Social Media, Social Engagement News & Guidance

Yahoo is bidding for Tumblr in an attempt to boost its social media credentials, but Facebook and other parties may be interested in spoiling the party. 

The key to marketing through Facebook is simple: engagement and interaction. But how these two tasks are accomplished isn’t done through simply posting a product photo. It’s a tactical process that requires a company to become less of a corporate identity and more of a business of the people. One such brand that has done this successfully is Coca-Cola.

Here’s a typical scenario: You’ve created a Facebook Page for your business, reached out to all your networks, asking them to Like your Page -- and maybe even gained a few thousand fans -- but now there’s a lull in new Likes.

Google's I/0 event keynote is in full swing with announcements for developers, gadget lovers and social media users. A cross-platform Hangouts app is one of the highlights, bringing its various communications apps together. 

Looking for a better Pinterest experience on your Android, iPhone, or iPad? Pinterest is rolling out iOS 2.4 and Android 1.5, chock full of updates designed to make Pinning on the go much easier. 

Social influence moderator, Traackr and Nimble, a customer relationship management platform, have announced a partnership that that will enable companies to better track and engage with influencers in end-to-end marketing campaigns.

While the adoption of enterprise social media continues to grow, these tools continue to be poorly deployed and adopted, to the detriment of all. Executives are not happy, employees are not thrilled and social media owners and managers are frustrated with their internal social business efforts.

Keeping track of important Facebook updates can be a tedious process, especially if a person has a lot of contacts, but Bing aims to make this easier by integrating Facebook into its social sidebar tool.

There seems to be no end in sight to Twitter’s shopping frenzy. The latest buy, announced this week, is Lucky Sort, an Oregon-based start-up that initially aimed to provide a tool that makes huge documents easier to analyze and visualize and is now the creator of TopicWatch, a visualization engine for big data sets that can find patterns in live data streams.

Site visitors could always do with a little more content, right? But even if your site has lots of great articles, getting links to the right kind of stories can be problematic. So, Google will now feed appropriate content using recommendations from its social media service for mobile users.

New research published by Adobe and Econsultancy in the Quarterly Digital Intelligence Briefing shows that most enterprises now believe that web content management systems need to go beyond the traditional task of managing information. Instead, most believe that their Web CMS should be also be offering customer experience management.

Consero Group LLC -- 2013 Customer Experience Data Survey.

The customer experience, it's not just a passing thought in digital marketing, it’s a core focus as seen from the countless products dedicated to improving it, which include this week's marketing briefs.

Salesforce has purchased startup Clipboard, which provides a Web content clipping and social bookmarking service.  

 Most web and cloud giants are always after more efficient ways of processing their data. So what magic does Ubalo have that excited Twitter enough to snap up the company more or less out of the blue? 

Social media moves pretty fast. Here’s some news you may have missed this week.