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Oracle News & Analysis

Smaller Firms Nip at the Big Dogs in Gartner's Portal MQ

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Gartner cited six trends in its Magic Quadrant for Horizontal Portals, including a convergence of portal and Web Content Management (Web CMS) needs across enterprises. In addition, long-time traditional, portal vendors and their bloated, unwieldy architectures are losing ground to smaller, lighter portal vendors.

As evidence of both trends, just look at the companies who made it into this year's MQ: Ektron, Jahia, Sitecore, Squiz and WordPress.

6 Trends Dominate the Portal Space, Gartner Claims

In recent weeks we have spent a lot of time talking about data search and discovery. While there are many ways of finding content, access through portals is still one of the major pathways. This week, Gartner has published what it believes are the top horizontal portal vendors in a market that is changing rapidly.

While there are many trends in play, one of the most notable, Gartner noted, is convergence of Web Content Management (WCM) demands through lean portals that are also incorporating social technologies in the enterprise.

Do You Have to be 'Modern' to be a Great Marketer?

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Do things that are current. You'll win if you do.

A Forrester Research study commissioned by Oracle finds that organizations embracing a modern marketing strategy make more money, are seen as industry leaders and create better workplace environments.

According to the responses from 492 marketing decision-makers in the United States, United Kingdom, Germany and France, companies using "non-modern" marketing strategies are at a loss.

Discussion Point: Who'll Win the Digital Marketing Arms Race?

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Sitecore CEO Michael Seifert caught our attention last month when he claimed the "arms race" among 1,000-plus digital marketing vendors is hurting the industry.

"Frankly, I think it's getting absurd," he told the crowd at his company's annual symposium in Las Vegas. "Marketing technology is starting to fail the marketer."

His argument was that the smaller players only operate on the channel they serve. Seifert believes Sitecore's comprehensive approach puts it among the marketing cloud superpowers -- like Oracle and Adobe -- that will thrive while smaller players fade away.

Will SAP HANA + Birst Blow Salesforce and Oracle Analytics Away?

2014-09-October-jet-Pack.jpgSalesforce boss Mark Benioff better have a pretty remarkable rabbit in his hat next week when he makes a much anticipated announcement about how his company will deliver big data analytics in the cloud. If not, Birst and SAP have just partnered to steal his thunder.

What CX Experts Learned This Week #OOW14

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After 300 sessions revolving around the customer experience at Oracle OpenWorld, a panel of senior practitioners today tried to summarize what they learned about social media, marketing and sales.

There were funny moments during the conference, such as when Oracle's social team learned that #OOW is the hashtag for out-of-wedlock -- not to be confused with #OOW14, the show's official handle.

But there were also serious discoveries, such as how quickly companies are shifting to customer-centric thinking and why B2C companies are adopting B2B tactics.

How Many Layers in Oracle's Cloud? #OOW14

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SAN FRANCISCO -- The tech pundits here are happy to focus on the soap opera of management shifts including new roles for Oracle founder and chairman — former CEO and current CTO — Larry Ellison and Oracle co-CEOs Mark Hurd and Safra Catz.

But the real story at Oracle OpenWorld here this week is much deeper. Beneath the surface, Oracle has orchestrated a broad and complicated integration of dozens of cloud, web and customer experience technologies.

Ellison Does His Own Demos, Loves His New Job #OOW14

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It was classic Larry Ellison on stage, part brilliant computer scientist, part hammy comedian, always entertaining.

Oracle OpenWorld, his company's mammoth annual convention that virtually shuts down the heart of San Francisco's SoMa district, will continue through tomorrow.

But Ellison's keynote presentation yesterday pretty much solidified the intended message for the capacity crowd: Oracle, which trailed its rivals to the cloud, now wants to be king of the cumulous.

Oracle Seeds BlueKai into its Cloud #OOW14

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Oracle's multibillion-dollar buying spree of marketing technology companies bore new fruit today as it announced the integration of its BlueKai data management platform with Eloqua's marketing automation tools.

The move allows the use of anonymized data from Eloqua with the analytical tools in BlueKai. That, in turn, allows marketers using the Oracle Marketing Cloud to identify additional characteristics about the people who respond to particular campaigns. 

Oracle has Finally Figured Out the Cloud #OOW14

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It was just six years ago that Larry Ellison famously dissed cloud computing at an analyst conference. But this year's Oracle Open World is all about the cloud and Oracle today made sure all 60,000 attendees knew it.

Ellison himself, now executive chairman and CTO of the Redwood Shores, Calif.-based company, said last night Oracle reached an "inflection point" in the cloud during 2014. Never mind that others reached that point years ago.

With characteristic bravado, he still mocked competitors and proclaimed Oracle as the only company that now offers platforms, software and infrastructure as services. 

Is Box Too Distracted to Care About Deal with Oracle?

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You’d think that Aaron Levie would find it significant that Oracle has announced the integration of its Marketing Cloud with Box. But we haven’t heard a peep about it from Levie or anyone else at his Los Altos, Calif.-based Enterprise File Sync and Share (EFSS) start-up.

Box didn’t put out a press release about the “expanded” relationship, which it did in the past with other big deals like Samsung and AT&T.

Box responded to our request for comment late today by stressing how excited everyone was about the deal, despite the notable lack of publicity about it.

The company’s communications team added that Niall Wall, senior vice president of business development at Box, had included a supporting quote in Oracle’s press release — which noted that he, too, was "excited to extend our partnership with Oracle.”

Can Akumina Make SharePoint a Web CMS Contender?

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In the age of digital experience, not all companies are rushing into relationships with superpower providers like Adobe, Sitecore and Oracle.

Most, however, already have SharePoint, and many of those are trying to figure out how to extend its use to public-facing websites.

Enter Akumina, a three-year-old company whose founders have extensive experience in building and deploying such websites. It's led by CEO Ed Rogers and COO Steve Sherkanowski, who worked for years managing technical, operations and marketing activities at Ektron.

The Nashua, N.H.-based company recently introduced InterChange, a suite of role-based authoring and site management tools designed to give marketing teams control over SharePoint sites.

Gimme a Break, Larry Ellison's Still Running Oracle

2014-19-September-Larry-Ellison.jpgLarry Ellison got just what he wanted. Instead of everyone criticizing his leadership when Oracle reported that it had missed both its sales and profit estimates yesterday, they’re talking about his heralded career and how he just ceded his CEO position to become the company’s CTO.

Not only is he being called a visionary and one of Technology’s foremost luminaries, but a CEO who has planned well for his succession.

All of this is true, of course, but so is something else.

The only thing that actually has changed at Oracle is a few job titles.

Want proof?

Larry Ellison (Finally) Steps Aside as Oracle's CEO

2014-18-September-Ellison.jpgIt seems that Larry Ellison -- the only CEO in Oracle's history -- would like to devote more of his time to the creative side of things now that he's a septuagenarian.

He's giving up the chief executive title, and it will take two execs to replace him.

Oracle said today that its directors appointed him to the position of chief technology officer as well as executive chairman of the board. The company's software and hardware engineering functions will continue to report to Ellison, who founded the business software behemoth in 1977.

Oracle Digs into DAM with Acquisition of Front Porch Digital

Oracle is deepening its DAM pockets.

The IT and customer experience software giant this week announced it will acquire a content storage management solutions provider of large-scale media assets.

Oracle officials promised that the Lafayette, Colo.-based digital asset management provider, Front Porch Digital, will provide big data technologies that help enterprises handle "complex volumes of digital media content."

“Organizations need a modern, integrated content storage management solution to manage and monetize their valuable rich media assets,” John Fowler, executive vice president of Oracle Systems, said in a statement. “We will continue to build on Front Porch Digital’s success and unique capabilities, which complement Oracle’s existing high performance and scalable engineered storage solutions.”

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