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Oracle News & Analysis

3 Tech Giants Lead a Bloated CRM Market, Forrester Claims

The customer relationship management (CRM) market is bloated, Forrester reports — surprising no one. And this big, bulky market is led by three tech giants: Salesforce, SAP CRM and Oracle Siebel, with two more, Microsoft and Pegasystems, snapping at their heels.

The one thing that stands out in Forrester's recently published Wave for CRM Suites for Large Organizations in the first quarter of 2015 is that nothing much is new: we've seen most of these trends in the space before.

Oracle: Our Real World Data Cloud Can Help You Simulate Audiences

Oracle’s recent launch of its Data Cloud service for customer data is not just another acquisition, renamed and relaunched with Oracle’s red banner. It’s not just one more step toward parity with Salesforce — the company founded by the Oracle CEO’s former protégé.

It's an acknowledgement from one of the companies that established data as a business that deep behavioral analysis of customer behavior is not only common — but a commodity in itself.

Think Digital Marketing Technology: Think ... Microsoft?

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When the topic of conversation turns to digital marketing technology, would you expect Microsoft to come up as a leading vendor?

The latest survey by ChangeWave Research, a service of 451 Research, gives some insight into this, as well as other interesting business software spending tidbits – and some of the data might surprise you.

For starters, 28 percent of the 1,044 software buyers surveyed identified Microsoft as a digital marketing technology vendor they currently use or plan to use in the next six months – a finding unchanged from the previous survey taken last July.

Matt Mullen, senior analyst for social business at 451 Research, told us why.

Oracle Social Cloud Now Offers Instagram, Weibo Support

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Keeping track of social media conversations around brands is a moving target.

And it gets even more challenging as people extend their online presence to different platforms.

But Oracle claims more help is on the way. The Redwood City, Calif.-based company announced today that it's beefing up its Social Cloud with support for two more platforms: Instagram and Weibo.

Oracle Social Cloud’s Social Relationship Management platform will track engagement and analytics for Instagram. It provides the same support for Weibo, along with publishing capabilities.

How Salesforce Builds Its Ecosystem, 1 Company at a Time

John Somorjai was the corporate counsel at Oracle 18 years ago when an opening popped up in the corporate development group. He's never looked back.

Starting as a manager, he found he had a knack for spotting good companies and cutting deals. Within 18 months, he was named the group's senior director.

For the past decade, he's been at Salesforce.com, where he's now executive vice president for corporate development and Salesforce Ventures, the company's investment arm. Salesforce Ventures has invested in more than 100 enterprise cloud companies since its inception in 2009, including Box, DocuSign, Dropbox, Evernote, Gainsight, Apttus, HubSpot and recently, SteelBrick.

"We have a great advantage of being on the corporate side. You really understand the trends of the independent software vendors (ISVs) and system integrator (SI) partners who are building an ecosystem," Somorjai told CMSWire yesterday.

We asked him to share some of the strategy about the company's investments and to peek into the future of the marketing technology vendors out there today. 

HP and Oracle: 2 Big Fish Play Nice Together

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Sometimes the big boys play nice with one another, like Adobe and SAP.

This week, HP and Oracle are playing nice -- or at least their technologies are.

This is the tech world, after all, and vendors realize their customers use other vendors here and there.

HP is trying to capitalize on this with its new pre-engineered solution designed to help enterprises move their Oracle application workloads in the cloud.

It continues a tech relationship that began with Oracle in the 1980s.

"This capability can benefit most Oracle clients that are currently running E-Business Suite, PeopleSoft or Siebel, so the base of clients that can benefit from this pre-packaged solution by HP is very large," said Robert Hildenbrand, vice president of worldwide Oracle Applications Services for HP Enterprise Services.

Modern Customer Service: Are You There Yet?

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Although most executives think they’re doing a good job in delivering the best service to their customers, there is plenty of room for improvement.

A new Forbes Insight study reveals many executives are missing the mark on just how valuable customer service can be for strategic initiatives such as brand differentiation, competitive positioning, new customer acquisition, improving their product offerings and even employee satisfaction.

In fact, only 38 percent of those surveyed named customer service as an organization-wide strategic goal.

Sponsored by Oracle, the report, Modern Customer Service: Are You Outpacing Your Executive Peers? (registration required), includes 38 pages of insight from 415 executives about the focus of their customer service organizations, their use of knowledge management tools and channels, and their customer service challenges.

Why Oracle Thinks It's a Lead Horse in Digital Marketing

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A year ago, Gartner Research Director for Marketing Leaders, Julie Hopkins told us Oracle's $1.5 billion acquisition of Responsys makes it a "lead horse in the race."

She discussed digital marketing industry market share between big marketing cloud players like Oracle, Adobe, Salesforce and IBM, which combined have acquired about $11 billion worth of marketing technology in the past two years

Who's winning the race now? We probably won't have the answer until closer to the end of 2015 or beyond on that. But if 2014 was the year of acquisition, 2015 will be the year of putting those acquisitions into action. 

Just as IBM told us last week about its Silverpop acquisition action items, Oracle Corporation promises innovation out of the Responsys deal that will make it the lead horse, but offered few details of what the innovation will look like.

Oracle and Responsys have been working on some major integrations in the little over a year that's passed since the acquisition, and "we'll see the results of those in 2015," Steve Krause, group vice president of product management for the Oracle Marketing Cloud, told CMSWire. "We're not ready to make an announcement on any particular one but there will be multiple coming."

Is Your Business Capitalizing On This $1T E-Commerce Market?

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With a population of about 1.3 billion and an emerging middle class, China is the largest market in the world.

In the past few decades, it has emerged as a global economic powerhouse. In fact, its population may be the very reason why China alone will exceed $1 trillion in retail e-commerce sales in 2018. By comparison, global e-commerce sales in 2014 totaled about $1.3 trillion — and by 2018, United States retail e-commerce sales will only be around $500 billion.

Although Internet access in China is reported as widely censored and monitored by the state, 645 million people in China regularly access the Internet. The US has approximately 253 million users, India has 215.6 million and Brazil has 107.7 million, making China far and away also the largest e-commerce market in the world.

So what is your business doing about it?

Open Source Jahia Raises $22.5M to Grow Enterprise Clients

Jahia is getting a $22.5 million cash infusion from Invus, a New York City-based investment firm, the Geneva, Switzerland-based open source content management system (CMS) vendor announced today.

The funds will help CEO Elie Auvray grow Jahia's customer base, especially in the enterprise space. Auvray told CMSWire the company plans to further develop its user experience platform to improve integration with third-party platforms — an apparent sign of more more technology partnerships to come.

Did SAP Just Change the Game for Enterprise IT?

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Let’s face it. Most of the line of business applications that managers use to run today’s enterprises are pretty clunky.

Kind of like your grandfather’s rusted out, gas-guzzling Cadillac that was his pride and joy more than 20 years ago. Sure, it will still get you from here to there as it putters along, but try to get somewhere quick, to drive in the snow, on ice or off-road, and forget about it.

It can’t compete with today’s automobiles that automatically adjust for weather conditions and the terrain, help you hug curves like a racecar driver, and warn you before you back into something.

It’s prime time for something to change where line of business applications are concerned. And that’s precisely the vision that SAP unveiled for the world of business yesterday before a crowd at the New York Stock Exchange.

“It’s maybe the biggest innovation in enterprise IT in history, not only for SAP, but for the industry,” said Steve Lucas, president of SAP global solutions, during an interview following the presentation. “We’re ushering in a new wave of productivity unlike anything the world has seen before.”

Salesforce Arms Apttus with $41M

When it comes to venture investments, Salesforce backs its allies. Case in point: The San Francisco-based cloud software company today led a $41 million investment round for Apttus, which makes Quote-to-Cash software on the Salesforce1 platform.

The latest investment followed first-round funding of $37 million in September 2013 that Salesforce led. K1 Capital and Iconiq Capital also invested in both rounds.

News Bites: Celum, Xerox, Google, Oracle, More

The latest in processing, collaborating, sharing, restoring, understanding, integrating, expanding and joining from the Spinach Capital, the West's Most Western Town, Oyster Town, The Land of Milk and Honey, the Birthplace of Aviation, Powder City and the City in a Garden.

Retail Leads in Customer-Focused 'Modern' Marketing

Retail is leading the way when it comes to more customer-focused modern marketing practices, according to a Forrester Consulting study commissioned by Oracle.

Andrea Ward, vice president of marketing, Oracle Marketing Cloud, said the retail industry has a long tradition of being customer-centric. "By embracing new data technologies and taking an integrated marketing approach, retailers are able to create a digital dialogue with their customers and deliver the right messages at the right time," she noted.

Forrester surveyed 523 marketing decision-makers across a range of industries in the United States, United Kingdom, Germany, France and Australia to evaluate marketing’s maturity in targeting, engagement, conversion, analysis and technology.

The first part of the study, released last October, found that organizations embracing a modern marketing strategy make more money, are seen as industry leaders and create better workplace environments.

Further analysis of the data, released this month, found modern marketing adoption rates vary from industry to industry, with some industries embracing marketing technologies and associated best practices faster than others.

Put the Tech Back into Tech Shows

CMSWire Op-Ed

It was sometime after Neil Young, Ariana Huffington and Al Gore had finished their bits on the Dreamforce stage. The speaker now was Eckhart Tolle, the most spiritually influential person in the world. But I wasn't feeling it.

I surfaced from the windowless basement of the Moscone Convention Center and found a cool gray October morning had turned into a warm, sunny afternoon. Hundreds of conference attendees lounged around an artificial-turf park on top of San Francisco's Howard Street. I watched two techies play ping-pong as Tolle's voice boomed from a nearby jumbotron.

That's when it hit me: In the world of big tech shows, the "show" now overshadows the "tech."

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