By 2014 mobile web traffic is set to surpass desktop traffic. This change is having an impact on site managers and digital marketers everywhere. Responsive Design practices give you a way to quickly and respectfully address your mobile visitors -- delivering top notch mobile experiences — without radically changing your existing tooling and processes.
Responsive Design Fundamentals
Responsive design is a web business strategy that implicates organizational culture, process and tooling changes. It allows organizations to deliver consistent web experiences across a range of desktop and mobile devices without creating multiple sites for each device category.
The good news is that you can broadly leverage existing processes and assets, but refactor your operational processes and culture a bit to consider the smallest device first. Responsive strategy then says that you add more content and design elements as more screen real estate is available, but retain a faithful connection to the overall brand, campaign and task priorities.
Using this approach organizations can provide critical content and services across all types of devices, while maintaining consistent branding and familiar navigation.
The key benefits are: brand consistency, higher levels of mobile engagement and higher levels of mobile conversions, all with a reasonable investment cost.
Mobile Customer Experience Webinar (July 10th)
CMSWire and Siteworx are holding a mobile customer experience webinar on July 10th. The core focus will be discussing the fundamentals, strategy and costs/benefits of responsive design.
Discussion points include:
- What managers need to know about responsive design
- How to think about the potential ROI that can come from this approach
- How organizations can quickly and incrementally shift to a responsive strategy
If you need to deliver smarter mobile experiences, then sign-up for the webinar here.