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Personalization News & Articles
By David Roe
| Wednesday May 22, 2013
Ever since SDL bought Fredhopper in January 2010 it has been developing the technology to optimize the online shopping experience offered by retailers. Today with the release of v7.5, it has tweaked the Fredhopper technology again to offer retailers the ability to adapt an entire product catalog to target specific shoppers.
By Anthony Myers
| Wednesday May 15, 2013
Marketing automation vendor Silverpop has announced a real time campaign buider called Universal Behaviors at the Amplify 2013 conference this week.
By Anthony Myers
| Wednesday May 8, 2013

Businesses personalize websites according to on site behavior more than any other factor.
Only 13% of companies have added personalization to their mobile experiences, an Econsultancy report has found, and another 33% aren't even planning on adding it in the next 12 months.
By Virginia Backaitis
| Wednesday Mar 27, 2013
Naveen Jain wants your data. All of it. And he’s already got a big chunk of it.
By Marisa Peacock
| Wednesday Mar 20, 2013
Brand loyalty is certainly an important element of your marketing strategy, but new research shows that it’s trumped by experience. inContact, a provider of cloud contact center software and contact center agent optimization tools, has released findings of a recent Harris Interactive Survey that examined the current state of customer service and the changing preferences of consumers.
By Barry Levine
| Wednesday Mar 20, 2013
Ever feel that online customer support has all the impersonality of a bot? Customer support provider Freshdesk wants to counter that feeling. This week, the company is introducing customization capabilities to its platform so that businesses can personalize their support.
By Barry Levine
| Thursday Mar 14, 2013
What makes customers tick? IBM announced the launch of the new Customer Experience Lab, to help businesses research and develop innovations that get to the heart of this question.
By Mark Simpson
| Monday Jan 28, 2013
So your brand is selling online and on mobile -- after all, who isn't? -- and it’s been working... but you know it could be better. Or perhaps it’s not doing so well at all, and you need to figure out where the problem lies. How do you go about doing that?
By Dan Berthiaume
| Tuesday Jan 15, 2013
Despite an industry emphasis on delivering a broad “customer experience,” personalization and the use of emerging sales channels like social, providing good customer service is still the most important driver of retail success. This is the main finding of Oracle's new survey -- The Evolution of Experience Retailing.
By Dan Berthiaume
| Wednesday Dec 12, 2012
Russian search engine provider Yandex is now offering its users search personalization as part of a new search platform Kaliningrad.
By Mark Simpson
| Monday Dec 10, 2012
2012 was a great year for e-commerce, for both consumers and marketers alike. And from the looks of it, 2013 is shaping up to be even better.
By Dan Berthiaume
| Wednesday Nov 21, 2012
At its core, politics is essentially marketing. Candidates deliver competing messages that combine their political philosophies, personal qualities and professional and governmental experience into a brand that must persuade consumers to perform a transaction at the voting booth.
By Barb Mosher Zinck
| Thursday Oct 18, 2012
Telerik kicks its web experience management plans in to high gear with the release of new content personalization capabilities and multi-site management for Sitefinity Web CMS.
By Barry Levine
| Friday Sep 21, 2012
Behavioral merchandising. That’s a new dimension now available for EPiServer Commerce, thanks to an integration between that company’s platform and Apptus’ technology.
By Marisa Peacock
| Tuesday Sep 18, 2012
Looking for a way to integrate the functionality of real-time customer analytics into your Salesforce.com account? Look no further than Demandbase. Today, the targeting platform announced the availability of a Real-Time Identification API for Salesforce.com. Together, valuable customer insight from Demandbase’s proprietary platform used to identify otherwise anonymous web visitors and key corporate data, is pushed right into the CRM platform.