Online Advertising News & Articles

It’s no secret that Mediaspectrum (news, site) helps web publishers manage editorial content and streamline workflows. But now they’re helping publishers make better, more well informed decisions about advertising sales.

For some time now, web publishers have been concerned about advertising. Yet, finding new sources from which to advertise and engage consumers often leaves them paralyzed. Atex (news, site) is here to help.

Just when you thought 2010 predictions were finished, Gartner (news, site) comes out with more. This time it’s the top five customer relationship management (CRM) predictions that have produced some surprising insights, not least that while Facebook will be the top social network globally, in places like Russia, Japan, India and China it won’t. And the problem is language.

Microsoft  (news, site) and Yahoo! (news, site) have been given the final approval by the EU to go ahead with a partnership that was agreed to last July. That partnership will see Yahoo’s search results being powered by Microsoft Bing for a cut of the ad revenues.

The deal has also been agreed to by US regulators without any conditions seeing the two take control of 30% of the search market -- the other 70% of which is controlled by Google.

A joint statement by the companies said: "While Microsoft will provide the underlying platform, both companies will continue to create different, compelling and evolving experiences, competing for audience, engagement and clicks."

By combining the two, Yahoo! will take over the search advertising work of Microsoft saving them the cost of running huge spidering centers, while Bing will provide all the links for every Yahoo search.

Like all such deals at the moment, the original agreement announced last summer is designed to cut costs for both companies and increase revenue share, which should see some improvement as the combined networks should be considerably more attractive to advertisers than they would be operating on their own.

Microsoft and Yahoo will begin the transition of algorithmic search and have set a goal of completing that effort in at least the United States by the end of 2010.

The companies also said they hope to make significant progress transitioning U.S. advertisers and publishers prior to the 2010 holiday season, but may wait until 2011 if they determine that the transition will be more effective after the holiday season.

All global customers and partners are expected to be transitioned by early 2012.
 

Recent reports about a plan to tax online advertising revenues for those in France have garnered attention.

Web publishing in 2010 is proving to be as exciting as 2009. And this year, publishers are wasting little time. Redesigns, funding and trends for what’s to come in the next millennial decade are all making headlines.

Advertisers are always looking for a better way to target business buyers and now they can thank Demandbase. The goal is to give publishers a new tool with which they can promote their businesses while helping advertisers improve the quality and relevancy of their web site traffic from their online advertisements.

Lots of social media sites depend on online advertising for most of the revenue generated. Yet, there are many ways to go about integrating ads and targeting them towards specific web users.

Behavioral targeting, a method of compiling data about which sites people visit, what topics they search for and a number of other Web activities to better understand what types of ads might prompt them to make purchases, is relatively common and employed by various publishers and digital enterprises. This approach is now being called into question by consumer groups.

It's no secret that social media should be a major part of any organization's marketing strategy. The question is, how do you take advantage of this channel in a way that has a direct impact on your business? Microsoft's latest proof of concept, the LookingGlass, is designed to do just that.

This week we bring you web vs print. The match of the new millenium.

I'm not sure emulating the stock exchange the best idea these days, but if anyone can pull it off, it's Google.

At the end of last week, Google fearlessly launched what some are calling a "potent weapon" in the battle over display ads.

Doubleclick Advertising Exchange lets websites offer space that ad agencies and online brokers can bid for in an automated auction system. The idea is that advertisers can get a wider choice of ad space and the ability to target ads more precisely to the most likely prospects, while publishers hope to net higher rates.

5to1.com was created to bring balance back to the marketplace by giving publishers equal control in the ad placement process. So it's appropriate that this week they've announced a new innovative advertising platform.

Unveiled at TechCrunch50 in San Francisco, attendees got to see what has been boasted as the "only self-service ad publishing platform" to automate ad placement. In other words, it allows publishers and content managers to program relevant ad placements to the appropriate context, at the appropriate time and for the right audience.

Back in June, Mediaspectrum (news, site) launched its online publishing 2.0 platform, aiming to help web publishers manage editorial content and streamline workflows. Starting today, Mediaspectrum puts its media platform in the cloud.

The Cloud Computing Platform promises to integrate both advertising and editorial content management. As a result, web publishers can change the way future media companies compete and operate.

What are you doing reading the Web Publishing Roll Up? You should be out there hoarding free news from the Wall Street Journal or New York Times. They are just giving the stuff away -- but not for long! So hurry and get it while you can.

Rupert Murdoch has been talking again and this time he's saying that come 2010 his newspapers will be charging fees for reading the paper online. It's a move to save his empire from more financial losses and an effort to take back the newspaper from the endangered species list. He's in "to win" but he doesn't say at what cost. So go, go, go. Get all the news while you still can.

This week, the web publishing roll up is letting our content hang out. Consider us the bizarro version of Associated Press, who, last we checked, was busy policing the Web and developing "a system to track content distributed online to determine if it is being legally used.” Apparently that didn't work out to well because now the AP has set out to create a news registry to protect their online content from copyright violations.