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Mobile News & Analysis

Microsoft Boots Google and Facebook in Favor of Skype

Microsoft is pushing Google Chat and Facebook Chat out of Outlook.com. Not surprisingly, it is urging those that need a chat application in Outlook.com to look to its own option, Skype.

In a statement emailed to Outlook.com users this morning, Microsoft explained that it had made the decision because of Google’s decision to discontinue using the the chat protocol XMPP.

AirWatch by VMware Shakes Up Enterprise Mobility Management

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When VMware spent $1.54 billion to acquire Enterprise Mobility Management (EMM) startup AirWatch last year, it raised plenty of eyebrows.

Some saw it as an act of desperation: VMware didn’t have a strong mobile play at a time when personal computers were becoming less and less of an endpoint.

Others saw it as brilliant: AirWatch understood something that many of its competitors did not — namely that “your smart phone or tablet is your computer” and that companies would need to go beyond safeguarding email and file sharing to protecting application data in transit as well.

As with any acquisition, there was also the question of integration. Would Palo Alto, Calif.-based VMware wreck everything that worked about Atlanta, Ga.-based AirWatch?

That doesn’t seem to have happened, especially in the wake of today's release of AirWatch8.

Do Enterprises Need a Secure Texting App?

Texting apps like WhatsApp, SnapChat and Viber are all the rage in the consumer space. But what about texting apps for the enterprise?

With more companies embracing bring your own device (BYOD), it's logical to assume there's a need for a secure enterprise texting solution. As Shaun Smith, technology practice director at Xceed Group, noted, that BYOD has its benefits — as long as companies conduct due diligence and weigh those benefits against the possible risks.

Enter ArmorText, a Reston, Va.-based company that's developing a secure messaging client for the enterprise, targeted specifically at those in regulated markets. The company has already raised nearly $2 million in outside funding.

ArmorText is positioning itself as the answer to BYOD security concerns: It claims its products and services will make BYOD the rule in the workplace rather than the exception.

6 Reasons Hackers Love the Internet of Things

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Haven't jumped on the Internet of Things (IoT) because of security concerns? New research from HP Fortify shows there's reason for caution.

HP Fortify researchers reviewed ten IoT-connected home security systems and found all of them are vulnerable to account harvesting via the cloud connection or interface.

But that’s not all. They also found all systems could work with weak security passwords, all of them were lacking an account lock-out mechanism, 90 percent didn’t have a two-factor authentication option and 70 percent had problems with systems updates.

Is Your Business Capitalizing On This $1T E-Commerce Market?

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With a population of about 1.3 billion and an emerging middle class, China is the largest market in the world.

In the past few decades, it has emerged as a global economic powerhouse. In fact, its population may be the very reason why China alone will exceed $1 trillion in retail e-commerce sales in 2018. By comparison, global e-commerce sales in 2014 totaled about $1.3 trillion — and by 2018, United States retail e-commerce sales will only be around $500 billion.

Although Internet access in China is reported as widely censored and monitored by the state, 645 million people in China regularly access the Internet. The US has approximately 253 million users, India has 215.6 million and Brazil has 107.7 million, making China far and away also the largest e-commerce market in the world.

So what is your business doing about it?

Putting the Context in Mobile Content and E-Commerce

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Mobile is a lifestyle, not a channel. So the value of mobile devices emerges most strongly when you engage users in the context of their day-to-day activities. Developing an ongoing relationship with consumers means serving them when they have a specific need, as opposed to pushing content and offers out to them.

This requires a fundamental shift in marketer's mindsets. They know they have to understand user's needs and contexts in order to serve up appropriate content. The challenge lies in integrating content marketing into merchandizing and brand management functions.

Why Translation is Becoming Invisible

2015-05-February-Location.jpgIf you’ve ever tried to find a hotel in Paris without knowing French or searched for that famous restaurant in Beijing without Chinese skills, you know that navigating a foreign country can be an adventure -- to put it mildly. Tech companies from Microsoft to Google are helping remove difficulties by building increasingly sophisticated translation capabilities, such as real-time voice translation.

Average users can now employ their mobile devices to ease the transition between cultures, and they expect similar progress in your company’s website and app. How do you make your multilingual presence not cumbersome nor half-finished, but seamless and invisible?

Good Offers New Enterprise Mobility Management Suite

Sunnyvale, Calif.-based Good Technology, a mobile security solutions provider, has launched a new platform that it promises will simplify enterprise mobility management (EMM). Its newly launched Good Management Suite is a cross-platform solution that adds mobile application management, a secure browser and an enterprise-focused application store to its mobile device management (MDM) functionality.

According to Gartner, EMM suites consist of policy and configuration management tools and a management overlay for applications and content intended for mobile devices based on smartphone operating systems. They are an evolution from previous-generation MDM products that lacked application and content management.

Good Technology CMO Lynn Lucas told CMSWire the new platform is a response to market needs. Enterprises need more than a product to manage their mobile devices: They want a platform allows them to manage devices, mobilize content and enable the delivery of mobile applications.

Smaato Promises Mobile Publishers More Control, More Money

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Smaato, a company that offers advertising tools for mobile publishers and developers, just launched the Smaato Publisher Platform (SPX), an ad server for mobile publishers.

The San Francisco-based company claims it will help publishers and developers monetize their apps and maximize their mobile advertising fill rates and the effective cost per thousand impressions (eCPMs).

With more than a million apps on the market and new ones constantly arriving, the ad industry "needs a platform that thinks mobile first,” said Ajitpal Pannu, Chief Business Officer at Smaato. “This mindset requires that these content creators take better control of their monetization abilities."

Smaato operates a mobile real time bidding (RTB) ad exchange and Sell Side Platform across 80,000 mobile app developers and mobile publishers. It also globally connects more than ad networks and 240 demand-side platforms on the demand side.

SPX, built for the supply side, is a "first step towards building integrated mobile monetization platform,” he said.

Is Microsoft Investing in a Google Android Competitor?

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Anyone who still thinks that Android is truly open source, move along, there’s nothing here for you.

For those that believe Google has imposed too much control over it, then news that Microsoft may be investing in a small start-up called Cyanogen that is setting itself up as a competitor to Google will probably be welcome.

The Wall Street Journal reported this morning that Microsoft has plans to become a minority investor in Cyanogen, which is building an Android platform that is outside the control of Google and which it defines as open source.

Marketers Are Mastering Digital Advertising, Adobe Suggests

Adobe's fourth quarter 2014 Digital Advertising Report shows digital advertising is becoming increasingly efficient — and that smart advertisers understand the nuances of customer behaviors, including the top days of the week for search.

The report analyzed search and social media data and trends around Google, Yahoo/Bing and Facebook. It's based on more than 500 billion Google and Yahoo Bing ad impressions and some 400 billion Facebook post impressions gathered throughout 2014.

The key take-aways:

  • Google Shopping Ads grew dramatically over the holiday season as expected, outperforming text ads eight times over.
  • Digital advertising continues to become more efficient with click-through-rates (CTRs) growth outpacing cost-per-click (CPC) growth.
  • Certain days of the week are better than others for certain ads — for example, Sunday is best for mobile ads, Monday for desktop ads and Friday for Facebook ads.
  • Despite a change in Facebook's algorithm that forced businesses to buy more ads, retailers still turned to Facebook during the holiday season to drive sales.

4 Ways Marketers Can Move Mobile Advertising Forward

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On the heels of recent research centered around how companies are falling short with mobile marketing, comes a new report — this time with similarly disappointing findings around mobile advertising, in particular.

The AdExchanger Research report, titled Mobile’s Unmet Potential (available for purchase), finds that although marketers, technology providers and agencies surprisingly share the same vision for the future of mobile advertising, no such agreement exists regarding how to achieve that vision.

6 Best People Practices In ECM

Surprise, surprise. Nearly half of the companies that responded to research by nonprofit knowledge consultancy APQC report their organizations are poor content managers.

While firms are gravitating toward the slickest, newest technologies, nothing can replace a well-developed enterprise content management strategy (ECM), the research found.

Furthermore, less than 20 percent blamed technology. The problem, they concurred, lies with issues around change management, organizational structure and accountability, the report noted.

Will Microsoft HoloLens Change the Future of Virtual Reality?

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The concept of virtual reality (VR) has been fueling imaginations for decades — at least as far back as 1956 when an American filmmaker turned inventor named Morton Heilig began designing multisensory virtual experiences.

But even the most promising applications of VR to date have had limited commercial success — raising doubts about the real world potential for computer-simulated environments that replicate a presence in real or imagined worlds.

The 3 C's of Personalized Customer Service

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Customer service is a key differentiator for many companies. But as the number of communication channels and devices increases, so do the challenges of delivering personalized service across those channels.

A unified view of the customer is needed for omnichannel customer service -- something that can't be achieved with siloed systems and disconnected information. Channels can't merely coexist, but must inform one another to provide the needed context that makes each customer experience better and more personal. To succeed at customer engagement you must meet three fundamental requirements: being consistent, complete and contextual.

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