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Janrain's Portal Gets Inside the (Social) Minds of Customers

2015-10-February-Facebook Like.jpg

Janrain releases technology today that can reportedly help customer care agents get inside the minds of customers.

Well, not literally, but at least it allows them to get a more "social" data profile of the customer including their "likes" and interests, the company claims.

The Portland, Ore.-based customer identity management provider launched the technology today. It's called a Customer Care Portal, which officials said helps customer care agents acquire "psychographic characteristics of their customers" by accessing their social profile data.

"Customers want to be able to access their own accounts, and self-serve," Jamie Beckland, vice president of marketing at Janrain, told CMSWire. "It's good for them, and also good for customer care teams. But sometimes, a customer just needs to talk to a person. In that case, customer care teams can now manage customer accounts directly, using the same data as the customer themselves."

Optimizely Claims 'Breakthrough' in Online Testing Platform

Optimizely, a website optimization platform, just released what company execs describe as an innovative capability that breaks from traditional statistical methods. 

The platform -- Stats Engine -- adds to the company’s experience optimization platform by delivering test results that are "always valid" and "freed from the limitations of traditional statistical analysis," officials at the San Francisco-based provider boasted. Pete Koomen, co-founder of Optimizely, said Stats Engine "represents a breakthrough in the world of online testing."

Developed in collaboration with statisticians at Stanford University, company officials said Stats Engine relies on innovative approaches in statistical analysis. Combined with the company's own algorithms, it allows customers to interpret and act on data quicker "and more confidently than ever before," the company noted.

Stats Engine "propels statistical analysis into the Internet age," a company spokesperson told CMSWire.

Leave Your iPad at Home, Forget BYOD, Says HP

Face it, HP notes: iPads, Android and Windows tablets may be great but they weren’t built specifically for business. And the house that Meg Whitman rules may have a valid argument when you consider that the devices are being used by gazillions of kids strapped into shopping carts drawing animals for Night Zookeeper, by teens playing Candy Crush Saga and by moms who have adopted them as digital recipe displays when they cook. Never mind everyone watching Netflix.

Think about it. Do you want to make sales presentations on the device that your kid rests his lollipop on? Or that you and your honey used last night to watch a racy movie? Maybe yes, maybe no, but that’s not the main reason HP thinks that you might want to use different devices at work and at home.

“They (consumer-grade devices) also pose significant challenges to IT departments who have to support their now mobile workforces while keeping corporate data managed and secure,” said Ron Coughlin, senior vice president and general manager, Personal Systems, HP.

Janrain Acquires Real Time Social Experience Provider

Janrain, a customer identity management provider, today announced it acquired a real time social curation and engagement provider that brings "an integrated customer identity and customer engagement solution to the market."

Portland, Ore.-based Janrain scooped up Arktan but did not disclose the terms. Gartner has had its eye on Janrain as a cool social marketing shop, and so have investors: it obtained $20 million of funding about two years ago.

Now Janrain is the investor, putting its faith into a product that adds, according to Janrain CEO Larry Drebes, "dozens of new products for customer engagement, and dramatically expands the amount of customer data we collect, store and manage."

What's the Most Popular Social Login on B2B Sites?

What's the most popular social login on B2B sites? We know ... and we will share the findings, based on a new report from social login provider Janrain.

The report, "Social Login Trends Across the Web for Q2 2014," also found that Facebook is bouncing back after six straight quarters of falling market share in the realm of social logins on all sites. The report notes that over half of new users employ social login, because it eliminates the need to "remember yet another username-password combination."

Facebook Still Way Ahead of Google, Gigya Reports

Thumbnail image for Social Logins.png Facebook maintains a large lead in social logins, according to Gigya — the self-described largest provider of social logins on the web. The news comes on the heels of a report last month from social login provider Janrain, which noted that Google had dramatically reduced Facebook’s lead in social logins.

Google Getting Closer to Facebook for Social Logins

Janrain, Google Getting Closer to Facebook for Social LoginsSocial logins, where you can sign onto a multitude of websites with a social network or email login, can tell marketers which social networks are most popular for users of a given site, plus indicate other useful trends. Some of those trends are available in the new quarterly report from social login provider Janrain.

Gartner Report Highlights 'Cool' Social Marketing Shops

Gartner - Cool Social Marketing Vendors

It’s not every day that you see the word “cool” used in the title of a Gartner report. But that’s certainly an appropriate descriptor of five selected agencies that strike the delicate balance between brand promotion and e-Commerce, as described in the new report.

WordPress VIP Allows Social Login with Janrain Integration

Automattic, the company behind WordPress.com and WordPress VIP, is adding social login via a partnership with Janrain.

Social Login Provider Janrain Raises New Round of $20 Million

The Janrain User Management Platform (JUMP) provides website owners with a solution for acquiring and managing users across social channels. Investors apparently believe in this product, as the company has now obtained US$ 20 million of a new US$ 33 million round of financing.

Recession Relief: New Job Openings at Apple, Eloqua, Percussion, Kentico, Moxie, EPiServer and Twitter (23-Nov-12)

Start off Fall with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Recession Relief: New Job Openings at Yahoo, Box, Hannon Hill, Crownpeak, Janrain, Salesforce.com and Elcom (6-Sep-12)

Start off Summer with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Janrain Extends Social Logins with Drupal Gardens, GraphicMail

janrain_logo.jpegJanrain, known for its user management solutions for the social web, has announced two partnerships aimed at extending social access across multiple channels.

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