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Web Cms News & Analysis

5 Ways to Maximize Your Web CMS

We recently picked the brain of a web content management analyst to discover what's in and what's out. Today, we go to the numbers to tell us who's hot.

Ektron reported double-digit year-over-year growth in revenue as well as double-digit earnings before interest, taxes, depreciation, and amortization (EBITDA) for fiscal year 2013. The Nashua, N.H.-based web content management (WCM) provider -- recognized by Gartner and Forrester -- claims its platform includes capabilities to unlock key parts of websites without affecting stability, involving IT resources or requiring a lengthy platform migration. 

On the heels of its growth announcement, CMSWire talked to Bill Rogers, Ektron's CEO and chairman, about getting the most out of your CMS.

Biggest Web CMS Challenges: People, Mobile

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Adaptive content. Responsive design. The separation of content from presentation. 

It's a dense world in web content management systems (CMS). Ultimately, though, the primary challenge may be staring you in the mirror. The human challenge.

"The human challenge is actually the primary one," said Tim McLaughlin, president and founder of Siteworx,a digital agency and system integrator based in Reston, Va, that specializes in web content management (WCM), e-commerce, digital asset management (DAM), mobile and content marketing and strategy.

"Authors like to see the context of their content," McLaughlin added. "That's why Microsoft Word defaults to showing you the WYSIWYG mode. If an organization chooses to do that separation of content from presentation, then the tools should easily facilitate previews and authors should be well educated on the reasons for it."

What's New in April for Open Source CMS

Pantheon

San Francisco-based Pantheon expanded the popular web development platform it created for Drupal to WordPress installs this month.

The company's technology, based on a container-based architecture, helps professional developers and designers build and maintain websites and applications. It offers an array of tools like version control, dev/test environments, team management, backups and workflow. (Click image to enlarge.)

Pantheon CEO and co-founder Zack Rosen said the three-year old company initially focused on Drupal because its development team included a number of former Drupal consultants.

But he noted that WordPress is the world’s most popular content management system (CMS), powering over 76 million websites (19% of the web).

"Owing to its simplicity, WordPress has become the de facto Internet publishing tool for businesses with straightforward content management and design requirements," he wrote in a blog post. "We have a huge amount of respect for what the WordPress community has accomplished. We share the same mission: to build a simpler, easier, more powerful and more democratized World Wide Web."

So what else is new, directly or indirectly, in the world of free and open source CMS this month? Read on — and if you have FOSS CMS news to share, drop us a line so we can include you in our next monthly column.

Good Content is Just the Tip of the Iceberg

We’re often told that the best way to create advocacy and brand loyalty through business websites is by providing compelling, timely content and making it available on multiple devices and across a number of platforms. But is content creation and delivery only the tip of the iceberg when it comes to producing dynamic, customer-facing digital experiences?

Reducing the creation of an engaging customer experience to a simple, easy-to-achieve objective overlooks the complexities and layers that go on behind this task.

Backbase Boasts 'Lean, Agile' Customer Experience Platform

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Backbase is a small company with big plans for customer experience management (CXM). The company markets a CXM platform that puts control in the hands of the business users, explained Jelmer de Jong, the company's global head of marketing.

"It's lean and agile," he said. "It lets users access all enterprise content from a single place and adapt it for optimal omnichannel experiences."

Rather than offer a unified platform, many customer experience management vendors offer a number of different applications that are only loosely tied together — and leave it to the customers to pull everything together. Backbase claims to be an exception.

"Many of our competitors, including IBM, Oracle and Adobe, grew by acquisition. They have big, bloated customer experience suites that take a one-size-fits-all approach.. We started with one integrated portal and grew on the basis of market research and client feedback to create a flexible platform that really empowers our customers," de Jong said.

Adobe, Intershop Integration Boosts E-Commerce

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Adobe just introduced another option for online retailers who are struggling to bridge the gap between content and e-commerce.

Only a week after Adobe enhanced its e-commerce options through a formal integration with Elastic Path, it announced it is integrating Experience Manager with Intershop, an omnichannel e-commerce technology vendor.

The integration could help businesses develop better and more personalized customer experiences, Adobe maintains.

Sitecore Apps Offer Mobile Customer Experience Analytics

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Sitecore wants to put the customer at the heart of customer experiences. And now that the world has gone mobile, that means optimizing the mobile customer experience.

With Sitecore's release of mobile apps for its experience platform, it's acting on that business strategy.

While it hasn't put its entire experience platform on mobile, it has made the platform accessible on mobile — a timely move given predictions by Forrester and others that the lines are blurring between physical and digital worlds.

Adobe Adds E-Commerce Option with Elastic Path Integration

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Adobe Marketing Cloud can make even the most sophisticated marketing campaigns easy to develop. Now it's enhancing its e-commerce options through a formal integration with Elastic Path. 

It's a key integration — and particularly noteworthy because the development work Elastic Path has completed provides an integrated authoring experience directly inside of Adobe Experience Manager, which is unique.

Adobe has previously worked with Elastic Path on a number of different projects. It was through these projects that, little by little, both companies realized they were good for each other and decided to tie the knot.

OpenText Wants to Help Customers Connect with New Experience Suite

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Most businesses seem to understand it's important to create a consistent, multichannel digital presence — at least if the goal is to attract and retain customers. But that's easier said than done.

As the folks at OpenText explain, "The challenge is to extract value from managed content, optimize and personalize that content delivery and bridge the chaotic interactive world with the secure data repositories that reside behind the firewall." And don't forget to deliver these compelling and engaging experiences while adhering to all your established information governance policies and standards, OK?

No wonder why so many customer experience objectives fall flat — and why companies like OpenText are creating new solutions for delivering relevant, interactive experiences on screens of all sizes.

Web CMS: Who's Hot, What's Not and More

With the news of Drupal hitting the 1 million mark in terms of websites deployed worldwide, what better time to dive into the Web content management systems (CMS) space. So what's going on?

Get More Results with Less Effort in B2B Marketing Automation

Getting More From Less With B2B Marketing AutomationWhy is it that the things we know are good for us are so hard to start? Think exercise, eating right, starting that blog, taking risks. Research from Ascend2 shows marketers find marketing automation one of the most difficult tactics to execute, despite admitting that the more extensively they adopt it, the more success it brings. The “the first step is the hardest” seems to ring true here. The biggest stumbling block? The question, “What will I get for my efforts and how soon?”

What's New in March for Open Source CMS

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A round of applause for Drupal, please. Drupal is now powering more than one million websites worldwide, reinforcing its ranking as one of the most popular content management systems (CMS) on the planet. 

According to BuiltWith Research, Drupal powers more than 12 percent of the world’s top 100,000 websites as measured by traffic. That's still far behind Wordpress, which runs more than 43 percent of those top 100,000 sites. But it's still a significant feat, according to Holly Ross, executive director of the Drupal Association, the nonprofit organization that supports the Drupal open source project.

Ross is clearly enamored with Drupal. "Every day, we hear stories from all over the world about how Drupal is changing individual lives for the better," she effused in a statement.

Is there is a direct relationship between open source CMS and better lives? We'll let you make your own decision about that. And as you ponder the question, read on for more news from the world of free and open source CMS. And remember: everyone with FOSS CMS news should drop us a line so we can include you in our next monthly column.

Rackspace Emphasizes Digital Marketing Infrastructure

Companies deploying digital marketing capabilities have the technology experts. And they have those who specialize in customer engagement.

On the surface, that's two "very different" disciplines, said Gerardo Dada, product marketing leader for open cloud provider Rackspace Hosting.

Rackspace wants to merge those two worlds and today announced the launch of a new practice focusing on digital marketing infrastructure needs, Rackspace Digital. The hybrid cloud platform, Rackspace said, will help marketers engage with customers via websites, portal/extranets, mobile apps or online stores.

Having an "online presence" is for marketers "becoming more important than ever," Dada told CMSWire.

If You Dress SharePoint Differently, Is it Easier to Use? #SPC14

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SharePoint 2013 has a lot going for it … "if only it wasn't so hard to use." Ask anyone who uses it routinely — and doesn't work in IT — and you're likely to hear something along those lines.

Non-technical users tend to describe SharePoint as easier in theory than practice (unless someone invests the time to become an expert.) "It can get really complicated if you want to go past posting documents or adding a list," one user explained.

Some users give up, relying on share drives or their own hard drives and email rather than a tool that integrates both these functions. "It's hard to persuade them to go a more digital route," another user said.

Others take the easy way out and ask someone in the IT department to generate or post content, even though that's not an IT function.

But what if there was a better way? What if there was a way to retain the functionality of SharePoint in a simplified package — to dress it, as it were, in different clothes? That's what Akumina claims it can do.

Too Much Fun: Things to Check This Weekend

CMS, big data and everything in between can be not only work, but also fascinating, practical in your personal life and a whole lot of fun. We’ve selected a few our favorites to share with you.

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