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Web Cms News & Analysis

Twitter Wants to Prove Tweets Get People to Buy

Twitter Wants to Prove Tweets Get People to Buy Twitter found evidence followers exposed to Promoted tweets buy more in stores.

Twitter is taking the position its promoted tweets do in fact drive people to buy things. Measuring offline sales impact is the stated goal of a partnership with a firm called Datalogix in which companies can measure how effective tweets really are.

Instagram to Allow Video Uploads, Expands to Android 4.0

Instagram to Allow Video Uploads, Expands to Android 4.0Instagram for Video is now available for Android 4.0 devices, and all users are allowed to upload video from their image libraries. We already know Facebook wants to start using video ads right in the news feed, and this looks like it could be the first step.

Create Engaging Emails with Marketo's Definitive Guide

Create Engaging Emails with Marketo's Definitive GuideNeed advice on how to craft the most engaging emails? Marketo has produced 150 plus pages of tips in an attempt to define the email marketing genre.

 

Mobile Event Tracking Debuts from Digital Marketing Startup SocialClicks

 

Mobile Event Tracking Debuts from Digital Marketing Startup SocialClicks Managing campaigns across mobile devices and social media is an area that has no shortage of tools, so we'll go ahead and pile on yet another. Social marketing startup SocialClicks has announced a mobile event tracking system it hopes will be the go to tool of choice for Facebook marketing.

Put on Your Content Marketing Helmet - It's a Content Explosion

Customer Experience,Put on Your Content Marketing Helmet, It's a Content Explosion For many years it’s been said that publishing is every organization's second business, and that has never been truer than it is today, as the need for content to drive consumer transactions has moved from limited print advertising to the insatiable needs of the web-empowered consumer.

hybris, Accenture Agree to E-Commerce Partnership

hybris, Accenture Agree to E-Commerce Partnership 
Consulting firm Accenture has partnered up with hybris, to combine its marketing and customer experience expertise with the hybris ecommerce system offering customers an all in one technology and implementation system.

Pew Research: Social Networking Site Survey

Pew Research: Social Networking Site Survey Percentage of adult social network users over time. Black is overall, blue is Twitter only.

Online adults continue to adopt social networking sites, and 72% are now using them compared to just 8% back in 2005, a Pew Research report has found.

Why Do Organizations Hate Their Content Management System?

There seems to be a major disconnect between those who purchase a content management system (CMS) and those who actually have to use it. 

Yahoo Targets Rockmelt Social Browser in Latest Acquisition

Yahoo Targets Rockmelt Social Browser in Latest AcquisitionYahoo has targeted social browsing tool Rockmelt in its latest acquisition, a move that bolsters both its product base and its lineup of dedicated engineering personell.

Yahoo Making a Different Kind of Acquistion - Researchers

Yahoo Making a Different Kind of Acquistion - Researchers

Yahoo CEO Marissa Mayer has made nearly two dozen acquisitions during her tenure, and now she's committing the company to nearly 50 more. This time, instead of companies, Yahoo is snapping up PhDs so it can reinvest in its research and development.

Yahoo Making a Different Kind of Acquistion - Researchers

Yahoo Making a Different Kind of Acquistion - Researchers

Yahoo CEO Marissa Mayer has made nearly two dozen acquisitions during her tenure, and now she's committing the company to nearly 50 more. This time, instead of companies, Yahoo is snapping up PhDs so it can reinvest in its research and development.

E-Commerce Marketplace, Meet Tags: Tealium Partners with Magento

tag management, tealium, magento, customer experience

Tag management is one of the hottest areas in digital marketing, and this week tag management vendor Tealium scored a big partnership. The San Diego-based company will now integrate its tag management solution into the Magento Connect Marketplace, where Magento's more than 150,000 customers will get access to the 500 digital marketing vendors who use Tealium's tags.

Social Media Briefs: LinkedIn Content Gets Sponsored, Google Gets a Social Search Patent

Social Media Briefs: LinkedIn Content Gets Sponsored, Google Gets a Social Search Patent

Social media never takes a break, not even as we enter the dog days of summer. Be it LinkedIn, Google or Facebook, this week provided some engaging updates and gives us something to ponder about the future of social search. 

WordPress 3.6 Oscar Released with Native Audio + Video Support

WordPress 3.6 Oscar Released with Native Audio + Video SupportWordPress turned 10 years old in May 2013, and the annual release is upon us. Oscar, aka WordPress 3.6 has been released, and it features native audio and video support, and a slick revision control tool called time machine (above image).

Gartner MQ for Web Content Management 2013: Adobe, SDL, Sitecore Lead + Market Overview

Gartner MQ for Web Content Management 2013: Adobe, SDL, Sitecore Lead + Market Overview

Enterprise businesses find themselves leaning more and more heavily on their Web content management systems, and as the definition of what that means changes, so to must the most powerful systems adapt to the shifting market as the Gartner MQ for WCM 2013 clearly shows.

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