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Millennial Media News & Analysis

Telco Leads Mobile Ad Spending in New S.M.A.R.T. Report

Telecommunications continues to be the top industry advertising on mobile devices and automotive has seen the biggest year-over-year increase, at 574 percent. These are some of the findings in Millennial Media’s December edition of its Scorecard for Mobile Advertising Reach and Targeting, or S.M.A.R.T.

Millennial Media Ranks Apple, Samsung as Leading Ad-Serving Mobile Device Makers

As measured by ad impressions, Apple is the leading mobile device manufacturer at 31 percent, Samsung is second with 24 percent, and all others are in single digits. That ranking is among the findings in the November Mobile Mix report from Millennial Media

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