Twitter News & Articles

What roles do social technologies play in facilitating collaboration? A new study by Avanade showed a large, but untapped opportunity to fully adopt and leverage social technologies for collaboration at work. 

Yahoo is bidding for Tumblr in an attempt to boost its social media credentials, but Facebook and other parties may be interested in spoiling the party. 

This week Google dominated the social media news with updates released for Google Plus and Google Hangouts. Believe it or not, however, for those of us not at Google I/O developers conference, there was other social media news this week. Here are a few stories you may have missed. 

There seems to be no end in sight to Twitter’s shopping frenzy. The latest buy, announced this week, is Lucky Sort, an Oregon-based start-up that initially aimed to provide a tool that makes huge documents easier to analyze and visualize and is now the creator of TopicWatch, a visualization engine for big data sets that can find patterns in live data streams.

 Most web and cloud giants are always after more efficient ways of processing their data. So what magic does Ubalo have that excited Twitter enough to snap up the company more or less out of the blue? 

This week in social media has shown us that even the smallest of updates can impact how we communicate. Let’s take a look at some of the recent developments several social networks had to offer.
 

Start off the New Year with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Social media giant Facebook has just reported earnings of $1.46 billion and a profit of $219 million as it continued to grow its global user base in the first quarter of 2013. Recent efforts have seen the company increasing its mobile focus as it aims to utilize its massive on-the-go user base.

The Twitter experience has been evolving for some time now. While it has helped brands engage with their audience in new ways, collecting the insights associated with individual experiences can still be a challenge. Today, Fan Appz, has added new suite of Twitter experiences to its real-time customer feedback platform. The new experiences are designed to make it easier for brands to engage with fans and followers on Twitter while collecting valuable customer feedback they can use to be better marketers.

The self-service advertising platform on Twitter has just become more inclusive as it's now generally available for U.S. users.

Twitter has rapidly become a vehicle for brand marketing and reinforcement, but keep in mind that it’s only partially a broadcasting channel. Many companies are using it as a one-way broadcaster of 140-character messaging, instead of using it to engage followers. Startup Nestivity, which develops community software tools for Twitter, has come up with a list of the top 25 brands that best utilize Twitter for customer engagement.

After recent high-profile hacks, breaking into Twitter accounts is starting to look like child's play. The company is responding with improved authorization methods to check changes are made by the legitimate owner of an account. 

Starcom MediaVest is a big name among advertising agencies, supporting massive global brands. Twitter will be using the deal as part of its marketing strategy, as it aims to tie its presence to multiple screens, media and brands. 

With just about every report showing a boom in mobile advertising revenue, that blissful serenity when viewing Tumblr blogs on iPhone or Android is now being blighted by adverts, but not too many to turn users off. 

TweetDeck has long been a favorite resource for those scanning Twitter across multiple accounts and dimensions. But the app editions will soon be removed from iOS, Android and PC stores to make way for a pure-web version.