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WebTrends Declares Data Independence

By Chelsi Nakano  |  Wednesday October 29, 2008   

WebTrends Declares Data Independence

Recently, WebTrends Inc., provider of Web analytics and online marketing solutions, issued what they’re calling a “declaration of data independence.”

The new platforms (yes, plural!) are standards-based and make it possible to exchange data across the enterprise, free from the closed silos of mass-market Web analytics suites.

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