Millennial Media News & Analysis
| Friday Dec 21, 2012
Telecommunications continues to be the top industry advertising on mobile devices and automotive has seen the biggest year-over-year increase, at 574 percent. These are some of the findings in Millennial Media’s December edition of its Scorecard for Mobile Advertising Reach and Targeting, or S.M.A.R.T.
| Friday Nov 30, 2012
As measured by ad impressions, Apple is the leading mobile device manufacturer at 31 percent, Samsung is second with 24 percent, and all others are in single digits. That ranking is among the findings in the November Mobile Mix report from Millennial Media.