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Mobile News & Analysis

From Mobile Tasking to Mobile Productivity

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I love my mobile phone. Aside from helping me screen calls and serving as my primary phone these days, it is my lifeline when I'm away from my computer. Most often, its role as my connection to the world takes place when I am out running an errand or away from my hometown.

While my mobile phone is my lifeline to the world, it's very hard to do work on it. Sure, I can check email, review very short documents and manage my blog. But real work is a challenge. Most mobile applications are task-based and focused on providing a single feature very well.

If we want to move past this focused mindset to a world of true productivity, we have to give serious thought to an important question. What, if anything, do people really need to accomplish on their mobile devices?

SharePoint Users Routinely Breach Security Policies

Research by Cryptzone shows at least 36 percent of SharePoint users are breaching security policies — and another 9 percent admit they have no idea how to prevent sensitive information from being uploaded.

The study, conducted among attendees at Microsoft’s SharePoint Conference in Las Vegas in March, is a warning to organizations that it is essential to develop adequate information security policies. It further underscores how lack of such policies are putting business critical information at risk. 

Earlier this month, Cryptzone, a provider of encryption solutions and identity and access management (IAM), was acquired by Medina Capital, an equity investment firm focused on the IT infrastructure sector.

We're Still Playing at Work - and IT Admins are Still Unhappy

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Knock me over with a feather: A new survey shows a lot of people waste time at the office doing all sorts of things they shouldn't … including playing games, browsing social networks and looking for new jobs. 

Last month, TeamViewer, a provider of remote control and online meeting software, asked 300 IT administrators to list some common behaviors of office workers and explain how those behaviors have affected both IT administration and the company’s bottom line.

The only thing surprising about the resulting IT Admin Behavioral Study is that the company described the results as surprising — and the fact that only 92 percent of IT admins report troublesome habits among office workers using company computers. Are the other 8 percent of IT admins ignorant or just naïve?

Get Serious About Your Brand's Mobile Presence

Mobile gives brands a significant opportunity to reach consumers on the go, but many haven’t been able to figure out the right way to deliver a quality mobile experience. A poorly designed mobile site can create a disjointed, confusing and cluttered experience which doesn’t foster brand loyalty or drive sales -- all important goals for brand marketers. It’s not just about creating a great desktop website and squeezing that onto a smaller screen. Brands need to think about mobile first design.

IBM's Take on Going 'Mobile First'

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For businesses to really nail success in the mobile enterprise, the first thing they should probably realize is it’s not easy.

It’s one of IBM’s messages from its report, “The upwardly mobile enterprise: Setting the strategic agenda.”

How does your company interact with customers on mobile? How does it develop and deliver products and services via mobile? How does mobile apply to physical, human and digital capital?

“While there are always risks associated with the use of new technologies,” IBM concluded in its study, “we also see risks associated with not taking advantage of mobile capabilities as customers’ expectations grow, and new and emerging competitors achieve results in this space.”

Gartner's 10 Technologies That Make Government Smarter

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You may think it's an oxymoron, but Gartner says it is possible to have a smart government. The temptation to be facetious is pretty strong here, but after initial skepticism, we found that what Gartner was talking about is 10 different technologies that can make government more efficient.

Smart governments, Gartner says, are governments that integrate information, communication and operational technologies across multiple domains, process areas and jurisdictions to generate “sustainable public value.”

By using these emerging technologies, which were identified at the recent Gartner Symposium/ITxpo in Dubai, the taxpayers should get some bigger bangs for their bucks.

A Beginner's Guide to Responsive Web Design

Responsive web design emerged in 2010 as an option for businesses scrambling to deliver their websites across multiple devices. Though the approach is not new, some businesses still don't know what responsive web design entails and what value it provides. Here's a developer's introduction to the basics.

News Bites: Google Smart Lists, Contact Center Tips, & More

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And now, the news. Google gets Smart Lists, Sysomos integrates with Clarabridge, Bulldog gets Boosted, and 3CLogic goes 5.0.

Also in the headlines: multichannel contact centers get tips, addresses get corrected, reps need to know what they need to know, and Clari offers a new mobile sales productivity platform.

Huddle Cofounder on SharePoint's Mobile Challenges

2014-10-April-McLoughlin.jpgIf Microsoft’s CEO Satya Nadella thought he was doing iPad users a favor by offering them Office support, all he accomplished was opening up a great big can of worms called collaboration, prompting some to argue that SharePoint has had its day.

And while changes to Office don't equate changes to SharePoint, the iPad launch spurred on a broader discussion amongst critics of the faults with SharePoint's mobile collaboration capabilities.

Making the Most of Dynamic Tag Managers

Solving chaos in complexity usually requires a solution that provides refinement. In automobiles, for example, fuel injection enables more refined gas and air mixtures needed to improve vehicle performance while meeting government standards for emissions. 

For digital marketing, tag management systems are becoming that refining element for better performance while meeting immediate needs.

Tag management systems have been available as long as web analytics has relied on JavaScript tags. But over the past few years — with more devices connected online, more ways to market messages and growing customer access through multiple devices — marketers need more tags to measure the health of a campaign.

Turn Your Smartphone into a Lean, Mean Marketing Machine

Have you ever wondered how some corporate Twitter accounts make customer engagement look so effortless? Or how a marketer seems to be posting meaningful updates on Facebook while speaking at a user conference at the same time?

IBM Expands its MobileFirst Business

IBM doesn't intend on letting 2014 be a second consecutive year of mediocrity. That's why it is expanding mobile services associated with its MobileFirst business.

IBM identified mobile as a potentially big money markers at the launch of the MobileFirst business last year. On top of this week’s additions, which include multiple new services, it also promises to feed technology gained from recent acquisitions into the MobileFirst strategy.

Mail-In Rebates: Annoying Customers, One UPC Code at a Time

2014-07-April-Jumping-through-hoops.jpgHey Procter & Gamble, you can keep that $15 prepaid card you tricked me into earning by buying $50 worth of your products. I've never had much talent for jumping through hoops. And frankly, a lousy $15 is too little of an incentive to force me to learn now.

Funny how a company that allegedly takes its love of its customers very seriously is still forcing them to use mail-in rebates — even for products they purchase online.

Oh, I gave it a try. I printed the rebate form, filled out my name and address, and even scrounged around for an envelope and a stamp. But when I realized I needed to cut the UPC codes from the boxes of all 10 products I purchased  — and then write those same UPC numbers on the form — and then go back and print the receipt from my online purchase — and circle the prices of all the items in question — I gave up.

Who in this age of real time marketing, omnichannel experiences and digital everything has the time to be patient? 

Not me. 

Nadella Asks Microsoft Developers to 'Keep the Faith' #bldwin

Satya Nadella’s came close to calling for a return to Microsoft's founding principals during his keynote speech at the the company's Build 2014 conference in San Francisco yesterday. The speech by the newly appointed Microsoft CEO contained a lot for Windows lovers and mobile phone fans.  But it also contained repeated pleas for developers to keep the faith -- faith in Windows specifically and Microsoft generally. 

Nadella arrived at the conference facing a number of problems that have arisen from Microsoft’s previous lethargy in meeting new challenges, particularly the rise of mobile. 

Salesforce: 'Gonna be Bigger, Better than SAP' #Salesforce1Tour

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Is a heavyweight title bout emerging between two major contenders in the enterprise applications space? Maybe -- if you feel that title bouts are started when only one of those contenders says something in a keynote and the other chooses not to respond at all.

Salesforce.com fired a salvo at SAP today when Keith Block, its president and vice chairman, told a Boston audience that "we will be passing SAP as the largest enterprise applications company in the world."

Block made the comment this morning at the Salesforce1 World Tour, which rolled into Boston today at the Hynes Convention Center. SAP, Block added, is the "third largest software company in the world. We believe we will be the third largest software company in the world." 

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