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Web Cms News & Analysis

How Forrester Views its 10 Web Content Management Sharks

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To get into Forrester's Web Content Management Club, you have to have a few things. Like $50 million, for starters.

Forrester's top 10 WCM vendors, which the Cambridge, Mass.-based research organization announced yesterday in its Wave, must have at least $50 million in WCM or digital experience revenue annually.

They also need "significant interest from Forrester clients" and "experience as the primary solution for web content management in large organizations."

In other words, we're swimming with web content management sharks here, not pond minnows. 

Which shark has the best bite? Forrester researchers said Adobe Systems for its Adobe Experience Manager 6.0. Sitecore was also named a leader.

Acquia, OpenText, SDL, HP, IBM and Oracle were cited by Forrester as "strong performers." And Ektron and EPiServer -- now merged -- got nods individually as "contenders." In all, the top 10 includes six American-rooted companies, three European and one Canadian.  

Let's take a peek into how Forrester researchers analyze each shark.

Why Translation is Becoming Invisible

2015-05-February-Location.jpgIf you’ve ever tried to find a hotel in Paris without knowing French or searched for that famous restaurant in Beijing without Chinese skills, you know that navigating a foreign country can be an adventure -- to put it mildly. Tech companies from Microsoft to Google are helping remove difficulties by building increasingly sophisticated translation capabilities, such as real-time voice translation.

Average users can now employ their mobile devices to ease the transition between cultures, and they expect similar progress in your company’s website and app. How do you make your multilingual presence not cumbersome nor half-finished, but seamless and invisible?

Guess Who Remained Queen of the Forrester Wave for WCM?

Adobe maintained its multi-year reign at the top of the Forrester Wave for Web Content Management (WCM) today.

The San Jose, Calif. provider, which offers the Adobe Experience Manager WCM suite, was ranked highest in the Forrester Wave for Web Content Management for Digital Experiences for the first quarter of this year. "Adobe is a standout with its integrated portfolio," Forrester stated.

Adobe topped Forrester's only other leader, Copenhagen-based Sitecore, for its current offering and strategy in the Wave released today. Sitecore, a "strong performer" for Forrester last time around, "has a strong product and high growth."

The Catch with Customer Experience? Making it Work

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Business leaders, analysts and consultants are in consensus that customer experience is the core differentiator for just about every company, regardless of market or vertical. Customer experience drives sales, retention, profitability and even shareholder value.

There’s also very little dissent on the point that we’ve entered a time when everything is digital -- the barriers between channels have blurred to the point that the distinction is no longer relevant. Going forward, digital experience refers to the ways digital technology shapes experiences, regardless of being online or offline.

The core issue facing digital experience isn't the vision -- it's making it work.

The IoT Will Drive the Future of Digital Experience

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People often think of the Internet of Things as being about smart thermostats, milk-ordering fridges and cheap beacons. This practical view obscures both the promise and the threat of IoT.

IoT is about adding sensors, logic and connectivity to anything imaginable. In an IoT world, so much data that could only be captured with significant human effort can now be easily gathered and quantified. With a small investment, almost anything bigger than a postage stamp can be located and observed. Large objects and more investment allow for many additional capabilities, which are amplified when the devices interact with other things in the IoT.

The Line Between Web CMS + Enterprise Social Networks Blur

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While conducting research for my yearly enterprise social network update, a trend that had been simmering for a while bubbled to the top: Quite a few enterprise social networking vendors had or were planning to extend their software in ways that make them nearly indistinguishable from web content management solutions.

That’s not too surprising. Jive Software has, for some time, supported external communities that provide a rich user experience with its JiveX product. Other enterprise social network vendors, for example Jostle, have positioned themselves as “social” intranets. While ostensibly an enterprise social network, products such as these often fill the same role as web content management software. They are used to create rich web-based experiences for internal or external communities.

CMSWire Tech Super Bowl: Seattle vs. New England

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Forget the Patriots vs. Seahawks. Starbucks vs. Dunkin Donuts. Tom Brady against Russell Wilson.

The 49th Super Bowl of the National Football League -- set for Sunday, Feb. 1 -- also features an undercard of two respected tech cities going head to head.

With that, we bring you today the first CMSWire Tech Super Bowl.

The matchup: two Web CMS industry players:

David Hillis, vice president of business development for Seattle's Ingeniux.

Tom Wentworth, chief marketing officer of Burlington, Mass.-based Acquia, which moves into Boston later this year.

Who Wins, Loses in Ektron-EPiServer Web CMS Merger?

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The merger between Ektron and EPiServer announced Tuesday forms a tech alliance that could compete with web content management system giants like Adobe and Sitecore, according to industry analysts.

Or, as one analyst said, it could be "another venture capitalist effort to milk software license maintenance revenues out of an ailing vendor."

"It’s not the first time we’ve seen a struggling software vendor taking a private equity bailout," Boston-based Nucleus Research Vice President Rebecca Wettemann told CMSWire after Accel-KKR bought Nashua, N.H.-based Ektron last month.

Days later, the investment firm bought Stockholm-based EPiServer. This week, it confirmed reports it was merging the entities.

Ektron customers "at least have a clearer view of where the company actually stands," Wettemann said, adding that the first 90 days will be critical to both customer bases as the new executive team lays out its strategy.

Managing Digital Experiences with DNN's New Evoq 8

With today’s release of Evoq 8, the latest iteration of DNN’s web content management suite, digital marketers will find it easier to personalize their site content, view and act on real-time visitor stats, and access cloud-hosted digital assets from anywhere, the company claims.

“From a marketing solutions perspective, on the one hand are traditional web CMS for content publishing and on the other hand, there are now more nascent solutions from young companies rooted in predictive analytics, personalization, and content marketing,” said Navin Nagiah, CEO and president of DNN, in a press release.

“Marketers are desperate to bridge that gap. With Evoq 8, we will be one of the few companies to straddle both worlds and deliver measurable ROI to customers.”

A Slimmer SDL Takes on the CXM Gorillas

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Sometimes less is more, as SDL claimed yesterday when it chopped its customer experience (CX) suite down to four parts from seven while boasting it now has the only global-ready CX suite.

SDL's Customer Experience Cloud V2.0 consists of Digital Experience, Knowledge Center, Customer Analytics and Language.

The strategy, which was first reported by CMS Wire in mid-November, plays off SDL's products in language to distinguish the US- and UK-based firm from bigger competitors on both sides of the Atlantic.

Told You So: Ektron is Merging with EPiServer

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Accel-KKR, the private equity firm that closed 2014 by buying Stockholm-based EPiServer and Nashua, N.H.-based Ektron, today confirmed what CMSWire reported more than seven weeks ago.

It's combining the two web content management systems (CMS) under the EPiServer name to "create the most complete digital experience platform in the cloud."

The news came at the exact time winter storm Juno was pummeling Ektron's New England headquarters — an irony not lost on former employee Fred Bals. Bals, who left Ektron in November after five years as manager of its customer advocacy and media relations programs, said simply, "One natural disaster deserves another."

But not everyone was as pessimistic. Ed Rogers, who joined Ektron shortly after his brother Bill founded the company in 1998, said it was potentially positive news. Rogers, who was fired in 2011 and went on to launch Akumina, told CMSWire, "New leadership signals a cultural change. I'm hopeful the new team will put the customer first, something that should be good for Ektron clients."

Personalization, Good. Silos, Bad - Tweet Jam Redux #cxmchat

If you're looking for the Cliff's Notes version of this week's Content and Commerce Tweet Jam, the title has it -- personalization good, silos bad.

But the panelists covered a lot more ground in the hour-long discussion of what it takes to stand above the crowd in the world of online commerce. Does your e-commerce experience make the cut? 

Joomla's Latest Offering: An Option to Build Free, Hosted Sites

The Joomla open source web content management system (WCMS) community announced a new website-building offering today.

It's launching Joomla.com, where users will create and build freely hosted Joomla websites. Joomla partnered with SiteGround, a web hosting company who has built the server infrastructure that will accommodate the free Joomla sites.

Telerik Exec Dishes on New Release, JavaScript's Momentum, More

Progress Software just debuted the latest version of the Telerik application development platform for mobile development. It's an important release for Bedford, Mass.-based Progress, which bought Telerik, the makers of the Sitefinity web content management system (WCMS), late last year.

Now barely a year old – this Telerik platform launched in February 2014 – it is difficult to imagine that major changes could be so quickly introduced. But as Aygun Suleymanova, head of Platform Product Marketing at Telerik, explained, the platform has gained significant traction. Specifically, some 20,000 apps have been built with it by more than 600 enterprises, to say nothing of the thousands of individual developers.

So scratch that supposition that little could have changed in the space of a year. In fact what Telerik has done is taken the usage data and customer feedback to development more capabilities to make development that much faster.

Ektron Delays Annual Conference 7 Months

Low registration numbers have reportedly convinced Web CMS provider Ektron to delay its annual conference. Ektron Synergy 2015 is now scheduled for Nov. 8 through 11 at the Cosmopolitan of Las Vegas — seven months later than originally planned.

The change marks the latest in a series of shakeups at the Nashua, N.H.-based company. In the past two months, Ektron has made headlines with a sale to a private equity firm and a change in executive leadership that resulted in the ouster of co-founder Bill Rogers.

Rogers left late last month, but the company has yet to officially announce his departure or announce a new CEO.

Ektron was sold last month to Accel-KKR, a private equity firm that also bought EPiServer. Some sources within and outside the company report Ektron and EPiServer are destined to merge in the near future. 

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