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Mobile News & Analysis

Mobile is the Essential Link in Customer Experience

2014-11-July-Tokyo-Subway.jpgThe 2010 customer expected you to provide her with an easy way to find what she was looking for -- prices, product features, reviews or account information.

The 2014 customer expects you to anticipate what she might want and present it to her, in context, perhaps even before she knows she wants it.

Smart phones have created this change. All of us are in the midst of a mobile mind shift. We have learned that whatever the question, the answer is on the phone. Does this product come in my size? What’s the name of that song? Did the US qualify for the second round of the World Cup?

Whatever the question, the answer is on the phone. We don’t want to look for the answer, we just expect it to be there.

Why Microsoft's Cortana is 14 for 14 Calling World Cup Matches

2014-11-July-Paul-the-Octopus-Hat.jpgUpdate: Germany defeated Argentina 1-0 in extra time to win the 2014 World Cup at Estadio do Maracana in Rio De Janeiro yesterday — boosting Cortana's record to 15 for 15.

Celebrity data scientist Nate Silver, take a seat. You too Google, machine learning gods.

Microsoft’s Cortana, the Siri equivalent on the Windows phone, has called every FIFA World Cup elimination round match correctly. That’s right, she’s 14 for 14.

On Wednesday she correctly predicted that Argentina would beat the Netherlands. In Tuesday’s game she said that Germany would beat Brazil. And as you keep going back through each game in the elimination round, you’ll see that she was right over and over again.

Forrester: How to Use Agile Marketing to Enhance CX

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The hardest part of shifting to a customer-centric corporate culture may be getting your employees to embrace it. But your strategies and technologies are useless unless they do, according to a Forrester Research analyst.

"It's not just delivering a customer experience. It's making and centering our business around a customer-first attitude and a customer-centric attitude," Anjali Yakkundi, who focuses on digital experience delivery and related topics for Forrester, said Wednesday during a CMSWire webinar.

The webinar, entitled "Agile Marketing: Creating a New Generation of Enterprise Digital Experiences," also included a case study of Zoetis by Nilo Paredes, global product and technology leader for Zoetis, and a review of customer requirements by Steven Plaat, marketing director for CrownPeak, which also sponsored the session.

Microsoft Offers Feds Secured Dynamics CRM #WPC14

It always happens this time of year. Microsoft, which spends most of the time locked tighter than a clam, suddenly opens up and starts giving out news bites like a leaky cauldron. It’s the prologue to the Worldwide Partner Conference and Microsoft can’t seem to stop giving.

Yesterday it announced a whole bunch of productivity and synching releases for the private sector. It also announced a bunch of public sector releases that nearly slipped under the radar, including the fact that as of the beginning of next year, Dynamics CRM Online will be available as a separate instance for US federal, state and local governments.

The new Dynamics CRM instances will also comply with the FedRAMP standard. The Federal Risk and Authorization Management Program (FedRAMP) is a government-wide program that provides a standardized approach to security assessment, authorization, and continuous monitoring for cloud products and services.

PC Market? Up Slightly, But Still Barely Breathing

Though it appears there will be some relief for the besieged PC market in Gartner’s second quarter predictions for 2014, the relief will be be only temporary.

Overall, the global devices market  will witness a revival in 2014, increasing by 4.2 percent over 2013.

The PC market, which falls under the devices umbrella, will contract 2. 9 percent — considerably less than last year's 9.2 percent .The driving force behind this trend, according to Annette Zimmerman of Gartner, is the ongoing development of the mobile market. However, the longterm direction of the PC market remains downward.

Showdown at the Mobile Enterprise Corral

2014-07-July-Cowboy-Graffiti.jpgWhy have so many mobile enterprise companies made financial announcements within the last few weeks? In the mobile device management (MDM) space, Good Technology has filed an S1 to go public and MobileIron successfully executed an IPO. In the File Sync and Share (FSS) space, Dropbox announced a $500M line of credit after having raised $325M in funding only months earlier, and Box just announced another $100M investment.

Why these companies … and why now?

5 Things Marketers Can Learn on the Fourth of July

2014-4-July-fireworks-in-Hobokan-NJ.jpgIndependence Day is an uniquely American holiday, replete with examples of exactly what happens when you give freedom to a rag-tag group of descendants of fanatics, misfits, debtors, dreamers and people relocated against their will.

There's Nathan's Hot Dog Eating Contest, held at the fast food restaurant's original location on New York City's Coney Island every year since about 1972. The world hot dog eating record is held by Joey Chestnut of San Jose, Calif., who ate 69 hot dogs and buns in 10 minutes — a feat that at best can be considered bewildering.

In a 'Troubled' WCM Sector, Analysts See 3 Innovators

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Fireworks may explode in the night sky as the US celebrates the Fourth of July weekend, but things are much quieter in the web content management market.

The frenetic pace of nine-figure WCM acquisitions of the past four years ended before Christmas, and the once-deep river of venture capital funding for fledgling players ran dry long ago.

Market shifts and technology trends -- the somewhat surprising strength of mobile, the stampede to Software-as-a-Service (SaaS), a growing infatuation with digital marketing -- were missed by many players, leaving the field "fragmented" and "troubled," according to fresh research by Matt Mullen and Alan Pelz-Sharpe at 451 Research.

Microsoft Tightens Email Security

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Edward Snowden has done more for electronic security than anyone else. Singlehandedly, he has forced some of the biggest IT vendors to take a close look at data, data transfer, and how it is stored.

This follows the revelation that security agencies across the world were systematically scanning emails.

In response, Google has made much of its email encryption practices and its efforts to secure the contents of the email itself.

Last night, Microsoft, in turn announced that it has upgraded its encryption standards across all its networks.

Will OTT Messaging Apps Bring a Marketer's Gold Rush?

2014-01-July-California-Miners.jpgOTT (Over The Top) mobile messaging apps have recently garnered significant attention thanks to Facebook's acquisition of WhatsApp for $19B back in February. But what everybody is really dying to know is exactly how these app companies make money -- what are the revenue streams?

While all offer free or nearly free messaging (and potentially calling) for consumers, at the end of the day someone needs to pay the bill. There are a lot of companies vying to prove that they have an answer to the revenue conundrum, but Salesforce’s recent partnership with LINE has, in my opinion, the most interesting potential. Through this deal, marketers will have a way to directly connect with customers. This is a massive step toward the one to one communication holy grail that is custom tailored to fit consumers’ interests and preferences.

Oracle Mobile Suite Update Makes Company A 'Serious Player'

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Oracle officials claim enhancements to the company's Mobile Suite can account for a "skills shortage" among developers in mobile.

Announced today,updates include the new Oracle Mobile Application Framework and an updated version of Oracle Service Bus that is optimized for mobile integration. Company officials said the enhancements offer improved development speed, application security and user identity access and governance and mobile optimized integration across development layers.

Shay Shmeltzer, Oracle director of product management, told CMSWire many organizations don't have "mobile developers" but rather just "developers." They face, he said, a "skill shortage" among developers in the mobile space. The capabilities in Oracle's mobile platform, however, eliminates the need to add developers or teach new development skills, he added.

Digital Ad Alliance Boss: We Can Police Ourselves

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The biggest challenge in mobile marketing may not be what the technology can do, but how the benefits of data-driven ads affect the privacy of the consumers they target.

Much has been said about the "creepy" factor of compiling information about your kids, location, financing and health. At the same time, studies show 70 percent of consumers prefer to see ads that align with their personal interest. 

Lou Mastria, executive director of the Digital Advertising Alliance, has been at the eye of the privacy hurricane for years while working in public affairs, government and the ad industry. He also holds a masters degree in public policy. In his current role, he reflects his industry-backed group's push for self-regulation of advertising practices. He's had plenty of success.

The Enterprise Mobility Showdown

To achieve competitive advantage, large organizations today are developing mobile applications that meet three key objectives: 1) enable new mobile business processes for employees, 2) meet the growing mobile demands of customers, and 3) unlock new revenue potential within their business and with partners.

To accomplish this, organizations often need to integrate mobile apps with enterprise systems and data — collectively referred to as the backend.

Organizations that do not integrate mobile apps securely and effectively with their existing backend infrastructure will face competitors whose employees are more productive, whose customers are more satisfied and whose ecosystem fuels new business opportunities.

Magnolia v5.3 Integrates Enterprise Data

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Magnolia certainly spent a lot of time developing its mobile capabilities with the release of v.5 last year, and today’s release of v.5.3 only furthers those developments.

The new update focuses on developing personalized customer experiences, providing enhanced collaboration capabilities for content publishers and integration with enterprise data sources.

Again, like the v.5 release, the new functionality in v.5.3 comes through a number of task focused apps including new content personalization and tag management apps. It also opens up the Magnolia App Framework to simplify the integration of third party software.

Tradeoff Between Control and Simplicity

At the crux of many management decisions today is the tradeoff between control and simplicity.

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