Content Management Matters ™

As we previously covered, wiki provider Socialtext, is expanding their offerings with two additions to their service, "Socialtext Dashboard" and Socialtext People".

CMSWire had the opportunity to discuss these two recent additions with Chairman and President of Socialtext, Ross Mayfield.

Spend a little bit of time listening to what your customers actually need and you might get some really good, saleable ideas for new features and services offerings for your product. At least that's what Socialtext did, announcing the newest version of their business social software along with four new service solutions.

As if the Web 2.0 bandwagon wasn't full enough with media outlets expressing interest in blogs, wikis and other sources of user-generated content, Time, Inc. has announced they will add social networking to some of its weekly magazine sites by the end of this year, or early 2008.

Don't get me wrong - it's not that the bandwagon is bad; it's great that so many companies are finally understanding the impact of Web 2.0 and are engaging their users. But many of these decisions, however long overdue, seem to lack coherent strategies.