Smb News & Articles

Happy National Small Business Week in the US! We recommend small businesses invest in some social business, information management and customer experience management tools to keep new customers coming in, and keep current ones happy.

If Microsoft was feeling the pressure on its Office division before HP Discover, yesterday’s announcement that HP and Google are teaming up to provide SMB IT in a Box will aggravate the problem. The bottom line is that the new partnership offers small businesses ways to avoid buying Office.

Lisa Barone, the Vice President of Strategy at Overit, a full-service digital media agency, recently spoke with CMSWire about three key factors SMB’s have to consider before launching a social media campaign.

Social media is a tool that everyone uses, but not all brands need a Twitter, Instagram or YouTube page. If you're a small business trying to get started in social media, here's what to consider before signing up.

      Optify Connect is getting an update. First introduced last year, the digital marketing platform, which connects new contacts with their anonymous visit history, now comes in a light CRM for small- and mid-sized businesses. 

Advertisers and marketers who use Facebook will now be able to boost their company’s profile and encourage more fan interaction through a Promoted Likes feature.

Websites needing to speed up dynamic content delivery now have another usage based content delivery network from a company called CDN.net (and it's patterned a bit after Amazon CloudFront).

Digital marketing may seem a difficult task for many small and medium sized businesses (SMB’s), but with the right tools and knowledge, SMB's can execute successful and engaging marketing campaigns.

Long a leader in the provision of global technology support services to large enterprises, IBM is now extending its tech support to small and medium sized businesses (SMBs). IBM’s new Managed Vendor Support Services allows clients to scale their tech support services, allowing smaller companies the opportunity to use IBM’s tech support offering.

Infusionsoft, a marketing automation vendor, has announced it raised US $54 million from investment firm Goldman Sachs. The company will use the cash to continue focusing on small businesses with up to 25 employees.

Storage solution company Nexsan has been acquired by the Imation Corporation, a storage and data security company with the goal of improving Imation's operating margins for data storage and security solutions.

Small-to-midsized businesses (SMBs) have come a long way from the neighborhood “mom and pop” outfits of the 1950s, according to a new research study from Forrester Research. 

It’s going to be a short week with US Thanksgiving, but Cisco has begun on a high note with the announcement that it is buying Meraki for US$ 1.2 billion, only a matter of days after it announced it was buying Cloupia for the relatively paltry sum of US$ 125 million.

It’s all about content, right? This week, we learned that 90% of content is screen-based, so it’s not just about what you write, but where it gets published that influences its reach and success. Keeping track of your content has never been easy, but thanks to a few updates from some smaller digital marketing platforms, it’s getting easier to track, analyze and manage your content across platforms.
 

Small and medium sized businesses have a shiny new toy to help connect their productivity apps.