Trampoline Systems News & Articles

When we wrote about the Trampoline research on social networking we were a little bit skeptical about the results that were being given. With 88% of respondents saying they were ready to implement social networking in their organization, the number seemed a bit high. And of course we questioned a survey that comes directly from a social networking company.

Recently we had an opportunity to discuss the findings a little more with Rebecca Kemp of Trampoline Systems.

Trampoline Systems provides social networking solutions to enterprises, so it should be no surprise that they were hanging out at the Enterprise 2.0 conference in Boston and the Web 2.0 strategies event in London. While at these events, they took the time to survey over 111 delegates on their use or planned use of social networking technologies. The results? Well, not really surprising. The question is, were all the right questions asked?

Seems like we can’t get enough of that Facebook social network these days. Not only do we constantly hear about all the consumer-based solutions that want to emulate and even overrun it, we now have to contend with vendor after vendor offering their enterprise 2.0 version of the popular social networking platform.

Trampoline Technologies SONAR Dashboard is the latest in a string of solutions for an “enterprise Facebook”. While we don’t discount the need for social networking inside the enterprise, we just really wish someone would think of a better marketing pitch.