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Social Media, Social Engagement News & Guidance

If Your Social Media Marketing Tools Could Think

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If you spend several hours a week trying to determine the best day and time to post to social media, posting content and trying to make sense of the analytics afterward, you might want to listen to Brennan White.

He’s the CEO of Cortex, a new artificial intelligence tool for social media marketing that he claims can save marketers so much time, they can finally get back to the root of social media: creating content.

White believes we’ve entered into an era where marketers should demand more from their marketing tools, and use less of them.

 

Do You Care What People Say About Your Brand on Facebook?

Developing a targeted message for a Facebook fan page audience can be challenge. The challenge takes a new turn when a business is unaware of how positively or negatively its online activity is accepted among its fan page followers.

Facebook has made sentiment easier for business operating a fan page through the launch of a new set of fan page metrics called Topic Data.

Topic Data reveals the aggregate sentiment of fan page audiences on Facebook about events, brands, subjects and activities. That will help businesses gauge whether the sentiment is good or bad.

Are These Vendors the Best at Social Media Monitoring?

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Social media marketing can be a lot like email blasts. Send out something, and see if it sticks

We're still in early days here. Many digital marketing teams, especially B2B, still search for that "gotcha" in social media marketing.

"One of the difficult things about using what I call flat metrics as a barometer for success is that there isn't often an actionable next step," said Erin Robbins O’Brien, chief operating officer at San Francisco-based GinzaMetrics, which just released a social intelligence suite. 

"For instance, a tweet receiving a high volume of retweets is often not analyzed for how it worked, who it worked for -- in terms of audience segmentation/persona group -- and if it would have worked on other channels or just Twitter. This means marketers aren't able to harness the good and fix the bad as easily."

Vendors claim they make these fixes. And where there are vendors, therein lies software rankings.

G2 Crowd, the Chicago-based crowdsourcing platform that provides user-review based reports on business software, released its Grid for Social Media Monitoring today. At least 10 users must have submitted reviews/ratings on a vendor for it to be mentioned in the report. The report looks at customer satisfaction (based on user reviews) and market presence (based on market share, vendor size and social impact).

How accurate are they? Like any reviews, take them with a few grains of salt.

Coke's Happiness Formula: Compelling Stories About Real People

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Tim Goudie is a pilot, a camper, a hiker, a swimmer, a skier.

But he's also an international marketer with global experience in a variety of packaged goods industries.

He's director of social media, sustainability, for The Coca-Cola in Atlanta, where he specializes in driving corporate trust and brand love.

His 15-year career with the company spans three countries and includes roles in global interactive marketing, sports marketing and strategic brand marketing, among others.

The Online Privacy Checklist Every CMO Needs

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CMOs are charged with social media marketing and monitoring what prospects and clients are saying online, but lack the technological capacity, power and often, the desire to monitor what employees are saying online. This thinking is flawed, at best and downright dangerous, at worst. Here’s why and what needs to change.

With very few exceptions, at most companies you can be pretty certain a large number of your employees are participating online in some way. Of course they’re entitled to do what they want (on their own time), but how many of them are posting potentially damaging comments using accounts where they identify themselves as part of your organization?

Understanding Our E-Commerce Obsession [Infographic]

Customers worldwide are moving faster than ever before, hopping from device to device, buying anywhere.

That's creating opportunities for digitally savvy retailers. But it is also creating challenges for those who fail to adapt to changing realities, according to new research from Demandware, a provider of Software-as-a-Service (SaaS) e-commerce solutions.

The Burlington, Mass.-based company just released its inaugural Shopping Index, which measures digital commerce growth and identifies the trends driving that growth.

Is There a Light at the End of the Social Media Marketing Tunnel?

Digital marketers love talking about social media. Executives love return on investment (ROI).

Can you truly show ROI on social media programs?

GinzaMetrics is the latest company to offer a solution officials said does this for marketers. Its new platform addition gives marketers insights on how social channels contribute to corporate goals and revenue. It also gives marketers data to better target campaigns for the right audiences.

GinzaMetrics, based in San Francisco, is not the first to do this. So why them?

"The offering is unique because it comes from a data platform that has a backbone of search and organic data that provides deeper content information, at the individual page and keyword/topic level," said Erin Robbins O’Brien, COO at GinzaMetrics.

The company today released a Social Intelligence Suite addition to its platform. This enables marketers to tie specific content, keywords and social channels to revenue and conversions for their brand, she said.

Ready for a Bite? First Fruits of IBM-Twitter Deal Ripen

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IBM and Twitter announced the first concrete results from a five-month-old partnership.

The new offerings include a number of cloud-based services that mine Twitter data, as well as new developer tools.

IBM is running the new data analytics services on top of its artificial intelligence technology and IBM BigInsights for Apache Hadoop, one of its big data platforms.

The goal is to help enterprises not just identify relevant Twitter data, but also exploit it.

Ex-Ford Visionary Scott Monty Tells You His Social Secrets

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It's not every day you get to sit down with an "an unstoppable force of nature" — a guy Alan Mulally, the CEO of Ford Motor Company, described as "a visionary."

But those effusive words seem less important to Scott Monty that a few simple realities. He describes himself as a husband, a dad and "generally nice guy," who enjoys writing about the changing landscape of business, technology, communications, marketing and leadership.

Monty is executive vice president of strategy at SHIFT Communications, a public relations firm with offices in Boston, San Francisco, New York City and Austin. He's also editor and co-host of I Hear Of Sherlock Everywhere, "news and information about Sherlock Holmes in popular culture in one convenient site and podcast."

Oracle Social Cloud Now Offers Instagram, Weibo Support

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Keeping track of social media conversations around brands is a moving target.

And it gets even more challenging as people extend their online presence to different platforms.

But Oracle claims more help is on the way. The Redwood City, Calif.-based company announced today that it's beefing up its Social Cloud with support for two more platforms: Instagram and Weibo.

Oracle Social Cloud’s Social Relationship Management platform will track engagement and analytics for Instagram. It provides the same support for Weibo, along with publishing capabilities.

Can RelSci Help You Build Relationships and Gain Customers?

It's all about who you know. At least that's the contention of Relationship Science — RelSci for short. The New York City-based company claims it leverages  relationship capital to help individuals and businesses access and connect with influential decision makers.

The platform has been described as everything from "a more sophisticated LinkedIn" to "a high-end social network for the elite."

In simple terms, it wants to help its users leverage their social connections to find pathways to rich and powerful people that can help them close deals, raise capital, gain customers and make better business decisions.

RelSci "gives you the information you need to be successful," the company boasts. "We bring science to the art of business relationships."

How Social Selling Helps Your Company Grow More Profitable

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Social selling will transform the way sales teams do their jobs.

At least that's what a lot of people have predicted over the past few years. They claim sales reps will use social networks such as LinkedIn, Twitter and Facebook to identify and engage prospects — and, most importantly, close more deals.

But according to a recent survey by PeopleLinx, only 31 percent of sales reps today use social media in their selling process. And if my experience is any indication, many of these early adopters don't understand a significant point.

The fact is that social networks are best used for networking — not selling.

New Professional Social Network Sets Its Sights on LinkedIn

LinkedIn gives 347 million professionals a virtual venue where they can interact, share ideas and look for new opportunities. But a new social network called Conspire claims it has something even better: an analytics-based venue where professionals can connect more efficiently.

Conspire boasts that it uses analytics on your email addresses to tell you "exactly how to get the best introduction to whoever you want to meet — a customer, employer or investor.”

Wayin Launches New Social Search and Analytics Platform

Wayin, a company that makes tools to analyze and integrate social content, today released a social media analytics and display platform designed to make it easier for digital marketers to find, understand and display social content.

The company maintains the product can help marketers organize content to better engage with their target audiences — whether those targets are by age, profession or geography.

How Twitter Could Win the Social Media War

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Twitter's had a pretty busy 2015 so far. Just look at the data-sharing deal with Google and the acquisition of Niche, a content creation platform for the creative community.

However, the social network is still having trouble attracting users, according to some business analysts. Although it beat Wall Street's revenue expectations, it fell short of its expectations for monthly active users by 7 million.

Can Twitter really win the social media war?

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