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Did Forrester Get Its Digital Experience Wave Right?

customer experience, Did Forrester Get Its Digital Experience Wave Right?

If it hasn't sunk in yet for digital experience providers, let's remind them: Forrester sees no leaders in digital experience delivery platforms.

The results came from the research giant's first Forrester Wave for Digital Experience Delivery Platforms. So why no leader? 

CMSWire asked Forrester Wave authors Stephen Powers, vice president and research director, and analysts Anjali Yakkundi and Mark Grannan.

Forrester Wave: No Leaders in Digital Experience Delivery

customer experience, Forrester Wave: No Leaders in Digital Experience DeliveryWho's driving the digital experience train today?

No one, says Forrester.

In its first Forrester Wave for Digital Experience Delivery Platforms, released today, analysts said no vendor offers a truly "end-to-end solution."

"Overall completeness and adoption" in this space is "middling," according to analysts.

Unified platforms are "more myth than reality," they wrote in the Wave.

Despite no leader, Forrester did cite Adobe and hybris (SAP) as "pioneers" that offer the most complete options while IBM and Sitecore "aren't far behind."

Apple's IBM Play Isn't Only About Selling More iDevices

Apple wants a seat at the enterprise table and IBM will soon be rolling out the red carpet that leads to the boardroom. Sure, Big Blue’s CEO Ginni Rommety might have to help Apple Chief Tim Cook tie his tie and polish his shoes first, but it’s a fair trade.  He might have to tell her the difference between an application and an app. Other than a few small hurdles like those, the earliest days of the IBM and Apple relationship should run smooth.

After all, without needing to sacrifice turf, Rommety’s 103-year-old monolith could be perceived to be cool and forward thinking again. Not only to the old guard that holds IBM Research, with its track record of pushing the boundaries of science, technology and business to make the world work better place, in high regard, but also to the fast tracked execs of the digital generation who have tremendous respect for old guys who get it.

Yes, for IBM the Apple partnership has the potential of doing what Watson hasn’t been able to do —namely making it relevant to Gen Y and the millennials.

Not only that, but Rommety’s slowly sinking ship will be buoyed by consulting fees earned through helping enterprises roll out Mobile in a safe and compliant way.

Could Russia Be Starting a Software/Hardware Cold War?

Russia is considering giving preference to its own hardware and software organizations in a current legislative bill, reducing its reliance on foreign suppliers, Bloomberg reported today

Does this mean a major hit for companies that do business in the country -- such as IBM, Microsoft, HP, Cisco and Oracle? 

Not really.

"In this day and age, every customer is valuable," said Alan Tonelson, an independent policy analyst who blogs at RealityChek. "But total Russia losses seem easily absorbable."

Thank You, Apple-IBM? Why Mega Deal is Good for Microsoft

mobile enterprise, Thank You, Apple-IBM? Why Mega Deal is Good for MicrosoftApple and IBM announce a mega deal that changes the mobile enterprise as we know it -- during the Microsoft Worldwide Partner Conference.

Microsoft lays off 18,000 the same week at its conference, about 14 percent of its workforce.

And there's actually a silver lining for Microsoft?

Yes, says Richard Edwards, principal analyst for Enterprise IT at London-based Ovum Research.

"It’s no coincidence that the announcement came as Microsoft was holding its Worldwide Partner Conference," Edwards told CMSWire, "but I actually think the IBM/Apple hook-up will benefit Microsoft in the long run."

Your Customers - Or Your Best Friends?

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How many best friends do you have among your customers? Do your customers consider your company to be among their best friends? If the answer to these questions is no, then it might be time to make some changes.

According to recent research from Silverpop, you don’t have to invite your customers out for dinner or send them holiday cards, although this might help. All you have to do is communicate with them. The research found that how a brand corresponds with its customers is at the heart of relationship building -- and personalization is a business’ best tool.

Our Favorite Tweets from the Apple-IBM Mega Deal

mobile enterprise, Our Favorite Tweets from Apple-IBM Enterprise Mega Deal

We've already offered some great perspective on the IBM-Apple Mega Deal.

Now for some comic relief.

Without further ado, here are some of our favorite tweets from the IBM-Apple deal that shook up the mobile enterprise world.

Big, Bigger, Huge: Apple, IBM Create Massive Partnership

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The future of technology as we know it took a massive step in a new direction today with the news of a partnership between Apple and IBM.

The two tech giants announced a partnership that could shift Apple from its traditional role as a consumer focused brand to a major player in the business market.

IBM plans to create a class of more than 100 business applications exclusively for iPhones and iPads to run on Apple's iOS. IBM will also market Apple's products, complete with 100 industry-specific apps, to its clients worldwide.

In a 'Troubled' WCM Sector, Analysts See 3 Innovators

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Fireworks may explode in the night sky as the US celebrates the Fourth of July weekend, but things are much quieter in the web content management market.

The frenetic pace of nine-figure WCM acquisitions of the past four years ended before Christmas, and the once-deep river of venture capital funding for fledgling players ran dry long ago.

Market shifts and technology trends -- the somewhat surprising strength of mobile, the stampede to Software-as-a-Service (SaaS), a growing infatuation with digital marketing -- were missed by many players, leaving the field "fragmented" and "troubled," according to fresh research by Matt Mullen and Alan Pelz-Sharpe at 451 Research.

Big Data Bits: MongoDB Edition + There's a Prize Inside

2014-03-July-Prize-Inside.jpgSmall pieces loosely joined in a non-zero sum world.

Write that phrase down and wrap your brain around it because that’s how the vendors who are shaping computing’s next platform are thinking. It’s not about “I win, you lose,” but about how well we can play and build something together.

And though that idea was verbalized by Cloudera founder Mike Olson (who borrowed from David Weinbereger’s book "Small Pieces Loosely Joined") at MongoDB World this week, we got an idea of how it might play out in computing’s third era as we watched MongoDB’s customers talk about game-changing solutions they built leveraging the world’s leading NoSQL database and other leading and emerging technologies.

IBM's BlueMix Targets the Internet of Things

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Remember IBM’s open cloud development platform BlueMix? Well, IBM has just announced it is now on general release, and there’s all kinds of cloud-centric goodness now available for it.

Accessible in open beta since February, the Cloud Foundry based suite now has more than 50 services and is being adopted at a rate that places it among the largest Cloud Foundry deployments in the world, IBM claims. It has also been released with an eye on the emerging Internet of Things (IoT).

Sifting Through Text to Find What Customers Want

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Can text analytics find stale buns?

Apparently so, according to customer experience vendor InMoment. For an unnamed national restaurant chain, the Salt Lake City-based company analyzed unstructured text feedback from customers and surfaced frequent reports of stale buns in some locations. The data led the chain to a specific bakery vendor, which assumedly was taken to task.

In June, InMoment emerged as the rebranded name of Voice-of-the-Customer vendor Mindshare Technologies, enlarged by its acquisition last September of customer experience management provider Empathica.

A Cheaper Alternative to Marketing Analytics

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If 2012 was the year of the cloud and 2013 saw broad acceptance of big data, 2014 could go down as the year of cheaper analytics.

The year has been filled with announcements of new features from scores of vendors of all sizes, from SaaS providers like Gainsight and gShift up to pricier systems from Adobe, IBM, SDL and Oracle.

The latest example comes from Rival IQ, an 18-month-old, seed-funded startup in Seattle that already claims thousands of users, including "a healthy community of paid users," according to CMO Margaret Dawson — aka "Chief Marketing Badass, Fountain of Sarcasm."

These Trends are Driving Structured Data Archiving

The growing use of Apache Hadoop, increasing data warehouse volume sizes and the accumulation of legacy systems in organizations are all factors fostering structured data growth. To manage it, organizations are being forced to look at data archiving and how to get non essential data out of mainstream enterprise applications.

The findings appear in Gartner’s first Magic Quadrant for Structured Data Archiving. This is the first time that Gartner has produced such a Magic Quadrant, which features 13 vendors in total including the four leaders.

While many enterprises are yet to embrace data migration and archiving, Gartner estimates that migration will represent about 20 percent of all information governance projects. To help enterprises do this, four vendors have emerged as the leaders in the archiving space: HP, IBM, Informatics, and Solix.

In this article, we will explore this quadrant and take a look at emerging trends and the market in general. In a second article, we'll take a deeper look at the leaders and what they are offering. 

 

Oracle Targeting Micros in $5B Deal for Data, Applications

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You know how these things start. Someone hears something from someone who heard it from someone else.

Suddenly, you have a major story. Maybe.

The current something that is doing the rounds since late last night is that Oracle is in discussions with Micros Systems with a view to taking over the Point-of-Sale (POS) vendor for… wait for it … $5 billion.

If this comes to pass, it will be one of the biggest, if not the biggest, acquisition in terms of price this year. Again, its only rumors so far and there’s a long way to go before it’s a done deal.

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