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Social Media, Social Engagement News & Guidance

Natalie Bokenham: Driving Digital Innovation

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Natalie Bokenham describes herself as a machine-gun thinker, talker and romper stomper. But that only scratches the surface.

Bokenham is a seasoned marketer, "excited to be in this industry at this transformative time." For the past year, she's been senior vice president and managing partner for digital at UM Worldwide, a global media agency. Before that, she was director of strategy at IPG Media Lab, a company that markets itself as a combination "think tank, real world proving ground and change enabler."

In her current role, Bokenham is responsible for digital expertise and innovation across agency disciplines, including data for insight and measurement, interactive storytelling and optimal digital integration across the media plan.

Her objective is to build strategic relationships with media partners to drive long-term growth for UM clients. In fact, she was instrumental in cementing UM’s partnership with Facebook, which offers advantages such as exclusive access to new products and data integration for UM clients.

Why Businesses Need a Social Response Protocol

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Online feedback is instant. Every customer has the internet in their pocket, and they are quick to broadcast corporate missteps, especially when it comes to customer service. If your employees go rogue or even if they just stick to antiquated corporate policies, expect to hear about it online.

The good news? This quick feedback ultimately holds enormous potential for businesses. That success, however, is contingent upon each organization’s ability to quickly and appropriately address the constant stream of feedback. One employee’s emotional response to a similarly emotional customer can change the game for consumer trust and opinion of that brand in a nanosecond.

Marty Shindler: The Digital Revolution is Over

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Tell Marty Shindler about digital anything and you'll probably make him smile. As he told CMSWire, "I chuckle when I hear the word 'digital' to describe a process." 

Everything is digital now, he explained. 

Shindler — who describes himself as a consultant, thought leader, forward thinking executive and sought after speaker — should know. For more than 30 years, he's been a consultant to creative, technology and emerging companies on business, economic, strategic, organizational and operational matters. 

From 1993 to 1996, after stints as an accountant, controller and vice president of finance at various companies, he landed a job as vice president of sales and marketing at Kodak’s digital start-up, Cinesite — largely because of his knowledge of the digital process for production, post production and visual effects. 

It was during this time that Shindler said he saw a market opportunity with the many emerging digital start-up facilities in the entertainment industry. So in 1996, along with his wife, he founded, The Shindler Perspective, an Encino, Calif.-based consultancy focused on companies in the entertainment and entertainment technology industries.

Money, Politics and Digital Infrastructure #QuartzNewYork

For more than 10 minutes of his keynote speech at last week’s Next Billion conference in New York City, Harvard Law School Professor Lawrence Lessig discussed the heavy influence of “Tweedism, which has corrupted political processes in democracies such as Hong Kong and the United States.

Tweedism, named for the political corruption that pervaded New York City politics under William “Boss” Tweed in the 1860s, comes in the form of undue political influence on the candidates being nominated for office, as well as the heavy hand of business on the political process.

He made his comments during one of the sessions at the all-day conference presented last week by digital news service Quartz.

Quartz has held similar forums in Seattle and New York and plans another next year in London. The objective is to address the by-products of an increasingly connected world, as well as examine the issues and products that will be used by the next billion users of the Internet.

Analyzing Social Media? You're Doing it Wrong

2014-10-November-Chatter.jpgThe days when brands had complete control over their positioning are long gone. Consumers can now impact the shaping of a brand, particularly through social media. Brands follow what consumers are saying, where they are saying it and how deeply certain themes permeate the overall conversation on social media -- but taking action from this information isn’t as easy as it seems.

Brands often count numbers without understanding context. They focus too much on one channel while ignoring all others, or fail to gauge the collective opinions of the crowd. Instead they focus on a few overly positive or negative mentions, and stay too caught up in the moment to observe trends over time.

Each of these faux pas is easy to commit, and every one of them can have profound consequences. But it doesn't have to be that way.

IBM or Twitter: Who Needed the Deal More?

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IBM posted disappointing quarterly revenues last month. Twitter hasn't found a way to make good money.

They needed a boost, and they hope it's each other.

But who needed who more?

"That’s arguable. Both need to can some lightning," said Tony Baer, principal analyst at Ovum Research.

"For Twitter it's the need for another path to market where they don’t have to compete with the Facebook colossus head-on. For IBM, this is entirely consistent with directions such as Watson where it is striving to establish cognitive computing as the new de facto enterprise solutions building block."

Few Businesses Use Social and Mobile to Improve Productivity

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Enterprises are using social and mobile to improve customer engagement, but not using them to improve productivity. At least that is the conclusion of new research from UK-based Advanced Business Solutions (ABS).

The findings are somewhat surprising given that the uses of enterprise social networks are largely associated with internal collaboration. But that is a myth, at least in the mid-sized enterprises segment.

Sean Womack on Marketing: 'We All Borrow, We All Steal'

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Sean Womack is arguably one of the most honest marketers around. Who else states unequivocally on his website, "No one needs what I do?"

Or suggests, on the concept of innovation, "We all borrow. We all steal. We all stand on the shoulders of those who came before us. We all look over the shoulders of those who work beside us. It has always been so. It will always be so. It should be so."

For the past 20 years, Womack said his work has been to create, innovate and develop businesses, brands, products and services. This has ranged from working in product development at a social expression company to launching a magazine for a boutique consulting firm to helping found and grow three different agencies that focused on entertainment marketing, shopper marketing and video content marketing, respectively.

Monster Partners with Twitter to Crush LinkedIn

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Monster may be the granddaddy of online job search, but that doesn’t mean its technology is archaic or rusty. In fact, leveraging the intellectual property from two acquisitions made earlier this year (Gozaik and TalentBin) and Twitter Ads API, the company is introducing a new social recruiting solution that will leave Linkedin in the dust, or at least that’s the plan.

While Monster’s initial platform was largely about jobseekers posting their resumes and employers using search tools to find them, the company's new social recruiting platform targets workers who are most likely to meet employer criteria whether they’re looking for jobs or not.

How To Leverage Twitter Analytics

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I use Twitter on daily basis — so much so that I sometimes overlook how some people still struggle with understanding how to write a basic tweet.

Twitter has answered that struggle in launching Twitter Analytics, a dashboard suite. The dashboard is helpful in highlighting how well a profile is engaging with its followers, but is also supports the reach strategy for Twitter’s recent advertising services.

Here’s how reporting in Twitter Analytics can ensure that your social media strategy is effective.

Random Digital Biz Predictions: Tricks or Treats?

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Boo. It's trick-or-treat night.

For those who don't celebrate, it's that Oct. 31 tradition where people dress up in costumes and hypnotize themselves into believing that chocolate has zero calories. 

Kids knock on neighbors' doors, asking them, "Trick or treat?" The adults usually go with the treat answer and give the kids candy (of course, not the good candy. Adults save that for themselves for late-night snacking).

But the trick or treat thing is applicable to the digital business world, too. Predictions on marketing automation? Trick or treat? Larry Ellison "stepping down" and losing influence. Trick or treat? Big data vendors are awesome. Trick or treat?

We wondered. So we asked.

IBM's Tencent Deal Could Best Twitter Partnership

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IBM announced today that it has partnered with the Chinese Internet Services Provider (ISP) Tencent Holdings — a deal that has the potential to be a lot more lucrative than its recently announced partnership with Twitter.

IBM is trumpeting this one as a major step into the Chinese market that it has been targeting for a long time. What's really interesting is that the agreement between the two is for the provision of public cloud and Software-as-a-Service (SaaS) solutions in China. Financial terms of the deal were not disclosed.

Take That, SF Giants! KC Wins Social Media World Series

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San Francisco must be a ghost town today -- not just for Halloween.

It's because it's a city of losers.

After all, the Kansas City Royals and their fans won the Social Media Mentions World Series over the hometown Giants.

Depression by the Bay? Yep.

Sure, the Giants won their third World Series title in five years last night by defeating the Royals, 3-2, in the decisive Game 7 in Kansas City.

Sure, they'll be talking in 100 years about Giants pitcher Madison Bumgarner and his three World Series wins like we talk today about Babe Ruth.

But in social media, the score was Kansas City 2 million, San Francisco 1.4 million. Take that, Bumgarner, San Francisco and your one-every-two-years World Series championship pace!

IBM, Twitter in 'Landmark' Enterprise Analytics Deal #IBMandTwitter

2014-29-October-Budgie.jpgTweet this -- enterprise software met social media today in one of the first major business partnerships of its kind. 

IBM and Twitter have joined forces in the red-hot enterprise analytics software market.

The social media platform will integrate its data into IBM's Watson cloud analytics portfolio, customer engagement capabilities and consulting services in what company officials call a "landmark" partnership announced today at IBM Insight, the Armonk, NY-based technology giant's big data and analytics conference in Las Vegas.

Twitter CEO Dick Costolo told the Insight crowd today that no one matches Twitter's ability to deliver real time insights from the real world.

"And IBM brings a unique ability" to deliver analytics, complex systems and data together for deeper trends and insights, he added.

Adobe, Nielsen Partner to Measure Digital Content Consumption

2014-23-october-watching-tv.jpgThe company that invented TV audience measurement is partnering with Adobe to tackle one of the thorniest problems of the digital age for broadcasters and video content creators: How do you measure and monetize TV ratings on a tablet?

Nielsen and Adobe announced a strategic alliance this week that's designed to deliver what the companies describe as "the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps." 

The collaboration integrates Nielsen’s digital audience measurement products with Adobe's digital analytics and online TV delivery platforms. Through the arrangement, the two companies will jointly market Nielsen's Digital Content Ratings, Powered by Adobe, to deliver analytics and content metrics that "enable smarter buying and selling decisions," Nielsen boasted in a statement.

Data from the new service will be available in the Adobe Marketing Cloud, providing brands a way to use the data to optimize their marketing campaigns.

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