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Startups are quite adept at turning brands into verbs, or even ordinary verbs into brands. You can now "google" things you want to search for or "tweet" short updates online. Brace yourself for another potential verb that's about to become very popular in the social media scene: buffer.
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Ever wonder what influences consumer activity -- your friends’ posts or the companies you follow on social media? As it turns out, they are both almost equally influential -- or so says a new study by Market Force.
If your company wants social data to crunch through in a hurry, it needs access to the raw streams coming from the social media giants. Gnip is doing a great job of syndicating these and has added Tumblr to the likes of Twitter and Facebook feeds that it sells access to.
The very jumpy Seesmic outfit dumps its enterprise focus and goes hunting in the social space with more work to come on cross-service messaging platform, Seesmic Ping.