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Smb News & Analysis

Google Creates New Platform to Help SMBs

Customers are the heart of any business. We all know that, but now Google said so — so we know its true.

Managing customers across a number of different channels, however, is difficult. To help businesses do just that, Google has launched Google My Business.

Google My Business (GMB) offers business the ability to manage at least the Google channels including Search, Maps and Google Plus.

Given the number of small and medium sized businesses (SMBs) that are using Google to connect with customers, the only thing surprising about this is the fact Google hasn’t introduced something like it before.

Small Businesses Like New Technology But Don't Use It


Social media, smartphones and tablets are top technology needs for SMBs, right? Well, actually, it would seem not. 

Yes, they are important, but not as important as desktops, landlines and laptops, according to Microsoft-sponsored Ipsos research. It shows that while small to medium size businesses (SMB) love technology, only 30 percent have adopted new kinds of technology, like cloud computing.

The comprehensive survey covers many of the IT buzz words making the rounds at the moment. To say it is an eye-opener would be an understatement. The study was carried out on behalf of Microsoft from April 29 to May 7 across 551 small business owners who were identified by Ipsos within a representative sample of 5,149 US adults over the age of 18.

How SMBs Can Improve Content and Social Media Marketing Strategies

customer experience: content marketing smbs

Social media is an important part of small and medium sized business (SMB) marketing strategies and these organizations should be making sure that content and knowledge come first.

Will Office 365 Change SharePoint?


The volume on the cloud conversation in the information technology space has gotten louder, and that’s particularly true for those of us making a living in and around SharePoint. Ever since Steve Ballmer declared that Microsoft was “all in” with the cloud back in March of 2010, we've been seeing and hearing more about Azure, SharePoint in the cloud, and especially Office 365.

National Small Business Week in the US: Software for Small Biz

National Small Business Week in the US: Software for Small BizHappy National Small Business Week in the US! We recommend small businesses invest in some social business, information management and customer experience management tools to keep new customers coming in, and keep current ones happy.

HP and Google Team Up to Put Squeeze on Microsoft with SMB IT in a Box #HPDiscover

Thumbnail image for HP_Logo_2013.jpeg

If Microsoft was feeling the pressure on its Office division before HP Discover, yesterday’s announcement that HP and Google are teaming up to provide SMB IT in a Box will aggravate the problem. The bottom line is that the new partnership offers small businesses ways to avoid buying Office.

Social Media for Small Business: 3 Key Considerations

shutterstock_100269413.jpg Lisa Barone, the Vice President of Strategy at Overit, a full-service digital media agency, recently spoke with CMSWire about three key factors SMB’s have to consider before launching a social media campaign.

What Social Networks Should Your Business Be On? Hint. Not All

social media, social networking, smbSocial media is a tool that everyone uses, but not all brands need a Twitter, Instagram or YouTube page. If you're a small business trying to get started in social media, here's what to consider before signing up.

Optify Helps SMBs Connect, Contact and Create a Customer Journey

Optify_logo2013.png      Optify Connect is getting an update. First introduced last year, the digital marketing platform, which connects new contacts with their anonymous visit history, now comes in a light CRM for small- and mid-sized businesses. 

Facebook Releases Promoted Likes Feature Globally

Advertisers and marketers who use Facebook will now be able to boost their company’s profile and encourage more fan interaction through a Promoted Likes feature. Debuts with Pay Per Use Content Delivery, Takes on Amazon CloudFront

Websites needing to speed up dynamic content delivery now have another usage based content delivery network from a company called (and it's patterned a bit after Amazon CloudFront).

How To: Social Media Marketing, Monitoring Tips for SMBs

Digital marketing may seem a difficult task for many small and medium sized businesses (SMB’s), but with the right tools and knowledge, SMB's can execute successful and engaging marketing campaigns.

IBM Extends Tech Support to SMBs

Long a leader in the provision of global technology support services to large enterprises, IBM is now extending its tech support to small and medium sized businesses (SMBs). IBM’s new Managed Vendor Support Services allows clients to scale their tech support services, allowing smaller companies the opportunity to use IBM’s tech support offering.

Infusionsoft Nets Big Investment for Small Business Marketing Automation

Infusionsoft, a marketing automation vendor, has announced it raised US $54 million from investment firm Goldman Sachs. The company will use the cash to continue focusing on small businesses with up to 25 employees.

Imation Aquires Nexsan with Hopes to Improve Storage, Security Solutions

Storage solution company Nexsan has been acquired by the Imation Corporation, a storage and data security company with the goal of improving Imation's operating margins for data storage and security solutions.

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