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Social Business, Social Enterprise News, Analysis

Week in Review: Digital Marketing is Hard + Networks Put People First

LinkedIn Conundrum
Two big changes to the social platform has this marketer scratching his head.

Digital Marketing: No Walk in the Park
Get ready for false starts and other struggles along the way

Jive's Social Business Approach
Jive's Summer release promises to put the end user first.

People Rule in This Space
Work like a network? That's just marketing spin.

Google Zaps Microsoft
Google quietly launched a number of upgrades to Google Docs, Sheets and Slides.

VMWare's Big Splash at #VMWorld
VMWare goes big on desktop, mobile and content management.

 

How Seconds Can Cost You Millions
The Problem with Web CMS and How to Fix It
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Can Your Social Platform Be Your Intranet?

I made the point back in July that good old fashioned intranet content publishing was not dead, and that enterprise social collaboration platforms really weren't very good for one to many publishing. A separate web publishing platform would probably still be needed -- use the right tool for the right job. As a result of that article, Jive Software asked to have a chat about my theory, to refresh my knowledge of its platform and demo some of the latest features. I always jump at the chance to be proven wrong, and so have had some interesting conversations with Adam Mertz, senior director of product marketing at Jive.

Watch Your Favorite Tech Exec Get Wet: Ice Bucket Challenge

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The summer of 2014 will be known for many things. Among them, the cloud storage wars, Microsoft’s new Mobile First, Cloud First mantra, and the battle for the enterprise among Enterprise File Sync and Share (EFSS) vendors.

It will also go down as the summer of the ice bucket challenge when everyone from Cristiano Ronaldo toKaty Perry to Jack Black to Novak Djokovic to Taylor Swift and Oprah dumped buckets of ice over their heads to raise money to fund research and bring awareness to ALS, a disease of the nerve cells in the brain and spinal cord that control voluntary muscle movement.

Zocalo + Amazon Web Services Could Be Game Changer

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Things are already pretty messy in the productivity space between Microsoft and Google. But it could get a whole lot messier.

Amazon Web Services (AWS)  just announced that its document storage, sharing and collaboration application for the enterprises is now on general release.

Amazon Zocalo has been in limited preview since July, but is now available to all AWS customers with bargain basement prices, and could be a game changer in the document collaboration and sharing and sync space.

Kato.im Launches Free Enterprise Chat Solution

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Kato.im, a business communication service provider, just announced the launch of its new product, Kato Teams —  a free professional chat solution offering live 1:1 and group messaging, file sharing and search capabilities.

It's designed to improve the efficiency of business communication, according to the Oakland, Calif.-based company.

Kato Teams aims to bring the best of IM and email functionality to the enterprise, at zero cost to businesses.

'Work Like a Network' Isn't Rocket Science, It's People

2014-27-August-Rocket-Science.jpgYour personal network, your social network(s), your corporate network, your neural network … you can’t swing a cat these days without hitting a network (Note: no cats were harmed in the writing of this column). And then Microsoft uses the phrase “work like a network.” What’s the big deal?

To me, “Work Like a Network” is the basis of fundamental communication and sociology of the workplace -- not rocket science. It’s marketing spin, just like “BYOD” and “consumerization of IT” and “Mentos: The Freshmaker.” But there’s a slight twist that Microsoft brings, and it’s an important one.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (27-Aug-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Making Customer Journeys Work

Join CMSWire and Totango on September 16. In this one-hour webinar, learn the critical processes to create customer journeys.
 

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Does Jive Do Social Better by Putting the End User First?

Jive may be one of the last enterprise social collaboration pure play vendors that hasn’t been acquired. That may very well free it to do what its competitors can’t — namely, to innovate and integrate without constraint because it isn’t locked in to anyone or anything.

The company is committed to helping its customers realize more engagement, more value and more results through its platform which is used by leading corporations such as EMC, Prudential, Thomson Reuters, T-Mobile and many others.

Yesterday the company, which Gartner has named to its Leaders Quadrant, unveiled its “Summer Cloud Release” which aims to drive productivity in the enterprise by providing “a more customized, enhanced, enterprise collaboration experience across all mobile devices.” The release leverages Cisco’s real time communication services like WebEx and Jabber.

Dave Gray on Work Like a Network and the Role of Hierarchies

2014-26-August-Dave-Gray.jpgIt's been two years since Dave Gray published "The Connected Company" with Thomas Vander Wal. Since then, the disruptions to the marketplace noted in the book have only accelerated. But companies are still struggling to keep pace.

At the time of the book's release, Gray noted a lesson from evolution -- organisms must evolve with their surroundings or risk extinction. It's a lesson many businesses have learned the hard way.

Manage Inbox Overload with In App Collaboration

According to Forbes "the average person spends 13 hours a week just reading and processing email.” But over the past few years things have started to change. In-app communications is trying to take people out of their inboxes by sending messages within the context of specific applications.

Organization Site Search Is Still Not Working

Until organizations introduce processes that prioritize findability, then site search will continue to fail miserably. 

Week in Review: Buy or Build Your Marketing Cloud + Gartner's Hype Cycle Kings

Wishes for the CMO
A study of chief marketing officers reveals some interesting contrasts between their optimism and their realities.

Marketing, Meet Technology
The chief marketing technologist was the center of attention at this week's #MarTech. And we got people talking.

Social Business Done Right
What differentiates the companies that capture the full value of social technologies from those that do not?

Next Stop for Oracle: Social
Oracle has added Social Station to its social relationship management suite.

Gartner's Hype Cycle Leaders
Believe the (Gartner) hype about leading digital technologies? 

Market Liked Ballmer Exit
Steve Ballmer leaves Microsoft's board. Stock price rises 39 percent since he left as CEO. Coincidence?

60 Seconds Could Cost You Millions
The problem with Web CMS and how to fix it.
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7 Traits of Highly Effective Social Business Initiatives

What differentiates the companies that capture the full value of social technologies from those that do not?

These organizations are usually successful because their leaders don’t see social technology as just another tool or a new shiny object, but as a catalyst for organizational transformation and an opportunity to gain a competitive advantage.

To achieve this transformation, the implementation of social business initiatives must be tightly coupled with a robust change management program. This approach helps shift mindsets and reduce resistance as these new technologies are incorporated into day-to-day workflows, helping transform organizational structures, systems and processes.

Oracle Builds a New Station on its Social Route

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Social business tools promise to help us to share, explore, discuss and advance ideas in a fun, collaborative way. But it's not always like that.

Often, the social community turns into commodity, as CMSWire Writer Carrie Basham Young pointed out recently.

Maybe that's what Oracle had in mind today as it added Social Station to its social relationship management suite.

OpenText, Microsoft Woo Law Firms #ILTA14

This week's International Legal Technology Association (ILTA) conference drew little interest from anyone but legal professionals.

But as the conference concludes, it is worth noting two new releases that underscore ongoing competition between OpenText and Microsoft in the document management and collaboration space. Both companies released new law-focused collaboration tools that focus on the secure transfer, syncing and sharing of documents.

  • OpenText announced the release of eDOCS10, its specialized document management application for the legal profession
  • Microsoft announced a preview of Office 365 Matter Center that enables file sharing and organization from the comfort of familiar productivity tools

Both solutions tackle the ongoing problem of document chaos in the enterprise.

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