Sitecore Web CMS (Sitecore) News, Analysis & Reviews
| Thursday Jul 24, 2014
If it hasn't sunk in yet for digital experience providers, let's remind them: Forrester sees no leaders in digital experience delivery platforms.
The results came from the research giant's first Forrester Wave for Digital Experience Delivery Platforms. So why no leader?
CMSWire asked Forrester Wave authors Stephen Powers, vice president and research director, and analysts Anjali Yakkundi and Mark Grannan.
| Tuesday Jul 22, 2014
Who's driving the digital experience train today?
No one, says Forrester.
In its first Forrester Wave for Digital Experience Delivery Platforms, released today, analysts said no vendor offers a truly "end-to-end solution."
"Overall completeness and adoption" in this space is "middling," according to analysts.
Unified platforms are "more myth than reality," they wrote in the Wave.
Despite no leader, Forrester did cite Adobe and hybris (SAP) as "pioneers" that offer the most complete options while IBM and Sitecore "aren't far behind."
| Tuesday Jul 8, 2014
Sitecore took a large minority investment into a Danish social media marketing platform two years ago.
It still likes it.
The San Francisco-based customer experience and digital marketing provider announced today it has acquired a majority stake in Komfo, the Danish social media marketing and community engagement application provider. Sitecore's investment, officials say, will extend Komfo's presence in global markets and forms the basis of Sitecore's social media product roadmap through a product called Sitecore Social Powered by KomfoTM.
| Monday Jul 7, 2014
Digital marketers still use email marketing as a primary function of their marketing strategy, measure success by visits to their websites and have yet to abandon traditional marketing outlets like print.
Those are some of the findings in a new Sitecore trends report, "Uncovering the realities of today’s digital marketing landscape."
| Thursday Jul 3, 2014
Fireworks may explode in the night sky as the US celebrates the Fourth of July weekend, but things are much quieter in the web content management market.
The frenetic pace of nine-figure WCM acquisitions of the past four years ended before Christmas, and the once-deep river of venture capital funding for fledgling players ran dry long ago.
Market shifts and technology trends -- the somewhat surprising strength of mobile, the stampede to Software-as-a-Service (SaaS), a growing infatuation with digital marketing -- were missed by many players, leaving the field "fragmented" and "troubled," according to fresh research by Matt Mullen and Alan Pelz-Sharpe at 451 Research.
| Thursday Jul 3, 2014
Heading into July, the news keeps flowing. This week: Salesforce introduces mobile reports while Useful Social Media and Millennial Media issue free reports.
Braindigit launches SageCMS, Sitecore and ADAM join forces, text donations grow up and Shufflrr releases its PowerPoint tool.
| Thursday Jun 12, 2014
There’s nothing quite so surprising in life as the about-face. You know how it is: someone or something spends years building up a certain set of expectations, and then -- seemingly out of the blue -- pivots almost completely away from those expectations to behave in a totally different manner. It’s the Beatles releasing Sergeant Pepper, Vince Vaughn playing a role other than “Vince Vaughn” or the English national team lining up in something other than a 4-4-2 (yes, that’s my timely World Cup reference for this column).
When it comes to a Customer Experience and digital marketing platform for internet sites, that’s exactly what Microsoft has done over the course of the last year.
| Friday May 16, 2014
And now, the news. Google improves Behavior Flow visualizations, Glip unveils a new messaging app for businesses, HipLogiq offers a social marketing app and a new survey looks at social media as a customer service channel.
Plus, Corveo updates its version for Sitecore and Acxiom acquires LiveRamp.
| Wednesday Apr 30, 2014
The race is on for customer experience management providers. They want their technology to be the one that provides “the single view of the customer.”
Adobe, for instance, told us its Experience Manager does it like no other. SDL spoke about it. Forrester called it the Customer Life Cycle.
Sitecore is touting it today. The San Francisco-based provider announced early access to the next generation of its experience platform including the Sitecore Experience Database, what it calls a highly scalable big data repository.
| Wednesday Mar 19, 2014
Adobe just introduced another option for online retailers who are struggling to bridge the gap between content and e-commerce.
Only a week after Adobe enhanced its e-commerce options through a formal integration with Elastic Path, it announced it is integrating Experience Manager with Intershop, an omnichannel e-commerce technology vendor.
The integration could help businesses develop better and more personalized customer experiences, Adobe maintains.
| Wednesday Mar 12, 2014
Sitecore wants to put the customer at the heart of customer experiences. And now that the world has gone mobile, that means optimizing the mobile customer experience.
With Sitecore's release of mobile apps for its experience platform, it's acting on that business strategy.
While it hasn't put its entire experience platform on mobile, it has made the platform accessible on mobile — a timely move given predictions by Forrester and others that the lines are blurring between physical and digital worlds.
| Wednesday Feb 26, 2014
WordPress is putting online retailing in the hands of bloggers by partnering with three e-commerce providers — Ecwid, Shopify and ShopLocket. The deal enables bloggers create slick, online storefronts.
The new plug-ins are only available to WordPress.com Business users, not to be mistaken with the self-hosted WordPress.org. That's the commercial arm of the WordPress parent company, Automatic, which offers fully hosted services to bloggers of all sizes, including TIME and CNN.
| Thursday Feb 13, 2014
Sitecore has just announced a partnership with .NET e-commerce platform provider Znode aimed at developing personalized customer experiences. This is the second major announcement around .NET platforms from Sitecore in the past three months. Its purchase of commerceserver.net in November aroused considerable interest in the e-commerce space.
| Wednesday Jan 29, 2014
Over the past two days, we have looked at different approaches to bridging the gap between content management and e-commerce. In the first part, we saw that e-Spirit has adopted a best-of-breed approach. Yesterday we saw how Elastic Path is using e-commerce APIs to integrate content.
In the final piece today, we look at Sitecore, which has put customers at the heart of the retail process by providing personalized content and user experiences.
| Tuesday Jan 28, 2014
Yesterday we saw how e-Spirit has developed a best-of-breed approach to bridge the gap between content management and e-commerce. But there are other approaches to this problem. Today we'll look at how Elastic Path tackles the problem with API-centric commerce. This gives enterprises a single, unified customer experience no matter what device is being used to access the site.