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Social Business, Social Enterprise News, Analysis

This Week: Microsoft Enters Marketing + IT Preps for IoT Assault

Integration Risk for IBM?
A direct competitor has some direct comments on IBM's acquisition of Silverpop and how it may lead to integration struggles. IBM, meanwhile, remains confident.

Microsoft Plans Marketing Splash
Microsoft's director of worldwide product marketing said the company is going to capture marketers’ imaginations with its new platform.

Life in Mobile Enterprise
We continued to examine the mobile enterprise this week, discussing among other topics IBM's take on becoming mobile first and the mobile mind shift.

Why SharePoint is Hard
Deploying SharePoint requires organizational discipline. Unfortunately, most organizations have historically lacked the discipline needed.

Get Smarter in Tech
Check out Gartner's top 10 technologies that make governments smart.

Prep IT for Internet of Things
IT departments will be on the front lines of the IoT assault, especially when it comes to configuring, managing and updating all the devices that need to communicate and interact.

Build a Thriving Customer Community to Realize the Community Effect
Become a customer experience leader with the help of your customer community
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Analytics Can Drive Better Human Resource Decisions

social business, Why Analytics Matters for Human Resources Leaders

Marketers, IT and pretty much everyone in business seem to be using analytics today.

Except for human resources leaders, an IBM study found.

After speaking with more than 4,000 executives, IBM found only half of chief human resource officers (CHROs) use workforce analytics to help them do their jobs better. Even fewer use predictive analytics to optimize decision making in areas such as sourcing and recruiting. 

IBM sees this as an opportunity for Chief Information Officers (CIOs) to help CHROs do things like implement HR software to improve retention, recruitment and more. 

Will BlackBerry Once Again be King of Mobility?

2014-18-April-Blackberry-King.jpgRight now at least half of you are laughing at the title of this article, the other half are just being polite. But give me a chance to explain how and where BlackBerry could be the Future King of Mobility.

5 Minutes with Vala Afshar

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Ask three marketing executives to define "social business" and you'll get three different views.

One may see the potential of using the big data of social media to enhance the customer experience. Another explains how collaborative social tools like Yammer enhance productivity. Some may see social business as a way to enhance brand. And they all may be right in the context of their own experience.

One thing upon which they would probably all agree upon is that we're just beginning to understand social business. To help shed light on the topic, we contacted Vala Afshar, co-author of The Pursuit of Social Business Success.

An Employee-Centric Mobile Approach

In all of the focus on BYOD policies and security questions in the mobile enterprise, one thing has been missing: employees. Mobile applications have received their fair share of the attention, as have IT's concerns for security of information, networks and communication. What's missing is the understanding of employees' needs, user experience and motivations for using mobile.

Bernd Christiansen, CTO of Citrix OnLine, said in an interview in 2012,

I have the best office in the company as I overlook the parking lot. I get to watch our employees at their most productive during the day as they walk from their car to the front door. As soon as they hit the front door their access to resources are locked down and their applications and services aren’t designed to be easy to use.”

The understanding of mobile and employee needs in the workday hasn’t changed much from that view from 2012. The focus should be on access to resources, easy to use applications and services, and fitting the person’s needs.

BYOD Helps Rediscover the Forgotten Workforce

When thinking of a mobile workforce people typically envision sales team “road warriors” or “Knowledge Workers” operating out of expensive cars or on planes, armed with flashy laptops, tablets and portable projectors. What we forget is that there are many remote, dispersed and mobile workers in far less glamorous or high wage roles. They remain outside the office environment for weeks or even months on end, performing what are often mission critical roles in the field, alone and with very little employer engagement.

Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (16-Apr-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

7 Key Features of Customer Community Platforms
Understand the benefits of customer communities, assess your readiness, and choose the right community platform.
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IBM's Take on Going 'Mobile First'

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For businesses to really nail success in the mobile enterprise, the first thing they should probably realize is it’s not easy.

It’s one of IBM’s messages from its report, “The upwardly mobile enterprise: Setting the strategic agenda.”

How does your company interact with customers on mobile? How does it develop and deliver products and services via mobile? How does mobile apply to physical, human and digital capital?

“While there are always risks associated with the use of new technologies,” IBM concluded in its study, “we also see risks associated with not taking advantage of mobile capabilities as customers’ expectations grow, and new and emerging competitors achieve results in this space.”

Focus Your Business on Mobile Moments - Or Be Disrupted

Smartphones are becoming an extension of our brains. When we don't immediately find what we want, we turn to our phone or tablet and look for a service -- Twitter for sharing, Uber for car services, LoseIt! for calorie counts before ordering lunch -- that can. 

The Daily Email Grind: What I Need from Future Email Systems

What I Need From Future Email SystemsThink of your email inbox on the morning you return from vacation. Does it make you sweat? 

We have all experienced the trials and tribulations of the email inbox -- it applies across the board from personal to work accounts. The amount of time spent de-cluttering our inboxes has been well documented.

After a recent brush with thousands of email deadwood that surfaced in my inbox, I believe the solution lies in a combination of individual actions and an expanded approach to the email systems that exist today. 

Strategies for a Mobile Intranet

It’s taking a long time for many intranets to make the shift to mobile devices, despite the tidal shift to mobile in consumer behavior. There are signs of steady growth, for example Jane McConnell’s excellent Digital Workplace 2014 reported significant investments being made in enterprise mobile by 42 percent of the leading group, but this drops to only 10 percent across other respondents (see slide 21 of McConnell’s summary).

In spite of slow growth, organizations need to ensure that mobile thinking is part of their intranet and digital workplace strategy. Let’s have a look at some of the factors to consider.

Web Professionals Need to be Bridge Builders

A great human strength is love of the community. A great human weakness is hatred of the stranger. 

This Week: Hackers Take Over B2B Site + Game-Changer for Big Data

No One's Safe From Hackers
A distributed denial-of-service (DDoS) attack employed an apparently unprecedented technique to cause thousands of online video viewers to unwittingly bombard a B2B e-commerce website with junk traffic.

Marketing Tips by the Bay
Marketo was in San Francisco for the Marketing Nation Summit to tout its customer experience platform and discuss making emails more human among other topics. Meanwhile, Forrester swooped into the Bay Area and stressed that marketing campaigns are dead.

SharePoint's Mobile Challenges
While changes to Office don't equate changes to SharePoint, the iPad launch spurred on a broader discussion amongst critics of the faults with SharePoint's mobile collaboration capabilities.

Content Catch-up in Mobile Enterprise
As companies work to extract value from mobile disruption, delivering a consistent experience across devices as their biggest challenge.

Office 365 Moving Essentials
Making the case to move to Office 365? These 10 talking points should help you explain your recommendations to management.

Top 7 Success Factors for Optimizing Customer Experience
Improve your marketing efficiency and realize the complete benefits of optimizing customer experience.
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Taming the Wild West of Mobility

Taming the Wild West of MobilitySo you're part of a successful IT Department that has mature infrastructure, a high performance website and integrated back end systems. Then your CIO asks you to look at the company's mobile offerings and the team that develops them. It seems a lot complaints have come in from the App store and the CIO wants to know what the problems are and how to fix them.

This is where we start.

Huddle Cofounder on SharePoint's Mobile Challenges

2014-10-April-McLoughlin.jpgIf Microsoft’s CEO Satya Nadella thought he was doing iPad users a favor by offering them Office support, all he accomplished was opening up a great big can of worms called collaboration, prompting some to argue that SharePoint has had its day.

And while changes to Office don't equate changes to SharePoint, the iPad launch spurred on a broader discussion amongst critics of the faults with SharePoint's mobile collaboration capabilities.

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