS vendor has managed to make it into the top 10 list.

Intel + Cloudera + $ 900M = The Future of Computing?

Even Amazon Web Services sage Werner Vogels is impressed with Cloudera’s partnership with Intel and the 900 M it has raised in the last week.

The future of the data center and computing’s third platform may now belong to Cloudera. Everyone knows it has the money, the investors and the know how to build it.

So do Pivotal and IBM by the way. But it’s worth noting that the three companies may not be offering exactly the same products/services and approaching the market in exactly the same way. In fact, they might not even be after the exact same thing.

In other words, this isn’t a contest between the three vendors, at least not yet anyway. Both Alan Saldich, vice president of Marketing Cloudera and Josh Klahr, vice president, Data Platform Product Management for Pivotal told me, in separate conversations, that the companies do some of the same, but also some different things.

IBM Tackles Customer Experience Through New Labs

IBM lead.jpgWhen IBM has a problem, it throws money at it. We already saw this with the skills shortage around big data and analytics. It is taking a similar approach to customer experience and designing engaging interfaces.

In case you didn't know, IBM has an experience design consultancy for clients to help them develop the most effective customer experience for their business. To improve that service, IBM is pumping $100 million into the service itself, is employing an extra 1000 people and is opening 10 new IBM Interactive Experience labs around the world.

 

Backbase Boasts 'Lean, Agile' Customer Experience Platform

Backbase CXP platform lead.jpg

Backbase is a small company with big plans for customer experience management (CXM). The company markets a CXM platform that puts control in the hands of the business users, explained Jelmer de Jong, the company's global head of marketing.

"It's lean and agile," he said. "It lets users access all enterprise content from a single place and adapt it for optimal omnichannel experiences."

Rather than offer a unified platform, many customer experience management vendors offer a number of different applications that are only loosely tied together — and leave it to the customers to pull everything together. Backbase claims to be an exception.

"Many of our competitors, including IBM, Oracle and Adobe, grew by acquisition. They have big, bloated customer experience suites that take a one-size-fits-all approach.. We started with one integrated portal and grew on the basis of market research and client feedback to create a flexible platform that really empowers our customers," de Jong said.

CMO: The C-Suite's Enigmatic Executive

customer experience, The CMO: The C-Suite's Enigmatic Executive

CMOs, we hardly know ye. You are an enigma. 

Are you the tech-savvy, ambitious executive ready to embrace the digitized marketing world of social, mobile, Web and analytics? Are you the cautious one afraid to break away from traditional tactics and metrics? Are you focused on only one trend, like social?

Who the heck are you?

IBM tried to find the answer. It interviewed 4,183 CMOs three years ago and revisited with 524 of them again and released a report this week that suggests CMOs know what's coming in the digital revolution but often aren't prepared.

IBM's 3-Pronged Strategy: Data, Cloud, Engagement

IBM's Rometty.jpg

If it has been abundantly clear for quite some time that IBM is facing a number of significant challenges, it is also clear that Virginia Rometty is a woman that is able to face them. She’s never been one to bandy words, and her message to investors in this year’s annual report is no different. Going forward, IBM will be focusing on data, the cloud and “systems of engagement”. 

Usually, the annual report of any major corporation shares at least two of the qualities of drying paint: it takes a long time and it's not very interesting.

Our 2 Cents on Forrester Wave for Big Data Hadoop Solutions

Analyst reports can be a big bore -- the Forrester Wave: Big Data Hadoop Solutions, Q1 2014 ($2495 fee) is not.

Its authors, Mike Gualtieri and Noel Yuhanna, have done a bang-up job writing in simple English and giving a spot-on overview of what the market looks like:“cutthroat,” where “pure-play upstarts (Cloudera, Hortonworks, MapR) must capture market share quickly to make venture investors happy” and in which “stalwart enterprise software vendors (IBM, Pivotal, Teradata) must avoid being disintermediated.” 

Digging Inside Oracle's Acquisition Strategy

customer experience, Digging Inside Oracle's Acquisition Strategy

Oracle’s latest acquisitions show it believes Software-as-a-Service (SaaS) is for real, that CRM is a major growth space and that it must strengthen its cloud-based applications, analysts told CMSWire.

In December, Oracle, one year after it announced its $871 million buy of marketing automation company Eloqua, announced plans to acquire marketing cloud player Responsys for $1.5 billion

And last month, Oracle, led by CEO Larry Ellison (pictured left) scooped up marketing technology specialist BlueKai for what some say is an estimated $350 million to $400 million deal. 

“The big picture is they clearly see an opportunity to establish themselves as a major force in two places,” said Tim Jennings, chief IT analyst who covers Oracle for Ovum Research. “On a macro level, it’s the broad customer experience space, and specifically, the marketing world.”

Too Much Fun: Things to Check This Weekend

CMS, big data and everything in between can be not only work, but also fascinating, practical in your personal life and a whole lot of fun. We’ve selected a few our favorites to share with you.

IBM, Microsoft, SAP, SAS Lead Gartner's BI Analytics Magic Quadrant

Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms is one of the most dynamic quadrants Gartner produces. It reflects a market that is still growing and intensely competitive. However, all is not well in paradise.

Enterprises are looking to expand the use or even standardize their data discovery platforms for larger business intelligence (BI) deployments. But Gartner reports that many vendors lack the enterprise features around governance, administration and scalability that are required to do this.

Displaying 1-15 of 632 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >