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Web Cms News & Analysis

Why Marketing Automation is a Must

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Imagine engaged and nurtured customers, who enjoy personalized, quality content that you deliver to them at the right place, at the right time, on the right device … customers who love your brand so much they just keep buying your products.

Meanwhile, your sales and marketing teams feel empowered to do their jobs better and act accordingly to sell your products more effectively.

Fantasy? Not exactly. One of the technological ways to get to this digital marketing Garden of Eden is marketing automation.

What Happens to Content Management When the Web Browser Fades Away?

2014-09-July-Big-Phone.jpgToday’s idea of web content may very well be 2024’s flip phone ....

Ten years ago, I had a flip phone. It had roaming. It had six MIDI ringtones. It had a Block Breaker knock-off game. Today I have an iPhone with an app for every facet of my digital experience. I can cash checks, speak face to face with my wife, and manage client relationships. I can even ask my phone to complete tasks for me. And, apparently, I use those apps 90 percent of the time I’m on my phone.

How do you think you’ll use the Internet 10, maybe 20 years from now? What do you see? Are the things in your home interconnected and intelligent? Do you wear devices that help you manage your life? Is your brain hardwired into the network?

And the Emmy Award for Web CMS Goes to ... Acquia

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No, the Primetime Emmy Awards hasn’t added a category for Best Digital Experience or Best Performing Web CMS.

But Web CMS and customer experience will be a major behind-the-scenes component on the day the television awards show announces its nominees online at the Emmys website.

Acquia, which provides a platform for content, community and commerce, is powering that website with its Acquia Cloud -- which was also the Web CMS engine behind the Grammys -- that includes an elastic infrastructure and delivery solutions for Drupal.

“It's critical that our site performs at its very best,” Marc Wade, executive director of digital for the Television Academy, said in a statement. “That's why we sought a technology partner with the experience and Drupal expertise to ensure TelevisionAcademy.com scales to meet the massive demand generated by the Emmys and other events, and that search led us to Acquia."

In a 'Troubled' WCM Sector, Analysts See 3 Innovators

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Fireworks may explode in the night sky as the US celebrates the Fourth of July weekend, but things are much quieter in the web content management market.

The frenetic pace of nine-figure WCM acquisitions of the past four years ended before Christmas, and the once-deep river of venture capital funding for fledgling players ran dry long ago.

Market shifts and technology trends -- the somewhat surprising strength of mobile, the stampede to Software-as-a-Service (SaaS), a growing infatuation with digital marketing -- were missed by many players, leaving the field "fragmented" and "troubled," according to fresh research by Matt Mullen and Alan Pelz-Sharpe at 451 Research.

What's New in July for Open Source CMS [Infographic]

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You know it. You love it. And now Dominic Smith, a senior writer and content strategist at Rackspace, the Windcrest, Texas-based CMS hosting company, has confirmed what anyone reading this probably already knows.

"Chances are good that a big chunk of the content you’ll read on the web today is being delivered through an open source CMS," he wrote in a recent blog post. "FedEx and The Washington Post are using Drupal. Coca-Cola France and Sony Music are using WordPress. Harvard and IHOP use Joomla!"

Jackrabbit Oak Blends 'Performance and Dynamic UX'

There's a good reason for marketers to pay attention to Jackrabbit Oak, the newest version of the Apache Software Foundation's open source content repository — at least according to Chief Technical Officer and Hippo co-founder Arjé Cahn.

"Marketers should not have to choose between performance [in a website] and dynamic user experience," he told CMSWire

Hippo, which has offices in Boston, Mass. and Amsterdam, The Netherlands, offers an open source CMS. It's interested in Jackrabbit Oak because of its potential to help rapidly distribute dynamic content, and some members of the Hippo team have contributed code to the Jackrabbit project.

A content repository, according to the Apache Software Foundation, is "a hierarchical content store with support for structured and unstructured content, full text search, versioning, transactions, observation, and more."

Niche Web CMS Wants to Help Law Firms Go Digital

A business dive into the Web Content Management System (CMS) world is risky. The market is saturated with platforms.

But Eric Diamond has high hopes for his company's new product. The new Software as a Service (SaaS) marketing solution is designed to help law firms execute their digital strategies — and avoid proprietary content management and marketing platforms with limited flexibility and long, expensive licenses.

"Most, if not all, of the other content management systems in this space are proprietary products," Diamond said.  "So new feature additions and bug fixes are done on the vendor’s schedule. Also proprietary platforms often have expensive licensing fees that tie customers into long term contracts."

Legal Publish is a sister company to Tribeca Digital and Tribeca Cloud, two other companies Diamond heads. 

A Cheaper Alternative to Marketing Analytics

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If 2012 was the year of the cloud and 2013 saw broad acceptance of big data, 2014 could go down as the year of cheaper analytics.

The year has been filled with announcements of new features from scores of vendors of all sizes, from SaaS providers like Gainsight and gShift up to pricier systems from Adobe, IBM, SDL and Oracle.

The latest example comes from Rival IQ, an 18-month-old, seed-funded startup in Seattle that already claims thousands of users, including "a healthy community of paid users," according to CMO Margaret Dawson — aka "Chief Marketing Badass, Fountain of Sarcasm."

Navigating Web CMS and Customer Experience

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Acquia. Adobe. Alfresco. Clickability. CoreMedia. Crafter Software. Drupal. Ektron. Hippo. HP Autonomy. Joomla. Kentico. WordPress. 

It's a web content management world after all, isn't it?

Digital Clarity Group (DCG), the research-based advisory firm focused on that WCM world above and customer experience management, released today the North American edition of its Guide to Service Providers for Web Content and Customer Experience Management. It's a report that covers the North American landscape of systems integrators and digital agencies.

Magnolia v5.3 Integrates Enterprise Data

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Magnolia certainly spent a lot of time developing its mobile capabilities with the release of v.5 last year, and today’s release of v.5.3 only furthers those developments.

The new update focuses on developing personalized customer experiences, providing enhanced collaboration capabilities for content publishers and integration with enterprise data sources.

Again, like the v.5 release, the new functionality in v.5.3 comes through a number of task focused apps including new content personalization and tag management apps. It also opens up the Magnolia App Framework to simplify the integration of third party software.

More on Millennials: Speak the Right Language

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Ever feel like something gets lost in translation whenever you market to millennials? There's a good chance you're right.

A new study of 1,800 millennials (ages 18-36) found 32 percent of those in English-speaking countries prefer a language other than English. And 46 percent said they're more likely to make a purchase if the information is presented in their chosen language.

The study, released Monday by SDL, is the fourth report of the “Five Truths for Future Marketers” series is titled “There is Only One Language”, and features results from SDL’s global survey of more than 1,800 millennials (ages 18-36). We shared another report from the series earlier this week. You can read the full study here.

Are Best-Of-Breed Customer Experiences Really Best?

2014-6-17 e-spirit.jpgAt the end of May, e-Spirit upgraded its web CMS offering to make it easier for content creators to provide personalized content. It followed hot on the heels of the v5.1 release which aimed to significantly boost companies online time to market and improve the overall customer experience.

Both announcements form part of a wider strategy to offer users a best-of-breed web CMS. E-Spirit has from the start pursued the best-of-breed approach as opposed to creating an enterprise suite. But why best-of-breed?

We asked Oliver Jaeger, vice president for global marketing and communications at e-Spirit why his company has consistently taken this approach and where this strategy will take the company in the future.

Jahia Extends Web CMS Platform with Portal Factory

Open source content management system (CMS) vendor Jahia has released four new products off the Jahia 7 platform that debuted in April.

The Geneva, Switzerland-based provider released today Portal Factory, its new enterprise portal solution. 

Microsoft and CXM: Yesterday, Today and Tomorrow

2014-12-June-Swings.jpgThere’s nothing quite so surprising in life as the about-face. You know how it is: someone or something spends years building up a certain set of expectations, and then -- seemingly out of the blue -- pivots almost completely away from those expectations to behave in a totally different manner. It’s the Beatles releasing Sergeant Pepper, Vince Vaughn playing a role other than “Vince Vaughn” or the English national team lining up in something other than a 4-4-2 (yes, that’s my timely World Cup reference for this column).

When it comes to a Customer Experience and digital marketing platform for internet sites, that’s exactly what Microsoft has done over the course of the last year. 

What's New in June for Open Source CMS

Thumbnail image for ed-schipul-with-helicopter.jpgWho has time to handle post-CMS deployment needs when there's so much to do developing the platform? That's the thinking of the creators of Tendenci, an open source content management system (CMS) project for associations and other nonprofits (NPOs).

Last week, the software development company spearheading the Tendenci platform launched a web alliance marketing program. It enables leading providers of marketing and website services to partner with Tendenci "to accelerate the success of the large installed base of websites powered by the Tendenci CMS platform," the Houston, Texas-based company claimed in a press release.

Establishing "an ecosystem of leading service providers" allows Tendenci to focus on developing its CMS platform, according to company founder and CEO Ed Schipul. He said Tendenci has more than 1 million users and powers "hundreds of websites" for NPOs, associations and other cause-related organizations worldwide.

Schipul quit his full time job as a software consultant for a large petroleum corporation in 1997 to start his own web marketing company. He began selling Tendenci CMS worldwide in 2004 and released it as an open source product in 2012. 

Schipul describes himself as an amateur photographer as well as a drone builder and pilot, who just wants to "Organize and Connect the World's People" — and "Do Good."

What else is new in free and open source CMS this month? Read on.

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