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Sitecore Web CMS (Sitecore) News, Analysis & Reviews

Adobe, Intershop Integration Boosts E-Commerce

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Adobe just introduced another option for online retailers who are struggling to bridge the gap between content and e-commerce.

Only a week after Adobe enhanced its e-commerce options through a formal integration with Elastic Path, it announced it is integrating Experience Manager with Intershop, an omnichannel e-commerce technology vendor.

The integration could help businesses develop better and more personalized customer experiences, Adobe maintains.

Sitecore Apps Offer Mobile Customer Experience Analytics

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Sitecore wants to put the customer at the heart of customer experiences. And now that the world has gone mobile, that means optimizing the mobile customer experience.

With Sitecore's release of mobile apps for its experience platform, it's acting on that business strategy.

While it hasn't put its entire experience platform on mobile, it has made the platform accessible on mobile — a timely move given predictions by Forrester and others that the lines are blurring between physical and digital worlds.

WordPress Deal Transforms Bloggers to E-tailers

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WordPress is putting online retailing in the hands of bloggers by partnering with three e-commerce providers — Ecwid, Shopify and ShopLocket. The deal enables bloggers create slick, online storefronts.

The new plug-ins are only available to WordPress.com Business users, not to be mistaken with the self-hosted WordPress.org. That's the commercial arm of the WordPress parent company, Automatic, which offers fully hosted services to bloggers of all sizes, including TIME and CNN.

Sitecore Chases Personalization With Znode, SMITH Integration

Sitecore has just announced a partnership with .NET e-commerce platform provider Znode aimed at developing personalized customer experiences. This is the second major  announcement around .NET platforms from Sitecore in the past three months. Its purchase of commerceserver.net in November aroused considerable interest in the e-commerce space.

E-Commerce, Content and Closing the Gaps: A Look at Sitecore

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Over the past two days, we have looked at different approaches to bridging the gap between content management and e-commerce. In the first part, we saw that e-Spirit has adopted a best-of-breed approach. Yesterday we saw how Elastic Path is using e-commerce APIs to integrate content.

In the final piece today, we look at Sitecore, which has put customers at the heart of the retail process by providing personalized content and user experiences.

E-Commerce, Content and Closing the Gaps: A Look at Elastic Path

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Yesterday we saw how e-Spirit has developed a best-of-breed approach to bridge the gap between content management and e-commerce.  But there are other approaches to this problem. Today we'll look at how Elastic Path tackles the problem with  API-centric commerce. This gives enterprises a single, unified customer experience no matter what device is being used to access the site.

E-Commerce, Content and Closing the Gaps: A Look at e-Spirit

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With more and more people shopping online, e-commerce vendors are constantly searching for new ways to find, engage and keep customers. One of the best strategies is the use of engaging content. Even so, many online stores struggle to provide optimal retail experiences.

A number of vendors are responding with solutions, including Elastic Path, e-Spirit and Sitecore. We'll take a look at what they are offering in a three-part mini-series starting today.

Microsoft Enhances Retail Products, Relationships at NRF Conference

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Microsoft is using the National Retail Federation's 103rd Annual Convention and EXPO in New York City this week to announce a number of enhancements to its Dynamics AX 2012 product and its Dynamics for Retail, which will reportedly provide retailers with better ways to manage their customer experiences. Microsoft is also using the convention to announce an extended partnership with IBM, Sitecore and Vantiv.

5 Barriers To Successful Digital Marketing

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Ron Person has done more than 800 short assessments and probably 30-plus in-depth assessments regarding digital marketing maturity. He's compiled a list of 12 barriers to digital strategy success that came from interviews and audience polls. He's gathered input from more than 100 chief marketing officers, directors and digital strategists.

The results?

"There are 12 barriers that kept appearing," said Person, senior consultant for business optimization for Sitecore, a software development company geared toward digital marketers. "Of these, five were most frequent. The only one of the topmost barriers that was technical is 'moving from a home-grown system to a new system.' The most recurring themes I’ve heard revolve around people and process, basically change management."

So let's chat about those five barriers.

Peeking into Sitecore, Coveo and Search

With Coveo's announcement this month of its launch of Coveo for Sitecore: Advanced Search Edition, it seems like a good time to poke around the search arena — and into Sitecore.

Sitecore Acquisition Highlights Customer Experience, E-Commerce Disconnect

In what has to be the acquisition of the week, if not the month, customer experience management (CXM) vendor Sitecore just announced it has bought e-commerce vendor commerceserver.net. Financial details of the deal were not disclosed, but in this case they don’t really matter. Here's why.

How 5 More Web Experience Management Vendors are Dealing with Personalization

A few months back, we took a close look at how a handful of Web experience management vendors dealt with personalization. Now, we have five more WEM providers to check out, including OpenText, Kentico, Acquia/Drupal, CoreMedia and Sitecore.

Sitecore Wraps Marketing + Web Content Management into Customer Engagement Platform

Sitecore Wraps Marketing + Web Content Management into Customer Engagement Platform

Web content management provider Sitecore has announced big changes to how it prices and sells its digital marketing and WCM licenses in North America, and the two will now merge under what is being called the customer engagement platform.

Gartner 2013 MQ for Web Content Management Leaders + Challengers

Gartner 2013 MQ for Web Content Management Leaders + ChallengersGartner didn't add or drop too many names from the 2013 MQ for Web Content Management, especially at the top. Adobe, SDL, Sitecore, Oracle, HP and OpenText all stayed in the Leaders quadrant, with IBM and Microsoft sitting in the Challengers' spot.

Gartner MQ for Web Content Management 2013: Adobe, SDL, Sitecore Lead + Market Overview

Gartner MQ for Web Content Management 2013: Adobe, SDL, Sitecore Lead + Market Overview

Enterprise businesses find themselves leaning more and more heavily on their Web content management systems, and as the definition of what that means changes, so to must the most powerful systems adapt to the shifting market as the Gartner MQ for WCM 2013 clearly shows.

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