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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Wide-angle view inside the PegaWorld keynote arena before a main session begins, showing attendees taking seats in a large auditorium. Blue PegaWorld-branded screens dominate the stage while yellow and blue spotlights illuminate the venue from overhead rigging. Rows of black chairs fill the floor as conference participants gather and converse ahead of the presentation.
PegaWorld 2026 Helps Usher in the Age of AI Accountability
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Feature
Scene with big NiCE World sign outside the Walt Disney Dolphin Resort in Orlando, Fla.
NiCE World 2026: The Platform Vision Meets the CX Practitioners
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News
The NiCE World 2026 main stage at the Walt Disney Dolphin Resort in Orlando, featuring large LED screens displaying contact center agents at work, flanking the illuminated NiCE World logo. Philipp Heltewig, Chief AI Officer at NiCE Cognigy, is visible on the right screen delivering his keynote address.
NiCE Launches Dedicated AI Innovation Lab to Push Agentic CX to Enterprise Scale
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Adobe Inc. corporate headquarters in downtown San Jose, south San Francisco bay area, Silicon Valley.
Adobe Launches CX Enterprise Coworker Agent
Close-up of decorated chocolate cupcakes displayed on a mirrored serving tray. The cupcakes feature pale pink icing with green accents, delicate flower decorations and piped names in pink frosting, creating a festive and personalized dessert presentation.
How AI Personalization Builds Trust — Until It Doesn't
Three hands hold up speech-bubble signs displaying different customer sentiments — happy, neutral and unhappy — against a soft blue background, illustrating customer feedback, opinions and experience measurement.
What Happens When Customer Feedback Feels One-Sided?
Kristina LaRocca-Cerrone, VP Analyst at Gartner, left, and Jay Wilson, VP Analyst at Gartner, present on stage at the Gartner Marketing Symposium/Xpo in Aurora, Colorado.
Gartner Warns Marketing Leaders: Competence Is the AI Trap
#FORRCX sign in the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee at the Forrester North America CX Summit.
Employee Experience Is Now a CX Variable — And Most Brands Are Failing It
A worker wearing a high-visibility safety vest and hard hat stands in front of an open industrial control cabinet inside a modern facility, inspecting electrical systems and infrastructure equipment. Metal cable trays, utility panels and safety equipment are visible throughout the clean industrial environment.
The Next CX Leaders Will Build Systems, Not Just AI
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For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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