Online Advertising News & Articles

First it was Apple iAds, then Promoted Tweets. Soon, it will be Facebook mobile ads. Whether this was part of the plan all along or due to a sudden need to monetize its growing mobile base in light of its recent IPO, Facebook ads are rumored to start showing sometime next month. Like anything Facebook does, speculation about what mobile ads means for users, stakeholders and prospective investors abound.

Eat your heart out, Twitter and Facebook. It seems that brands engaging their audience online might achieve better conversion rates through internet marketing and word-of-mouth efforts than social networks.

If you "like" a page on Facebook, you might also be opening the door to give advertisers access to your Facebook friends. Advertisers can now pay to feature stories you like so that your friends will see them, but users still have some level of control over what gets shared.

When I say television, you say social media! Television! Social Media! It may seem odd, but according to NM Incite, a Nielsen/McKinsey company, television viewers are leveraging social media as a platform to talk about and engage with TV content.

Recently, we’ve seen a number of digital marketing intelligence vendors target audiences intentionally based on their behaviors. First Nielsen, then Bizo, now eXelate.

Recently we talked about Nielsen’s new Online Campaign Ratings, slated to launch next week. Having secured exclusive access to Facebook’s user data, Nielsen’s news was bound to fire up the competition. As if on cue, Bizo and comScore have teamed to launch an index that aims to provide “unprecedented insight” into business audiences.

Soon you will be able to measure online display advertising using Facebook data and TV-style reporting. Nielsen, who knows a thing or two about ratings, is getting ready to release Nielsen Online Campaign Ratings, which is just finishing up a six-month trial.

In an investigation that could hypothetically break up the search behemoth, the Federal Trade Commission, as well as a number of states and the European Union, are examining Google for anti-competitive practices. But is rival Microsoft behind some of the actions?

When you think about the different industries your company targets with its advertising, do you know for sure who is more likely to take action? Thanks to a new report by Bizo, we all know. As it turns outs, those working in the legal, retail and software industries are most likely to do what an online ad asks them to do.

We earlier reported that Google (news, site) has set aside US$ 500 million from its 1Q 2011 earnings for a possible settlement with the Department of Justice for a yet-undisclosed issue. Sources indicate that this is likely due to Google's running of ads from illegal pharmacies.

What does a former attorney and Blackjack Tournament winner have in common with some of the most prestigious media outlets? According to Sheldon Goldberg, targeted online advertising. And that’s why he’s suing them.

We’ve been following the Federal Trade Commission’s Do Not Track initiative and its progress in Congress. While its outcome is still not known and marketers and customers are still fighting it out over the privacy of their information, online businesses are scrambling to respond.

The latest Adobe acquisition of Demdex will be included in Adobe Online Marketing Suite, powered by Omniture, with focus on customer experience management, online audience optimization and ad spending.

Will 2011 be the year that online advertising becomes more transparent? Thanks to a few key initiatives, consumers can expect to have better control over how their data is used online.

As we near the end of 2010, we begin to examine the year in review. From mobile applications to enterprise technologies, there’s a report for everyone. Today we examine the state of online advertising as it relates to new updates and releases by key players in the industry.