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Web Cms News & Analysis

Digital Clarity Group Warns CEM Vendors to 'Transform or Die'

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There is a ring of truth to the introduction to Digital Clarity Group’s (DCG) latest research on  European web content and customer experience servicer providers  — even if it is a little dramatic. In it, Scott Liewehr, president and principal analyst at DCG, stressed that this is the age of digital disruption,.

Organizations have to transform they way to work or die, he continued.

He's not the first person to make such an argument on behalf of customer experience and engagement (CEM) vendors and  service providers. But he is among a minority that can support his argument with research on 45 companies.

Hippo's CMS Update Includes Advanced Channel Management

web cms, Advanced Channel Management Highlights Hippo's New CMS 7.9

Hippo's latest update to its web content management system (CMS) platform promises to “wow” customers with enhanced channel management, personalization, security functions and web navigation.

Hippo launched version 7.9 of its CMS today. The update includes a new Advanced Channel Management feature and the introduction of CKEditor, SCXML Workflows and Secure Content Replication.

Sonja Wraith, vice president of marketing for the Amsterdam, Netherlands-based open source CMS provider, told CMSWire that the new version offers greater flexibility and more marketing capabilities — features essential to solid customer experience functionality on the enterprise level.

News Bites: New Words on Google Analytics, Telerik Tries Open Source, More

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And now, the news ... Google Analytics provides a single view, Telerik open sources UI tools and launches newest Sitefinity and WebDAM refreshes its platform and mobile app.

Plus, Ektron unveils a new content marketing platform and Gmail trials a new Grid View for promotions.

Important Innovation vs. Endless Expansion in WCM

Important Innovation vs. Endless Expansion in WCMWeb Content Management (WCM) is in the middle of an important innovation phase. That's right, I said it. “Innovation” because we are seeing new, as yet unmet, challenges being addressed with new capabilities. And “important” (as opposed to “trendy”) because our experience is that many of these new capabilities from WCM providers sit squarely on fixing things that don’t happen in a customer’s browser window.

Hackers Use Viral Videos to Attack B2B E-Commerce Site

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You probably never thought about kittens, zombies and porn in the same breath — and the imagery gets even weirder if you throw the words "B2B e-commerce" into the mix.

But everything is possible on the Internet: even a distributed denial-of-service (DDoS) attack that employed an apparently unprecedented technique to cause thousands of online video viewers to unwittingly bombard a target website with junk traffic.

According to researchers from Web security firm Incapsula, the attack last Wednesday resulted from a persistent cross-site scripting (XSS) vulnerability on one of the biggest and most popular video sites on the web.

Incapsula co-founder Marc Gaffan declined to identify the site, but told CMSWire it ranks among the top 50 websites in the world by traffic based on statistics from Amazon-owned firm Alexa. That seems to narrow it down to one of two sites: Youtube.com — the third largest — or Xvideos.com — the 44th largest.

Someone capitalized on viral videos of something like cute cats … or maybe sex kittens … to surreptitiously turn website visitors into “DDoS Zombies” — in the hope of taking down an unidentified B2B e-commerce site.

You can't make this stuff up.

5 Minutes With Irina Guseva

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Inside the content management universe, there are vendors who promote their technologies, customers trying to pick just the right one and analysts who try to bridge the gap.

One of the most colorful analysts in the enterprise information management space is Irina Guseva, senior analyst for the Real Story Group and an occasional contributor to CMSWire.

Starting her career as a broadcast, print and online journalist, she later worked as a web CMS practitioner and industry consultant. In all, she has more than 15 years of experience with content technologies -- a very long time in an industry that evolves so rapidly.

In the first of a new feature for CMSWire, we asked Guseva five questions to take her pulse on the state of the industry.

Changing Your Website? Answer These 4 Questions First

Want to make big changes to your web presence? The first step should not be to develop a request for proposal (RFP) to select a new CMS or an integration partner or both. First you need to answer four questions.

5 Ways to Maximize Your Web CMS

We recently picked the brain of a web content management analyst to discover what's in and what's out. Today, we go to the numbers to tell us who's hot.

Ektron reported double-digit year-over-year growth in revenue as well as double-digit earnings before interest, taxes, depreciation, and amortization (EBITDA) for fiscal year 2013. The Nashua, N.H.-based web content management (WCM) provider -- recognized by Gartner and Forrester -- claims its platform includes capabilities to unlock key parts of websites without affecting stability, involving IT resources or requiring a lengthy platform migration. 

On the heels of its growth announcement, CMSWire talked to Bill Rogers, Ektron's CEO and chairman, about getting the most out of your CMS.

Biggest Web CMS Challenges: People, Mobile

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Adaptive content. Responsive design. The separation of content from presentation. 

It's a dense world in web content management systems (CMS). Ultimately, though, the primary challenge may be staring you in the mirror. The human challenge.

"The human challenge is actually the primary one," said Tim McLaughlin, president and founder of Siteworx,a digital agency and system integrator based in Reston, Va, that specializes in web content management (WCM), e-commerce, digital asset management (DAM), mobile and content marketing and strategy.

"Authors like to see the context of their content," McLaughlin added. "That's why Microsoft Word defaults to showing you the WYSIWYG mode. If an organization chooses to do that separation of content from presentation, then the tools should easily facilitate previews and authors should be well educated on the reasons for it."

What's New in April for Open Source CMS

Pantheon

San Francisco-based Pantheon expanded the popular web development platform it created for Drupal to WordPress installs this month.

The company's technology, based on a container-based architecture, helps professional developers and designers build and maintain websites and applications. It offers an array of tools like version control, dev/test environments, team management, backups and workflow. (Click image to enlarge.)

Pantheon CEO and co-founder Zack Rosen said the three-year old company initially focused on Drupal because its development team included a number of former Drupal consultants.

But he noted that WordPress is the world’s most popular content management system (CMS), powering over 76 million websites (19% of the web).

"Owing to its simplicity, WordPress has become the de facto Internet publishing tool for businesses with straightforward content management and design requirements," he wrote in a blog post. "We have a huge amount of respect for what the WordPress community has accomplished. We share the same mission: to build a simpler, easier, more powerful and more democratized World Wide Web."

So what else is new, directly or indirectly, in the world of free and open source CMS this month? Read on — and if you have FOSS CMS news to share, drop us a line so we can include you in our next monthly column.

Good Content is Just the Tip of the Iceberg

We’re often told that the best way to create advocacy and brand loyalty through business websites is by providing compelling, timely content and making it available on multiple devices and across a number of platforms. But is content creation and delivery only the tip of the iceberg when it comes to producing dynamic, customer-facing digital experiences?

Reducing the creation of an engaging customer experience to a simple, easy-to-achieve objective overlooks the complexities and layers that go on behind this task.

Backbase Boasts 'Lean, Agile' Customer Experience Platform

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Backbase is a small company with big plans for customer experience management (CXM). The company markets a CXM platform that puts control in the hands of the business users, explained Jelmer de Jong, the company's global head of marketing.

"It's lean and agile," he said. "It lets users access all enterprise content from a single place and adapt it for optimal omnichannel experiences."

Rather than offer a unified platform, many customer experience management vendors offer a number of different applications that are only loosely tied together — and leave it to the customers to pull everything together. Backbase claims to be an exception.

"Many of our competitors, including IBM, Oracle and Adobe, grew by acquisition. They have big, bloated customer experience suites that take a one-size-fits-all approach.. We started with one integrated portal and grew on the basis of market research and client feedback to create a flexible platform that really empowers our customers," de Jong said.

Adobe, Intershop Integration Boosts E-Commerce

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Adobe just introduced another option for online retailers who are struggling to bridge the gap between content and e-commerce.

Only a week after Adobe enhanced its e-commerce options through a formal integration with Elastic Path, it announced it is integrating Experience Manager with Intershop, an omnichannel e-commerce technology vendor.

The integration could help businesses develop better and more personalized customer experiences, Adobe maintains.

Sitecore Apps Offer Mobile Customer Experience Analytics

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Sitecore wants to put the customer at the heart of customer experiences. And now that the world has gone mobile, that means optimizing the mobile customer experience.

With Sitecore's release of mobile apps for its experience platform, it's acting on that business strategy.

While it hasn't put its entire experience platform on mobile, it has made the platform accessible on mobile — a timely move given predictions by Forrester and others that the lines are blurring between physical and digital worlds.

Adobe Adds E-Commerce Option with Elastic Path Integration

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Adobe Marketing Cloud can make even the most sophisticated marketing campaigns easy to develop. Now it's enhancing its e-commerce options through a formal integration with Elastic Path. 

It's a key integration — and particularly noteworthy because the development work Elastic Path has completed provides an integrated authoring experience directly inside of Adobe Experience Manager, which is unique.

Adobe has previously worked with Elastic Path on a number of different projects. It was through these projects that, little by little, both companies realized they were good for each other and decided to tie the knot.

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