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Web Cms News & Analysis

Trends in Web Content Management From #jboye14

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I've been to my fair share of J. Boye events both in Philadelphia and in Denmark, and always come away with the same conclusion: J. Boye events are different. They're more than just traditional conferences, they’re really centered around networking and sharing knowledge among peers in a friendly atmosphere. It’s an event organized by people with a passion and deep understanding of the online space, not built around the wishes of vendors (read sponsors). This three day event filled with interesting speakers from around the globe leaves you feeling like part of the J. Boye community.

Turn to a Platform to Tame Your Web CMS Chaos

The last thing you want in a web content management system (CMS) is something kludgy.

Josh Koenig preaches this — and he knows the industry well. He's co-founder and head of developer experience for Pantheon, a San Francisco-based website platform for Drupal and Wordpress sites.

Where should web CMS users be headed in 2015 and beyond? In a webinar hosted by Pantheon and CMSWire yesterday, Koenig said the best option is a platform that leverages open source technology.

"A good platform lets you realize full value of open source," said Koenig, who's also the co-founder of Chapter Three, a San Francisco-based Drupal agency. Platforms, he added, make managing websites easier and faster, and helps drive standardization in an organization's web development and management processes.

Sketchnotes from Total Customer Experience 2014 #TCXUX

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As I was scanning the Twitter feed for voices from Altamont Group’s Total Customer Experience 2014 conference in San Francisco yesterday, a few very interesting images caught my eye. The work of Bobby Meeks, user experience architect at AutoZone, were some of the best designed “notes” I’d ever seen. 

“I grew up thinking I was weird for not taking notes in a linear fashion,” Meeks told CMSWire.  “My textbooks, folders, and composition books all had doodles in them instead of bullet points. Fast forward to present day … I found the awesome book by Mike Rohde, The Sketchnote Handbook, that put a name to the practice and went deeper into how to be more disciplined when doing it.  Now I do it as part of my daily routine.”

I was so intrigued by Meeks’ note-taking talents, I asked him if he would expand on them and give us his perspective on Day 1 of the Total Experience conference, which focuses on customer/user experience, as well as experience design.

SDL Will Consolidate Its Marketing Cloud in 2015

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At a time when its larger rivals are building up their marketing clouds, SDL is planning to consolidate its cloud in January to just four product groups from the current seven.

The shift in strategy follows a turnaround year for the UK-based customer experience management company, which began 2014 with a major restructuring that is now paying dividends. 

SDL only adopted its focus on customer experience 10 months ago, but is now boasting of record revenue. Executives said plans for the coming year include doubling the global sales team, launching a major brand advertising campaign and, possibly, making new investments in digital agencies and social media.

Who Are the 100 Fastest Growing Software Companies?

Modesty is an uncommon virtue among software vendors. It doesn't matter what part of the technology market they represent — customer experience, digital marketing, social business, web content management systems ....

Everyone claims to be the best, either overall or at least in some niche of its market. And everyone claims to be growing — fast, faster, fastest of anyone in the market.

Now how is that possible? More importantly, how can you validate these growth claims?

It's a tedious, messy job. But someone has to do it. And fortunately, in this case, Deloitte stepped up to the task.

Keeping Up with B2C: How B2B Suppliers Keep Customers Happy

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B2B suppliers are trying to keep up with the standards set in the B2C world by expanding their e-commerce platforms and overall omnichannel capabilities. And that's a good thing, according to a new study that found consumer shopping habits are influencing how B2B purchasers expect to buy from suppliers.

Nearly half of business buyers (49 percent) prefer making work-related purchases on the same websites they use for personal purchases — prompting a whooping 83 percent of B2B suppliers surveyed to recognize a need to upgrade their e-commerce capabilities.

More than half of all business buyers expect at least half of their purchases to be made online within three years, according to the study, Building The B2B Omni-Channel Commerce Platform of The Future, conducted by Forrester Consulting in North America, France, Germany and the United Kingdom on behalf of Accenture and hybris.

Newcomer Bluetrain.io Claims it's a 'True Cloud CMS'

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Officials at startup web content management system (CMS) provider Bluetrain.io claim their platform shakes up the cloud CMS world.

They're so confident that they boast they can take on the Acquias, Pantheons, Sitecores, Drupals and WordPresses of the world. In an interview with CMSWire, Bluetrain.io officials said their CMS platform is better because it's a multi-tenant, multi-client, multi-brand offering and the first multi-site cloud CMS that's natively responsive.

The platform is the brainchild of Web CMS veterans who have worked on the most popular systems in the world, said Steffan Berelowitz, CEO and co-founder of Cambridge, Mass.-based Bluetrain.

"What innovation we can bring to CMS industry?" Berelowitz asked. "Most platforms were never designed to be multi-surface and multi-screen but most were designed as single instance architecture and never benefited from massive scalability of the cloud."

Acquia's Digital Experience Platform Gets Personal #AcquiaEngage

The customer experience train takes a pitstop in Boston with Acquia. Well, Acquia doesn't imagine the train stopping exactly.

Targeting the ever-increasing customer need to feel loved, Acquia this morning at its first customer conference debuted the "Acquia Platform," which company officials say upends proprietary, siloed IT models and brings together seven years of Acquia’s innovation around open source.

It's all about targeting customers' needs and desires through metrics like conversion, satisfaction and loyalty.

Serious Drupal Flaw May Have Compromised Thousands of Sites

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Thousands of websites running one of the world's most popular open source web content management systems (CMS) may have been compromised by a "highly critical" security flaw.

The team at Drupal acknowledged last week that a vulnerability that affected every site running Drupal 7 was about as bad as it could get — and that websites that did not update or patch promptly should probably assume the worst.

"If you did not update your site within seven hours of the bug being announced, we consider it likely your site was already compromised," the team noted in a security announcement.

Getting to the Center of Customer Experience

2014-31-October-Center-of-the-Universe.jpgThink of the last time you had dinner at a four-star restaurant. Was the food well-presented, the wine pairings appropriate and the dessert tray enticing? Did you receive professional and attentive service? Was the ambience elegant, pleasant and soothing? And -- most importantly -- would you go back?

Your customers ask themselves the same sorts of questions after using your website or app, and your CMS -- how you manage and deliver content to your customer -- lays at the heart of their experience. It should be the core of your customer experience management (CXM) strategy. By placing the CMS in the keystone position, you can assemble information from multiple back office and third party sources to deliver compelling customer experiences across devices and platforms. And that's the whole game, right there. 

Let's Get the WCM out of the ECM

2014-29-October-Split-Wood.jpgFor years now, it's been obvious to many web professionals that Web Content Management (WCM) requires a Content Management System (CMS) designed specifically for managing web content. The evolution of WCM systems has been rapid and has grown, forcing a change in terminology to include “experience” in the vendor’s preferred Three Letter Acronym (TLA).

In the meantime, the Enterprise Content Management (ECM) space is fighting to maintain its relevance as the end-all, be-all of content management. The all or nothing approach worked well a decade ago but people are demanding changes from software at a rate that large ECM vendors cannot deliver. Rather than make the changes that need to be made to their offerings, these vendors are holding onto old mindsets. The industry needs to realize that ECM and WCM have gone in different directions and need to permanently sever their bonds.

What Gender Should You Target with Mobile Ads?

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It’s not a myth. Women really do love to shop.

Data has long showed that men are gaining ground when it comes to buying. But women still do the bulk of the shopping for themselves and their families.

And it’s not only in stores. A new analysis by AppLovin, a mobile marketing company that came out of stealth earlier this year, shows that women dominate mobile sales as well.

Discussion Point: Is the Cloud Really Secure?

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Cloud computing is on the rise, but with it comes new fears about data security. Cybercriminals are always looking for an in, so cloud services constantly need to stay ahead of potential vulnerabilities.

Nothing has driven that point home more than a flurry of recent high-profile breaches. But because cloud computing comes with many advantages, including cost, ease and convenience, companies have an incentive to find security solutions. But it’s a daunting challenge.

In this week’s Discussion Point we ask experts to weigh in about the risks versus benefits of the cloud. Is true cloud security an unattainable dream?

Inside Acquia's Gartner Ascension, Web CMS' Next Road Trip

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The verdict's been in a while now regarding Gartner's Magic Quadrant for Web Content Management Systems.

The question now is where does the space go from here? Where's the innovation in 2015?

The convergence of content, community and commerce will continue to fuel innovation, the CMO of one of Gartner's leaders told CMSWire.

"Open platforms will unify these pieces into one cohesive customer experience, where content-driven brand stories will seamlessly integrate with commerce portals on sites," Tom Wentworth, CMO of Gartner leader Acquia, told CMSWire.

The proliferation of digital experiences will continue to become more contextually relevant, Wentworth also said, because marketers will "break down silos of data to paint a more complete picture of what a customer wants and needs at a specific time and place."

A longtime Web CMS user, meanwhile, said he hopes vendors will make a deep dive into analytics capabilities in the coming year.

Marketo Hits its Mark, Delivers Strong Q3 Revenue Growth

It’s clear from the latest quarterly numbers out of Marketo that the company is sitting in the sweet spot of engagement marketing. Revenue in the third quarter rose 54 percent, billings advanced 50 percent and the addition of 140 new customers brought the company’s installed base up to 3,499.

More organizations are turning to San Mateo, Calif.-based Marketo after realizing that it’s now much more important to develop relationships with their customers instead of simply talking at them through advertisements.

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