Mobile News & Articles

Trying to get over the IPO debacle, Facebook keeps rolling out the updates with a new iOS Camera app to better view, manage and send photos between you and your friends.

Online file sharing and collaboration sevice Box has a host of new updates aimed firmly at major enterprise users. From new admin tools to an improved license agreement, they will improve the service's appeal to IT admins and department purse holders.

On Wednesday, May 23rd, we gathered for a Tweet Jam to discuss the business case for mobile, among other things.  From our tablet devices, smartphone and mobile apps, we came together to better understand what goes into creating a great mobile experience. Should you develop a mobile app or optimize a mobile site? What metrics should you track? Most importantly, what drives us crazy about the current mobile experience?

Mindjet has rolled its most powerful products into one comprehensive solution for growing businesses.

This month we’ve been tackling the ins and out of mobile customer experience. What better way to continue the discussion than via a Tweet Jam today. Have you been tasked with understanding how the mobile customer experience fits in with your overall business strategy? Are you on the marketing team that's building a mobile marketing plan?

Whatever your role, the questions our panelists will answer, and the insights you provide from your own experience will guide the conversation and give us all a close look at how mobile is affecting organizations today.

At 1pm EDT, 10am PDT, join the CMSWire community to discuss:

1. How are you making the business case for mobile?
2. How does a mobile first strategy change your overall approach to CXM?
3. Mobile site vs. mobile app — how are you deciding today? How is responsive design impacting your thinking?
4. What mobile metrics are changing your thinking about the channel?
5. What's the biggest gap you see in the mobile experience market today?

A great lineup of panelists -- check them all out here. Remember, your ideas and opinions are important to, so contribute freely.

To participate, join our TweetChat room, follow the #CXMChat hashtag on your favorite Twitter tool, or hang out here with Cover-It-Live:

Just a quick reminder on the rules:

• Introduce yourself with your first #CXMChat tweet. Include your name, job title and organization you work for.
• Subsequent tweets must start with the question number you are responding to and the #CXMChat hashtag. For example, "@bigbird Q5 We have a great team that manages our digital asset strategy #CXMChat"
• Please don't pitch products or services; stay knowledge focused
• Keep the discussion professional, but informal
• Remember that this is a public chat — be thoughtful

See you soon!

In 2007, Steve Jobs took the stage and announced that Apple was poised to introduce a revolutionary phone and a breakthrough Internet communications device. The big reveal during this announcement was that these 2 products were actually 1 product and it was called the iPhone. This device would make the Internet and the web more accessible than ever.

Our May Mobile Experience Tweet Jam is coming fast, so let's take some time to prepare by looking at the questions that will be asked and the experts from the field who will be answering them tomorrow.

There is no doubt that tablets are super popular -- everyone from preschoolers to grandparents love their ease of use and portability. But when tablets first appeared in the marketplace, they were not expected to be used almost solely for entertainment.

Marketers thought copywriting was complicated when creating content for traditional marketing mediums. Yes, okay it was. I remember my first "copywriting for radio" class and the complexities of getting a user to engage. This course was taught after years of research on radio advertising. Now the internet and the exponential growth of social media along with the onslaught of devices has made producing content even more complicated. And we don’t have years of research.

Google has passed the last regulatory hurdle in its announced acquisition of Motorola Mobility, Inc., Motorola's hardware-making arm, for US$ 12.5 billion. The Chinese antitrust authorities have approved the proposed acquisition deal, although with a condition that Google plays fair in the Android smartphone business.

As the divide between personal and work mobile devices erodes, let's take some time to explore some companies and ideas that may drive changes in the mobile world for the rest of 2012.

There's been nothing more talked about this week than the Facebook IPO. Not just because a lot of people are going to make a lot of money -- well OK, maybe that's exactly why everyone is so jazzed up. It's been reported that more than 1000 millionaires were created yesterday.

The FB stock closed at a mediocre US$ 38.23 with a market cap of US$ 104.82 billion -- roughly 50% of Google's market value. A vigorous first day on the market saw 580 million shares trade hands but not much of the spike that many expected.

But we see more here. The IPO signifies notable things for big data and acts as a health signal for the social business space overall.

Beyond the Facebook IPO chatter, we've been looking at changes taking place within the social enterprise:

• Say 'No' to Expensive Intranets
• Social Business Software - Solitary Child, Amongst Close Friends or Mr. Popular?
• How Mobile is Changing Organizational Structures and the Future Workplace

REMINDER: Next Wednesday, May 23rd, our Mobile Experience Tweet Jam takes place and we'd love to see you there. Get the details here.

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• Gartner's Cool Vendors in Content Management Are Social, Collaborative, Cloud-based
• A WEIRD Way to Select Your New Enterprise CMS
• Say 'No' to Expensive Intranets
• Gartner's Cool Social CRM Vendors Feed Information Into Business Processes
• Apple's New Features for iOS 6 on the Map? Plus, More Mini iPad Rumors

Editor's Picks

• Adobe Muse 1.0 Promises Web Design Without Code Writing
• Organize SharePoint Content: Don't Upgrade Your Mess
• OpenText, Autonomy Lead Digital Asset Management Pack in Forrester Wave
• Social Business Software - Solitary Child, Amongst Close Friends or Mr. Popular?
• Adobe Updates on Communities, e-Commerce & a New Cloud Manager

Around the Web

• The Social Education: Studying Social to Learn About Customers
  
• Stop Redesigning And Start Tuning Your Site Instead
• Assess Your Four Customer Experience Competencies
• Social media is reinventing how business is done
• Naming Things

Featured Events (all events | post your event)

• May 30 -- (Webinar) How to Drive Innovation, Productivity with a Social Intranet
• Jun 03 -- Semantic Technology & Business Conference San Francisco
• Jun 18 -- Enterprise 2.0 Summit Boston
• Jun 19 -- The Gamification Summit San Francisco
• Jun 26 -- Forrester's Customer Experience Forum New York

Featured Jobs (all jobs | post your job)

• Content Manager -- Textbooks in Seattle at Amazon
• Web Content Editor in California at Esri
• Director of Solution Services in San Francisco at Limelight Networks
• Software Sales Representative in Sydney at Telerik
• UX Designer in Virginia at Appian

Facebook has just made its phenomenal initial public offering at NASDAQ, and industry observers are talking of how big the impact of the social network's IPO will be, outside of newly-minted millionaires and billionaires of the Internet age. But, apart from Facebook's new found influence and clout in the financial scene, there is also one additional driver of growth for what can be considered the de facto social network for most of the world's online citizens: Asia.

There's something in the air today that makes me think about Tulip mania. Perhaps it's the warm weather. Or my allergies. Or maybe it's this sale I hear is going on today.

Regardless, our contributors this week had a lot to share on the subject of the mobile experience, both in and out of the office. We heard perspectives on how mobility is and will continue to change the structures of the workspace, how mobile is a good channel -- but not the only one, got a tip on how to choose your next Enterprise CMS and were urged to keep our content tidy.

Now about that sale...

Take a minute and talk mobile strategy with Marci Maddox, Director Global Product Marketing at OpenText.