Meltwater News & Articles

Meltwater is upgrading its Buzz social media marketing suite with enhancements in the ability to monitor and engage in social conversations.

Everything in news organizations is getting more expensive, so the owners say. The result, online media intelligence company Meltwater (news, site) says, is that it is expanding its business into social media monitoring through the acquisition of social search engine developer IceRocket (news, site).

Meltwater Buzz is a SaaS social media monitoring solution that will provide you with plenty of insight into how your brand is perceived across the social web. Today, a new module has been added that takes this process a step further and integrates Social CRM capabilities.