Social Business, Social Enterprise News, Analysis

Social media sentiment is increasing in importance, so much that Google has started indexing Google+ content. The search giant is even updating its results pages to likewise reflect content from its home-grown social network. Twitter is likewise taking advantage of search engines incorporating its social media stream, and is evident with the microblogging service's latest partnership with Yandex.

Today, Visible Technologies is putting its SMB face forward with VI-LITE. An innovative and rapidly developing new area of social media, VI-LITE aims to bring the company into the rising small to mid-sized business world with cost-saving incentives and simplicity. And it's just as tasty as the original.

If you are serious about social business and reducing the technostress on your staff and customers, do yourself a favor and make a commitment to go on an email diet in 2012.

After working on it for months, Atlassian has released JIRA 5, which the company says moves the social collaboration platform for production teams up a level with new social features such as mentions, sharing and live activity streams.

Huddle offers up some new capabilities that make it easier to work when you are offline or on the go.

Yes, it has finally arrived, the day of our Social Business Tweet Jam. At 1pm ET, 10am PT we get back to the basics and find out how to kick start our evolution into a more social enterprise. You've seen the questions and panelists, now get ready to sit back and....

Hang on a minute here...I hope you don't think you are just going to sit back and listen in. Yes, we have a great line up of panelists who are willing and ready to share their thoughts and experiences, but we need you too!

So make sure you join our Tweet Chat room, follow us on your favorite Twitter tool or right here on Cover-It-Live. See you soon!

“The reports of my death are an exaggeration,” the great Mark Twain famously remarked in 1897 upon hearing accounts of his own passing.

I’ve been fascinated by recent posts here on CMSWire assessing the health (or lack thereof) of “knowledge management” and debating whether it is dead, dying or will morph entirely with what most people in the CMSWire community have come to label and know as “social business.”

 Last summer, eBay was busy acquiring companies in an effort to put together a developer platform called X.Commerce. While its presence has been muted, its open platform aims to helps merchants and businesses of all sizes to “compete and thrive in a fast-changing world of social, local, mobile and digital driven commerce.” eBay isn’t the only working to make it easier for business to buy, sell or market their services to one another. Enter gotradelive.

Us CMSWire kids have been making a pretty strong case for social this month, but just in case you need a little more convincing, consider this: over 80% of Americans use at least one social network, and more than half of those users follow a particular brand. Not only should a piece of that pie be yours, it has to be if you want to compete in today's market. 

Hasbro is spending millions to update its legacy DAM system and wrangle assets for more than 1,500 brands. Also this week, Widen rolls out Media Collective 6.0, how to streamline social marketing with DAM and an interview with Createsphere panelist Jason Perr.

We are only one day away from our February Tweet Jam, so let’s take a moment to look at the questions that will be asked about Social Business and see who our panelists will be who are answering them.

As technologists and engineers we love shiny new objects. I'll be the first to admit it's fun to dive right under the covers and see how all the moving parts look and fit together. But it's easy to lose sight of the forest for the trees. This is business, not consumer technology; focusing on the technology too often means losing sight of business outcomes.

Social networking found its way to being adopted by the masses because it’s powered by them. You don’t need to have an audience, or be famous, or have a well-known brand at the start -- but you can start to build a social network by finding people that have similar ideas or interests. But before you crash the social scene, you need to be aware of your environment.

The bane of innovators and most muddled aspect of technology for all, copyright infringement interrogations now land on the plate of those behind Pinterest. A popular social network allowing users to create and manage theme-based image collections, it’s become all the rage online with its general constituency, yet not as much with content owners who have been out of the loop as to the extent of the rights they signed over. Now forced to address the issue, Pinterest is giving content owners blocking power, but isn’t that just as good as DMCA safe harbors?

Is the Social Business mandate overwhelming you?

The truth is that best practices often depend on the context. And no matter what, you will face key pain points and and hurdles. But if you focus on your employees first, then you've got the right orientation for success.

In the news this week, we reviewed EMC's plans for Mobile and Social and noted Ektron's increasing focus on big data for online customer experience.

In our Tweet Jam this coming week, we'll take you back to the basics of Social Business and discuss how to do it better. Join the Feb 22nd Tweet Jam (#SocBizChat) and in the mean time take a peek at the panelists and the topics. See you then!

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