Personalization News & Articles

Ever since SDL bought Fredhopper in January 2010 it has been developing the technology to optimize the online shopping experience offered by retailers. Today with the release of v7.5, it has tweaked the Fredhopper technology again to offer retailers the ability to adapt an entire product catalog to target specific shoppers.

Marketing automation vendor Silverpop has announced a real time campaign buider called Universal Behaviors at the Amplify 2013 conference this week.

Businesses personalize websites according to on site behavior more than any other factor.

Only 13% of companies have added personalization to their mobile experiences, an Econsultancy report has found, and another 33% aren't even planning on adding it in the next 12 months.

Naveen Jain wants your data. All of it. And he’s already got a big chunk of it.

Brand loyalty is certainly an important element of your marketing strategy, but new research shows that it’s trumped by experience. inContact, a provider of cloud contact center software and contact center agent optimization tools, has released findings of a recent Harris Interactive Survey that examined the current state of customer service and the changing preferences of consumers.

Ever feel that online customer support has all the impersonality of a bot? Customer support provider Freshdesk wants to counter that feeling. This week, the company is introducing customization capabilities to its platform so that businesses can personalize their support.

What makes customers tick? IBM announced the launch of the new Customer Experience Lab, to help businesses research and develop innovations that get to the heart of this question.

So your brand is selling online and on mobile -- after all, who isn't? -- and it’s been working... but you know it could be better. Or perhaps it’s not doing so well at all, and you need to figure out where the problem lies. How do you go about doing that? 

Despite an industry emphasis on delivering a broad “customer experience,” personalization and the use of emerging sales channels like social, providing good customer service is still the most important driver of retail success. This is the main finding of Oracle's new survey -- The Evolution of Experience Retailing.

Russian search engine provider Yandex is now offering its users search personalization as part of a new search platform Kaliningrad.

2012 was a great year for e-commerce, for both consumers and marketers alike. And from the looks of it, 2013 is shaping up to be even better.

At its core, politics is essentially marketing. Candidates deliver competing messages that combine their political philosophies, personal qualities and professional and governmental experience into a brand that must persuade consumers to perform a transaction at the voting booth.

Telerik kicks its web experience management plans in to high gear with the release of new content personalization capabilities and multi-site management for Sitefinity Web CMS.

Behavioral merchandising. That’s a new dimension now available for EPiServer Commerce, thanks to an integration between that company’s platform and Apptus’ technology.

Looking for a way to integrate the functionality of real-time customer analytics into your Salesforce.com account? Look no further than Demandbase. Today, the targeting platform announced the availability of a Real-Time Identification API for Salesforce.com. Together, valuable customer insight from Demandbase’s proprietary platform used to identify otherwise anonymous web visitors and key corporate data, is pushed right into the CRM platform.