Ugc News & Articles

Previously we’ve addressed how to merge content strategy and enterprise content management. It’s no secret that, as more platforms emerge from which to engage customers, vendors and employees, the more challenging that creating and managing content becomes. But it’s not just content; it’s sentiment and feedback that is also crucial to the process. Enterprise content strategy will always be about the content, but for it to be successful, there must be elements of analysis and reporting, as well.

Recently, I gave a presentation on how content strategists can help other UX professionals. After I finished speaking, the first question asked was “What do you think about user-generated content?” I answered honestly, “I don’t know?” Obviously, a pertinent topic on peoples’ minds, the question provoked a lively discussion and got me thinking -- how do we, as content strategists, manage user-generated content (UGC)?

Web users and bloggers went tête à tête in recent survey of Internet users conducted by the legal firm, DLA Piper. The survey focused on the possibility of instituting a voluntary code of conduct for bloggers and online commentators.

There was a noticeable divide: nearly half of all internet users would support such a code whereas only 34% of bloggers did.

Comments catalyze the ultimate publisher’s love-hate relationship. Either the doe-eyed enterprise blogger has too few and is trying to generate them in a pool of apathy, or s/he’s got a deluge that’s slipped completely off-topic and turned into a burn war.