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Social Business, Social Enterprise News, Analysis

Beware Red Herrings: Intranet vs. ESN is a Sham

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Should I replace my intranet with an Enterprise Social Network?

Internal communications departments have debated this question, as have ESN teams and intranet teams. Maybe they saw higher adoption and engagement on their ESN platform, or read success stories from their peers. Or maybe their tired intranet publishing platform is in desperate need of replacing.

The More Things Change, the More They Stay the Same

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When the Internet came along, optimism was at an all-time high. We thought we would solve all the problems of the world, possibilities were endless.

And granted, we solved many. We work much better today because of the innovations of the last 20 years. The scope of these improvements has been massive. However, one major problem still looms -- collaboration in the workplace. Seems like a no-brainer doesn't it? Everyone is connected, so it should be easy to work in unison, splitting tasks and having every specialist do their own thing.

"Should" is the keyword here.

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (25-Mar-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: 7 Ways to a Competitive Advantage with the Cloud

Join CMSWire and OpenText with Guest Speaker Forrester Research on Mar 26th for a one-hour webinar on using the cloud to move faster and overtake the competition.

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Forget Intranets, Give Me an ESN

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We heard it all a decade ago: Intranets are the wave of the future. Intranets are a waste of resources. Intranets are valuable tools. Intranets need to be social. Intranets are dead.

The only thing that's true is that Intranets need to solve an actual problem. Many organizations wanted an Intranet to replicate a little of the Internet inside their organization. Very few asked why they needed one.

Endangered Species: The Corporate Intranet

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The very idea that we’re still doing old-fashioned, browser-based, news-publishing intranets in the mobile era is downright antiquated. They’re no different than rotary-dial phones. And they’re going the same direction as your old olive-drab rotary phone did -- and as a result of the same technologies.

The question facing intranets should be how internal collaboration and communication tools are going to evolve in the world of social, cloud and mobile -- and whether there’s any place left for the traditional intranet down the line. We shouldn’t be asking if enterprise social will replace the intranet, but rather how long the whole idea of a browser-based intranet portal really has left in the face of mobile apps and form factors (of which social is only one example).

You may not like the message. You may care a great deal for your intranet. You may be tied to it for professional, emotional or financial reasons. You may not see how your company could live without it. And I get it. Believe it or not, I envision, plan and build intranets in my day job. I’m close to this patient. But I know where it’s going.

Multitasking? You're Killing Yourself for Nothing

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Midway between juxtaposed thoughts about a report I was struggling to complete and a phone call I just missed, I decided to check my email, look at LinkedIn and scan my Facebook feed – all while taking a brisk morning stroll in beautiful Beaufort, S.C., what I have come to consider one of the most pleasant places on the planet.

Then I stumbled on a post by Rohit Bhargava — a marketing author, keynote speaker and "nice guy" — and everything became clear.

This multitasking is crazy.

Or to paraphrase what he stated so much more eloquently: when you aren't fully present, you miss 100 percent of the experience in the places you're thinking about as well as the place you are in.

I stood there, momentarily paralyzed, on a trail full of trees draped with Spanish moss, overlooking a river dotted with sailboats. And then I did the only logical thing I could think of doing.

I walked down the dock to enjoy the view.

Week in Review: SharePoint Innovations + The Foundation of Analytics

Google's Knowledge Graph
Six reasons to know it.

MarTech: A Blessing or A Curse?
Are so many vendors helpful or not?

Analytics Needs Collaboration
Why one fails without the other.

SharePoint Tech Innovations
Tech boom's impact on collaboration.

Gartner's BI, Analytics Oscars
And the winners are ... ?

Consulting's Swan Song? 
Why Office 365 might be its demise.

4 Technology Pillars for High-Performance Campaign Execution 
The expanded role of marketing operations

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This is How We DevOps

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Last month, instead of retreading over the tired “What is DevOps?” ground, I asked a different question: “How Do You DevOps?” While the debate over litmus tests and succinct definitions continues, one voice struck a chord. While I empathize with Josh Johnson’s angst and frustration, I would offer an alternative conclusion.

Do You Connect? Collaboration's New Kids on the Block #SXSW

Assuming you weren’t one of the Meerkat minions running around live-streaming your every experience at SXSW Interactive, you probably noticed that collaboration technology continued to be a top trend among exhibitors this year.

And for good reason. Much the way computers transformed business productivity in the late 80s and early 90s and the Internet apps fuel-injected the 2000s, collaboration technologies promise a similar leap in productivity for the 2010s.

Brian Solis, principal analyst with the Altimeter Group, defines collaboration technologies as one of the trends changing the way we work. "Collaboration platforms give us the ability to connect our people and information together anywhere, anytime, and on any device," he noted.

Intranets or ESN? Why Not Both

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Do we have to choose between intranets and enterprise social networks (ESNs)?  Before we can tackle that question, let's take a brief look at Intranets and ESNs as they are being used today.

Unify Wants You to Call Customers with Your Browsers

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A new round of competition has ignited a field that many considered all but dead just last year.

Microsoft’s extension of Skype communications into the enterprise, replacing the Lync brand, and Cisco’s formal unveiling of Spark put unified communications (UC) back in the spotlight.

Unify — the former Siemens Enterprise Communications — scrambled this week to get attention, too. It reaffirmed its commitment to building a business communications and collaboration platform that needs only web browsers. By adding features to its collaboration platform called Circuit, it hopes it attain at least the perception of parity in this crowded field.

Why True Analytic Collaboration Relies on Empathy

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As more organizations embrace the use of analytics to drive business initiatives forward, one buzzword you’re likely to hear quite often in the months ahead is collaboration. Conventional wisdom tells us that collaboration is a key ingredient in any successful analytics project.

Conventional wisdom is absolutely right. Without question, as the level of collaboration grows, so too does likelihood of an analytics initiative succeeding.

It all seems simple enough, and yet, despite widespread agreement on its importance, too many analytics projects still fail for lack of collaboration.

It’s not the need for better technology or the lack of a data scientist, but the inability of stakeholders in the organization to truly collaborate. Clearly, there’s a significant disconnect between our understanding of the need for collaboration and our failure to actually do it. The question is why -- and just as importantly -- what can be done about it? 

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (18-Mar-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Navigate the Quickly Evolving Marketing Technology Landscape

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Why Goals Fail and What You Can Do About It [Infographic]

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There’s no question that people who define goals are more successful than their free-floating colleagues. So, for all of the benefits that goal-setting brings, why is it that so many of these goals remain unreachable?

A new infographic by Workboard provides some insight into this issue, and it’s not pretty:

  • Disengagement abounds, as 87 percent of employees are not inspired to achieve goals
  • 93 percent of employees can’t relate company goals to their everyday actions
  • 50 percent of managers find it difficult to drive accountability

Deidre Paknad, CEO and co-founder of Workboard, recently spoke with CMSWire about why goals fail, and also provided us with some hints on what managers can do to help motivate their teams to achieve, instead.

Is Email the Solution to Information Overload?

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Information overload prohibits you from "focusing on what matters most." Email is the primary cause of overload because you have too many email message to process. Solve the email problem and you will conquer information overload.

This is what IBM, Microsoft and Google want you to believe. All three companies recently released products to help you cut down on email-related information overload.

Here is how each company touts their new offerings:

IBM Verse offers a faster, better way to manage business communications across devices, organize inbound and outbound information, and focus on what you need most.

Google Inbox is a fresh start that goes beyond email to help you get back to what matters.

Microsoft Clutter is designed to help you focus on the most important messages in your inbox. It uses machine learning to de-clutter your inbox by moving lower priority messages out of your way and into a new Clutter folder. Ultimately, Clutter removes distractions so you can focus on what matters most.

Focus on what matters most …. Is it an incredible coincidence that all three companies identify the same need? Or is this problem so commonplace that the demand for a solution is abundantly obvious?  Will "fixing" email really alleviate the problem of information overload and let you focus on what matters most?

I think not.

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