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Mobile News & Analysis

Sooner or Later We'll Learn How Smart Jeff Bezos Really Is

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Shareholders are getting increasingly impatient with Amazon and its casual attitude toward profits. The company just delivered a disappointing earnings report that surprised the Street -- even though Amazon warned in its last report that the third quarter would be grim.

The numbers, which we will get to in a moment, are almost beside the point. There are larger issues at stake as the shareholder disgruntlement against Amazon grows.

As its losses mount, will Amazon be forced to stop making myriad — and expensive — investments in other companies and technologies and settle down to business, namely its e-commerce empire?

Or will shareholders be proved wrong about their growing ire over Amazon's investment spree?

Or, to put it in its most stark terms: will Jeff Bezos' vision for the company, no matter how seemingly schizophrenic right now, be proved correct in the end?

Microsoft Wants to Own You [Video]

Microsoft CEO Satya Nadella has a strong record of delivering on his promises and we’re now beginning to see what that looks like. While we’ve already told you a great deal about the company’s recent advances in big data, OneDrive, Office 365, AzurePowerBI, predictive analytics and Cortana + Bing, this week we’re getting a peek at how the company’s productivity apps might work in its mobile-first, cloud-first world.

We predict that they’ll be like spokes on a wheel with the individual in the center, thereby eliminating silos between our professional and personal lives.

After all, the generation of workers that brought Bring Your Own Device (BOYD) into the workplace isn’t going to want to toggle between roles.

Americans Prefer Free Apps with Ads, Poll Finds

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Two-thirds of Americans want to control which companies can send ads to their smartphones or collect data about them, according to an advertising industry-sponsored poll released today.

The poll, conducted by Zogby Analytics for the Digital Advertising Alliance (DAA), also found consumers would prefer free apps with ads over ad-free apps that cost money. Only 8 percent said they'd download all their free apps again if they had to pay for them.

Location Data Fuels the Future of Marketing

2014-22-October-Need-Caffeine.jpgWe've been hearing about location-based advertising in digital marketing since the mass adoption of smartphones in the late 2000s. Five years ago, marketers targeted ads based on broad data, such as a specific city where a consumer was located. Fast forward to 2014, and we've put those efforts in overdrive. Some technologies can now locate consumers down to the exact product they are perusing in a store.

It's being called “hyper-local” data, and it’s an exciting asset for digital marketers. Everyone from Facebook to Comcast is trying to get a piece of the hyper-local pie in order to make their messages, ads and information more individually relevant for consumers.

Microsoft Lync Can Spy on Enterprise BYOD Use

Microsoft claims it has a solution to some of the most common bring your own device (BYOD) concerns: A way to spy on enterprise workers. Through its Lync app, it's giving enterprises a way to monitor what devices workers are using to communicate.

Deliver Big Data in Bite-Sized Pieces with Mainstream Apps

2014-16-October-Squirrel-Lunch.jpgHow can we transform Big Data into the Big Idea that turns into an opportunity in the digital revolution? How can we use this data gleaned from multiple sources and turn it into smart “consumer style” data driven, mainstream apps? The answers aren’t easy.

But without these answers we'll be unable to develop the data driven-apps that analysts are flagging as the next “Big Thing” in the sales and marketing arena.

Apple Pay: Using Its Midas Touch to Reinvent Mobile Payments

2014-09-October-Apple-Buying.jpgWith Apple Pay, Apple is once again doing what it does best: reinventing existing markets, products and business models by delivering a simpler, more stylish and more streamlined user experience. Let's face it: Apple has a knack for making things frictionless and more exciting.

And its ability to market new services and create demand by seducing consumer’s appetite for making things in life easier is a lesson for all marketers. That’s true innovation.

SMBs Going Global with Mobile

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Gone are the days when a company launched locally, slowly expanding into other markets. Today, businesses are thinking globally from the start, thanks to the ever-expanding use of mobile technologies.

BIA/Kelsey’s US SMB Spending Forecast revealed that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the remaining 70 percent going to digital/online media, performance-based commerce and customer retention business solutions.

Today, TapSense, an independent mobile advertising exchange released its annual eBook: "A Complete Guide to Mobile Marketing 2015" which provides insights, forecasts and advice on what the mobile landscape will look like in 2015. The report covers mobile advertising industry predictions for 2015 in relation to The Internet of Things, mobile payments, real-time bidding, mobile video advertising and businesses using mobile to think globally. 

Salesforce Enhances Sales Cloud1 With New Mobile Apps

Salesforce officials call their latest enhancement to their CRM platform a transformation of existing, long-time CRM features to "full-blown apps."

The launch this week comes on the heels of news that Salesforce users want, well, mobile capabilities. And hence the investment in mobile continues with an update to Sales Cloud1 with new mobile sales apps delivered on the Salesforce1 Platform. The apps include Today, Tasks, Notes, Events and Sales Path.

"Tasks and notes have been features within CRM for many many years," Mark Woollen, senior vice president of Sales Cloud Product Marketing for salesforce.com, told CMSWire. But what Salesforce is doing is leveraging these features as "full-blown mobile apps," he added that are "powerful" and work "end to end seamlessly."

Top 10 Strategic Predictions for 2015 and Beyond #GartnerSYM

Gartner’s Symposium/ITxpo 2014 in Orlando, Fla. is in full swing — and the Twitter stream is abuzz with snippets and quotes from keynotes and sessions focusing on a digital first world, business units as technology startups, the rise of smart machines and digital humanism – all feeding the event’s theme around digital business.

This morning Microsoft CEO Satya Nadella seemed to captivate the audience during a packed keynote. He emphasized that the company wants to excel at "productivity, broadly defined" and "getting the platforms right." He also stressed the company's commitment to the Internet of Things, noting:

Of course, no Gartner gathering is complete without predictions. Daryl Plummer, vice president and Gartner Fellow, gave attendees a peek at Gartner’s Top 10 Strategic Predictions for 2015 and Beyond and how they impact the strategy and direction of IT and business.

Entitled, “Digital Business is Driving ‘Big Change,’” Gartner’s list makes it clear that, for businesses to survive in the digital world, they need to invest in customer experience and people.

Building Authentic Experiences on the Internet of Things

Remember the days when the biggest user interface (UI) challenge was how to get your website to work both in Internet Explorer and Netscape?

It’s a matter of opinion whether those were the good old days or bad old days, but one thing is clear. Now that mobile dominates online interactions, content creation has become a lot more concise and nuanced -- and the Internet of Things (IoT) is about to complicate matters. In the not-too-distant future, “do you speak my language” is going to mean more than it ever has before.

To gain a foothold in the IoT, savvy brands must think about global content in new ways, and understand that devices themselves are part of the localization equation. Otherwise, brands risk being the equivalent of stuck in the desktop era -- and we all know how that will turn out.

Retargeting and Reengagement in Mobile App Marketing

With millions of mobile options in app stores, competition for attention is higher than ever. That's why it's so critical for marketers to engage key audiences to ensure the longevity and visibility of their apps.

Mobile has moved in leaps and bounds over the past year to make an attempt to catch up with other online marketing techniques.

Mobile app marketing success used to be measured by the number of clicks on an advertising source. Then the focus moved to how many people installed the app. Now the industry is starting to realize that engagement and retaining valuable users is key to marketing success.

Mobile marketers are looking beyond the install to get the best value out of their user base.

Just How Badly Does Microsoft Want Your OneDrive Biz?

While you were out last Friday night -- having drinks, watching your local high school team play football under the lights, dancing or enjoying a quiet dinner with that special someone -- Douglas Pearce was in his office at Microsoft penning a blog post.

Even the he knew the timing was weird.

“While it might seem strange to announce new features on a Friday evening,” Pearce, the group program manager for OneDrive, wrote in the company’s blog, “we’ve been listening to the commentary about storage on the new iPhones released today and we wanted to get you more storage right away.”

Storytelling in the Mobile Millisecond

2014-25-September-Next-Stop.jpg“Wrong number,” says a familiar voice.

Lost my wallet, found my desires.

Sounded much better in my head.

I should have brought a GPS.

What do these sentences have in common? They’re all six words long. And they all tell a story. With forums and Tumblrs devoted to it, and anthologies published each year, you’ve likely heard of the six word story phenomenon. It’s a deceptively simple exercise: tell a story in just six words or less. And it’s captured a huge following of writers and readers who love seeing just how much punch can be packed in one brief sentence.

How to Energize Your E-Commerce Site

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Does your e-commerce site still look like an electronic version of a mail-order catalog? If so, it’s time to take a big leap forward. It's 2014, after all.

“Consumers are looking for more than just a product online. They’re looking for something to support their lifestyle,” said Glenn Conradt, vice president of Global Product Marketing at CoreMedia, a web content management software provider. "It's no longer enough just to handle the transactional elements of the e-commerce relationship. It has to go beyond that and be experiential.”

This means adding features to those flat, featureless sites to give them new energy and life. Think videos, for instance, showing consumers how a product actually works, as well as providing creative ideas and tips.

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