Content Management Matters ™

Never one to settle in and savor the moment, Microsoft has gone out and done it again. They recently bought Rapt Inc., a web publishing vendor out of San Fransisco. This acquisition is just the latest in a number to fill Microsoft's suite of publishing and advertising tools.

The move “puts us way ahead of what other offerings are available in the market,” Scott Howe, a general manager in Microsoft’s advertiser and publisher solutions group said, likening Microsoft with Rapt to a jet plane, with rivals, including Google, being a bicycle.

Ooh! Burn to Google.

But did they really put their money where their mouth is?

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