Personalization News & Articles

Hippo is slated to release the next version of its open source content management system next week. We had a sneak preview and we're going to share what we saw with you. Note: it's all about what the audience needs.

It’s no secret that in the past year, the words “customer experience” and “customer engagement” have become more prominent. As companies become better acquainted with their customers, their goals and expectations, the better they can tailor the way they deliver information, develop products and otherwise engage with their users.

Why should you have to build two separate versions of your website to satisfy mobile users?

 Personyze (news, site) aims to make content management a bit more personal with its recent Joomla and WordPress integration. 

After three years, our old friend Jakob Nielsen (news, site) returns to the topic of intranet portals and shares that the latest implementations focus on stability rather than innovation.

Personyze (news, site) upped its website personalization and analytics game this week with the integration of Rapleaf's public information and personal interests aggregator. 

The Internet promises to provide us with different perspectives, points of view and opinions, but we continue to form connections with others whose views are similar to our own. Creating a safe environment of friends and followers, whether online or off, is great for support, but if it’s feedback and constructive criticism you’re after, Eli Pariser -- former executive director and current board member of MoveOn.org and author of the new book, The Filter Bubble -- says to expand your circle.

Welcome to our final week of the Web Engagement focus! This time around our gracious experts discussed everything from simplifying mobile experiences to best practices in Web projects. 

This week in Web Engagement, our gracious experts talked about best practices as well as whether or not the social media world is saving room for the website. 

Welcome to a new month! This time around our focus is Web Engagement. Read on for expert advice on how employee engagement alters collaboration, and why attracting the accidental visitor is bad news for your website. 

Our April editorial focus is on web engagement management (WEM). And one discussion we often have is whether organizations really understand what WEM is about.

The challenge is that people perceive WEM practices differently at different stages in their respective execution maturity. We want to know, where you are today:

Our poll runs until April 18th, at which time we'll share the results with you. But vote early, as your input will help shape our editorial this month.

For those beginners looking for some great background material, check out these articles:

• What is Web Engagement Management (WEM)?
• The 5 Pillars of Web Engagement Management

There is a fundamental and deeply frustrating divide between the knowledge and skills necessary to support personalization and database marketing and deep knowledge about the digital channel where customers increasingly live.

I think we can stop worrying about EPiServer for a little while.

Yesterday’s 60-minute “Future of Marketing 2: Technology Driven Personalization” virtual conference featured 60 speakers providing opinions and insights on personalization and marketing in 60-second increments. The webcast was a delicious information feast that seemed personalized for our own limited attention span.

Five years ago, sixty minutes was a rushed conference call, now it’s an entire conference. Everything on the Internet seems to move a little faster; entire news stories are spawned from instant exchanges of 140 characters.  On March 29th, The Future of Marketing: Technology Driven Personalization virtual conference fully embraces the Internet attention span with a 60 minute conference, featuring 60 speakers, offering 60 seconds of insight on how technology and personalization are evolving marketing.