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Social Media, Social Engagement News & Guidance

Chris Brogan: Stay Focused, Stay Social and Be Nice

Connecting with Bill Sobel

Chris Brogan is a lot of things … an author, journalist, marketing consultant, public speaker and "veteran of the social media revolution."

He's CEO of Owner Media Group, publisher of a digital business magazine called, not surprisingly, Owner. He's consulted for a host of companies, including GM, Coke, PepsiCo, Sony, Microsoft, Google and Motorola, and he's a New York Times bestselling author of eight books, including The Freaks Shall Inherit the Earth, and Just Start Here 

But forget about all that for a moment. The thing it seems Brogan really wants you to know is that he's a nice guy. As he explains on his blog:

Biographies are really weird things. About pages. All that. You basically have to primp yourself up and act all pompous and important and make sure people know why you’re worth it. I’m a really approachable and nice-seeming guy. Never hesitate to introduce yourself to me when you see me out and about, okay? I'm nice. Promise."

And this nice guy finished first, too, at least on one of Forbes magazine's list of social media power influencers and Business Insider's list of people to follow on Twitter.

US Impulse Buyers Beware: Twitter Launches 'Buy' Button

Last year, Twitter revealed that followers exposed to promoted tweets buy more in stores. Now it's capitalizing on our insatiable desires for stuff with the introduction of a "buy" button.

In a blog post today, Twitter Group Product Manager Tarun Jain confirmed speculation that has been circulating since July when users started to report “Buy now” buttons in occasional tweets. Jain noted that Twitter is testing "a new way for you to discover and buy products," adding, "For a small percentage of US users (that will grow over time), some Tweets from our test partners will feature a 'Buy' button, letting you buy directly from the Tweet."

Sprinklr Makes Its Third Buy This Year

Sprinklr, a New York City provider of social media management tools, has acquired highly targeted advocacy influencer platform, Branderati. The deal marks Sprinklr's third acquisition in about six months — a continuation of what the firm calls its strategy to grow "aggressively and smartly."

In February, Sprinklr bought Austin, Texas-based Dachis Group, a social analytics company, and formed the largest independent end-to-end social relationship platform in the market.

And just last month it bought TBG Digital, a company that considers itself a pioneer of corporate advertising on Facebook and Twitter. The acquisition was designed to amplify Sprinklr’s reach across social media.

Now it's bought Branderati, a company that boasts that it helps brands identify their most passionate “advocate influencers” and take those relationships to the next level to drive brand advocacy and loyalty. Ekaterina Walter, Branderati's co-founder and CMO, told CMSWire this morning that the deal capitalizes on the complimentary strengths of both companies. "As we've watched Sprinklr grow and transform to a provider of a robust, all in one platform, it became very, very obvious to us that Branderati was a key part that solution," she said.

Tweets to Treasure: Better Trend Analysis

2014-28-August-Sean Goggins and Ian Graves.jpgThere’s something intriguing about wandering anonymously through the day, going wherever you want, doing whatever you want — no questions asked, no calls from the office.

Too bad that rarely happens anymore.

Thanks to social networks like Twitter, a worldwide broadcast of your every move and mood is just 140-characters away. We've come a long way since 2008, when many of today's most tweet-happy users (myself included) complained about their fears of being followed and argued that the minutia of someone else's life isn’t interesting enough to distract their attention.

Nope, we've learned that Twitter really is the gateway to deeper, more meaningful communication — and allows people to more deeply connect, share resources, share online opportunities and collaborate.

And now researchers at the University of Missouri claim they've found a way to make Twitter even more useful for those who believe there's actually a lot of treasure in those tweets.

Should You Use LinkedIn to Build a Network or an Audience?

2014-27-August-LinkedIn-Head.jpgI’m not sure how to use LinkedIn anymore. I’m on LinkedIn all the time as a social marketer, and over the last year or so I’ve noticed some big changes to two basic aspects of how I think about LinkedIn … and they've left me scratching my head about my own approach.

Oracle Builds a New Station on its Social Route

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Social business tools promise to help us to share, explore, discuss and advance ideas in a fun, collaborative way. But it's not always like that.

Often, the social community turns into commodity, as CMSWire Writer Carrie Basham Young pointed out recently.

Maybe that's what Oracle had in mind today as it added Social Station to its social relationship management suite.

A Career in Marketing? Sure Beats Being a Doctor or Engineer

It's easy to second guess your career choices. How often have you wondered what your life would be like now if you'd have listened to your parents, teachers -- or your own intuition -- and embarked on Path A rather than Plan B?

So there's reassuring news today for everyone who bypassed oh so many possible careers to instead become a marketer. In a blog post provocatively titled Pass on Math and Science to Embrace the Power of Marketing, Marcie MacLellan, a writer for the London School of Marketing, explains:

In many cases, we are pushed toward stable, rewarding and lucrative career options such as doctors or engineers. But what if you do not possess the ability or desire to crunch numbers? What if your passion lies in more creative pursuits?"

In that case, she suggests, "there are some sectors that will never stop growing no matter how the world evolves -- and marketing is one of them."

Where is Apple Going With Its New Social Media Hire?

digital marketing, Where is Apple Going With New Social Media Hire?

Does Apple need a face(book) lift? 

Doesn't seem that way. Just show us that white apple with the chunk taken out, and you've finished your branding work for the day.

Right?

For a brand that essentially doesn't need branding help, Apple's certainly thinking about social media. 

We're just not sure which way yet.

Proof -- its hire this month of Musa Tariq, the former digital marketing big shot at Nike and Burberry.

Apple doesn't even have a real presence on Facebook or Twitter for Apple itself, leaving that heavy lifting to the iTunes brand

LeadSift Promises Smarter Ad Targeting through Twitter

Twitter has yet to reach its full potential when it comes to ad targeting. The social networking site has long been playing catchup to Facebook, which launched its email-based targeting service in 2012. Twitter didn’t announce its “tailored audiences” service until this past January.

With Facebook, advertisers can also target people by the “interests” the site asks new users to fill in when creating an account. Twitter’s answer to this was to let advertisers push their marketing messages to users based on who the user follows.

For example, if a user follows several football players, coaches and commentators, they may receive a targeted ad from a company selling sports drinks. More recently, Twitter announced the ability for advertisers to target consumers based on keywords found within a user’s tweets.

Sprinklr Increases Social Media Reach with TBG Buy

Social media management firm Sprinklr announced today that it has bought TBG Digital, a company that considers itself a pioneer of corporate advertising on Facebook and Twitter. The move is designed to amplify Sprinklr’s reach across social media and will add an estimated 100 new employees to its 400-person global roster, according to a written release published by Sprinklr.  

Yep, Facebook Generates a Lot of Hate

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Let's face it, social media networks are annoying ... but we can't live without them.

Especially Facebook. The controversy around the social media giant's re-launch of Facebook Messenger has once again stirred up a nest of privacy concerns.

Like all social networks, Facebook has benefits and warts. The benefit is that it is sublimely designed, it works very well, its got a gigantic user base (including most of your friends) and its got a world-class team constantly refining and tweaking it.

The downside is that Facebook is an immensely commercial operation and it doesn't seem to care too much about your privacy. This is not Craigslist. Let's face it: Facebook is chronicling every subtle activity in your life in a gigantic database so it can cash in on your life. 

Facebook Shuts the Gate on Likes

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Here's disappointing news for every consumer who likes to "like" a page on Facebook just to get a $10 off coupon or a by-one-get-one-free offer.

The social network has blocked companies from requiring customers to like a Facebook pages in exchange for contest entries or other company rewards — a practice known as like-gating.

According to a Facebook developers blog post, effective Aug. 7, companies are prohibited from incentivizing customers to “use social plugins or to like a page.” It's still acceptable to ask people to like your page — but they have to like it because, well, they actually like it. Existing apps have until Nov. 5 to comply with the new mandate.

Jim Belosic, CEO of ShortStack, said the move shouldn’t be a big surprise to most seasoned social media marketers. “The overall reaction has been great because I think that many businesses saw this coming, or if not, had turned away from Like-gating on their own over the last six months to a year,” he said. 

So, why have companies moved away from like-gating, and what can marketers use in its place? 

PeopleLinx Wants to Help Users Morph to 'Social Sellers'

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PeopleLinx was founded in 2009 by a pair of former LinkedIn employees. So why not focus the social platform there

Today, though, the Philadelphia-based company is transforming into a more comprehensive "social selling" platform that helps social "no-shows" morph into "social sellers" through a variety of social and customer relationship management (CRM) platforms. 

Here's how it plans to make it easier to socialize. 

Should You Blur Home and Work on Facebook?

social business, Don't Separate Work From Your Social Media Life?

It used to be church and state. Today, it's work and Facebook.

Separate. Separate. And separate.

Right? Maybe not.

Can you marry your job and your social media persona without hurting your company and getting fired? Maybe even advance your organization's brand?

"At a high-level, social media has the potential to influence the customer experience when employees are able to engage in dialogue with the customer and begin building trust-based relationships over time," said Alan See, principal and chief marketing officer for CMO Temps, LLC.

CPM Rises, CPC Drops for Facebook Advertisers

Advertisers are becoming more sophisticated in their Facebook advertising strategy. That's one of the key takeaways in the latest data about global Facebook advertising from social marketing software provider SHIFT.

Of course, Facebook is a big target, with seven percent of the total digital ad spending in the world. The data in the report is based on activity from SHIFT's advertising platform, its Open Marketing Cloud for social ad campaigns that was introduced in spring of last year.

"Advertisers are beginning to learn how to leverage the user data available to them," SHIFT co-founder and CEO James Borow told CMSWire. They are also "applying that data to set the strategies around ad creative, content, ad type and device type," he said.

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