Social Media, Social Engagement News & Guidance

A recent Adobe survey sees tablet Internet use overtaking smartphones by next year, with tablet-originated data usage running some ten times faster than that of phones. Will the tablet become the dominant form of web access, and what will the upcoming Olympics do to shake up viewing habits?

Social media moves at the speed of conversation, multiplied by zillions of users. To better act on all that chattering, NetBase is now offering engagement tools to resolve issues that its “sentiment analysis” has uncovered.

Another dollar on that price would see Facebook raising over $15 billion. However, the soon-to-be public company will settle for raising between $13 to $14.7 billion, after publishing an updated S-1 form, making its overall value somewhere between $94 and $100 billion.

Just when you thought it was safe to write Google+ off, it rears its head once again to convince you that it’s still alive and thriving. Such is the case with a new study that marks the six-month anniversary of Google+ Brand Pages by measuring its ability to adopt new users and engage them.

 Most dolphins have acute eyesight, both in and out of the water, and they can hear frequencies ten times or more above the upper limit of adult human hearing. This may explain why Bottlenose’s new release aims to make it easier to find and filter information across social streams. With Bottlenose 3, more than 30 new features work to improve the way users can connect with more types of social accounts, discover and respond to more than 140 kind of messages, and interact through more user friendly interfaces.
 

Bing has relaunched with a series of major changes, adding context and social elements to its new results page and a firm emphasis on "pure search." The roll-out will happen over the next couple of weeks, so stay tuned.

We’ve been saving up "Gartner’s Cool Vendor’s in Content Management" list for the past four days like a kid trying not to eat their favorite candy bar. Finally, we snapped, opened it last night and found that only four vendor’s had made this year’s list.

There’s almost nothing that marketers and social media mavens love more than creating new buzz-words and phrases. So, it’s not too surprising that a new term has emerged in the space -- social performance software. Social performance software sounds pretty important, but is it really just a new name for an old trick?

The story of your business is being written and rewritten every day. You may have little to no control of how the plot is being spun, what sea-changes occur Chapter to Chapter or you may be commanding the narrative by the decisions you take with your carefully crafted business strategy and steering a confident course.

Facebook has entered the app game in some style with a new store for browsers, iOS and Android devices to create a new place for developers to sell their games, social apps and other fun.

Facebook is continuing to tune its advertising options in advance of its highly anticipated initial public offering (IPO). The company has repeatedly made major changes to its ad services over the last year. In the last two months, Facebook has expanded the beta test of self-service Offers platform to a small number of international brands and most recently, local businesses. Now Facebook is expanding Offers to web-based companies.

Gartner has recently released a whole bunch of  "Cool" Vendors reports that look at all aspects of the IT industry. One of the more useful ones of the bunch, given the importance of both social media and customer relationship management, looks at Cool Vendors in the Social CRM space.

Picture a perfect customer experience: you walk into a store and are greeted by a friendly clerk who asks if they can help you find something. You tell them what you’re looking for and the employee promptly leads you to its location.

Global No. 3 communications service provider, Telefonica has had enough of users going with Skype and other solutions for off-network communications. It now offers its own app, TU Me, for iPhone users to chat, share and message, with Android support coming soon.

Today, several market analysts, community managers, academics and statisticians interested in gleaning as much insight as they can from opinions and attitudes in social media, news and enterprise feedback gathered in New York for the Sentiment Symposium 2012.