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Web Cms News & Analysis

Magnolia v5.3 Integrates Enterprise Data

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Magnolia certainly spent a lot of time developing its mobile capabilities with the release of v.5 last year, and today’s release of v.5.3 only furthers those developments.

The new update focuses on developing personalized customer experiences, providing enhanced collaboration capabilities for content publishers and integration with enterprise data sources.

Again, like the v.5 release, the new functionality in v.5.3 comes through a number of task focused apps including new content personalization and tag management apps. It also opens up the Magnolia App Framework to simplify the integration of third party software.

More on Millennials: Speak the Right Language

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Ever feel like something gets lost in translation whenever you market to millennials? There's a good chance you're right.

A new study of 1,800 millennials (ages 18-36) found 32 percent of those in English-speaking countries prefer a language other than English. And 46 percent said they're more likely to make a purchase if the information is presented in their chosen language.

The study, released Monday by SDL, is the fourth report of the “Five Truths for Future Marketers” series is titled “There is Only One Language”, and features results from SDL’s global survey of more than 1,800 millennials (ages 18-36). We shared another report from the series earlier this week. You can read the full study here.

Are Best-Of-Breed Customer Experiences Really Best?

2014-6-17 e-spirit.jpgAt the end of May, e-Spirit upgraded its web CMS offering to make it easier for content creators to provide personalized content. It followed hot on the heels of the v5.1 release which aimed to significantly boost companies online time to market and improve the overall customer experience.

Both announcements form part of a wider strategy to offer users a best-of-breed web CMS. E-Spirit has from the start pursued the best-of-breed approach as opposed to creating an enterprise suite. But why best-of-breed?

We asked Oliver Jaeger, vice president for global marketing and communications at e-Spirit why his company has consistently taken this approach and where this strategy will take the company in the future.

Jahia Extends Web CMS Platform with Portal Factory

Open source content management system (CMS) vendor Jahia has released four new products off the Jahia 7 platform that debuted in April.

The Geneva, Switzerland-based provider released today Portal Factory, its new enterprise portal solution. 

Microsoft and CXM: Yesterday, Today and Tomorrow

2014-12-June-Swings.jpgThere’s nothing quite so surprising in life as the about-face. You know how it is: someone or something spends years building up a certain set of expectations, and then -- seemingly out of the blue -- pivots almost completely away from those expectations to behave in a totally different manner. It’s the Beatles releasing Sergeant Pepper, Vince Vaughn playing a role other than “Vince Vaughn” or the English national team lining up in something other than a 4-4-2 (yes, that’s my timely World Cup reference for this column).

When it comes to a Customer Experience and digital marketing platform for internet sites, that’s exactly what Microsoft has done over the course of the last year. 

What's New in June for Open Source CMS

Thumbnail image for ed-schipul-with-helicopter.jpgWho has time to handle post-CMS deployment needs when there's so much to do developing the platform? That's the thinking of the creators of Tendenci, an open source content management system (CMS) project for associations and other nonprofits (NPOs).

Last week, the software development company spearheading the Tendenci platform launched a web alliance marketing program. It enables leading providers of marketing and website services to partner with Tendenci "to accelerate the success of the large installed base of websites powered by the Tendenci CMS platform," the Houston, Texas-based company claimed in a press release.

Establishing "an ecosystem of leading service providers" allows Tendenci to focus on developing its CMS platform, according to company founder and CEO Ed Schipul. He said Tendenci has more than 1 million users and powers "hundreds of websites" for NPOs, associations and other cause-related organizations worldwide.

Schipul quit his full time job as a software consultant for a large petroleum corporation in 1997 to start his own web marketing company. He began selling Tendenci CMS worldwide in 2004 and released it as an open source product in 2012. 

Schipul describes himself as an amateur photographer as well as a drone builder and pilot, who just wants to "Organize and Connect the World's People" — and "Do Good."

What else is new in free and open source CMS this month? Read on.

Yes, It's True: Microsoft + Salesforce are Hooking Up

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Salesforce CEO Marc Benioff has a new BFF — and he’s none other than Microsoft CEO Satya Nadella.

You have to give Benioff credit for leveraging his Zen Buddhist learnings and urging Microsoft to regain its “beginner's mind.” Last year, at TechCrunch Disrupt, he called Microsoft “such a disaster” that only Bill Gates could save it.

In 2010, Microsoft sued Salesforce for nine patent infringements and Benioff called Microsoft a patent troll.

Today Benioff was busy on Twitter, posting pictures of himself and Nadella in various settings, sometimes even looking like lovebirds. 

E-Spirit CMS Promises to Improve User Experience

Content is still king. With the version 5.1 release of its FirstSpirit Content Management System (CMS), e-Spirit re-affirms its commitment to that principle.

Good content means good customer experiences, and good customer experiences helps to retain customers, the company maintains.

CoreMedia Promises Seamless Customer Experiences

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The notion of seamless customer experiences across channels is more of a wish than a reality.

"There is a lack of integration" among e-commerce and content providers, said Doug Heise, global product marketing director for CoreMedia, a web content management provider. "Customers are not getting that single brand experience they want."

But Heise told CMSWire that CoreMedia AG has a solution. The company, which has headquarters in Hamburg, Germany and San Francisco, introduced LiveContext 2.0 today. Heise said it will provide e-commerce and marketing professionals the ability to transform their online stores with better experiences.

CoreMedia is calling it a next-generation digital engagement application that is integrated with IBM WebSphere Commerce.

Writing an Agile, Scalable Marketing Future

2014-12-May-Rewriting-Marketing.jpgIt should be pretty clear by now that the process of marketing and creating content for customer experiences has changed. From the broad disruption of digital, to the more specific challenges of developing mobile experiences, to social and the puzzle that is still personalization -- is it any wonder that more than 75 percent of marketers feel like marketing has changed more in the last two years than it has in the last 50?

Blending Personalization and the Personal Touch: 5 Minutes with Scott Liewehr

2014-2-May-Scott-Liewehr no text.jpgRemember when shopkeepers knew your name? Good ones still do. Good websites, too.

Raising the level of customer experience on the web and mobile is, perhaps, the  greatest challenge facing marketers today.

Scott Liewehr got his start back in the late '90s leading the team which built Starwood Hotels' large-scale intranet. Since then, he's helped 100 of the Fortune 1000 with their ECM, WCM and portal needs.

7 Ways to Engage Prospects on Your Website

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Marketing automation. Email marketing. Marketing campaigns.

All important. But not as important your website. It's where you want to drive prospects to, right?

"The website is your hub," said Sarah Watz, co-founder and CEO of Pixpro, an 11-year-old Stockholm, Sweden, digital communications agency. "It’s where you own your presence. It is important to really get to know your customers. So you can craft your content on the website for them. Reality is that the more niched you are the more relevant you are."

CMSWire talked to Watz about the importance of having a great Website. She gave us seven ways to make sites more engaging and tempting for visitors to stay.

What's New in May for Open Source CMS

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Joomla kept its promise to release the latest version of its open source content management system (CMS) in April with yesterday's launch of Joomla 3.3.

The new version offers enhanced security, enables microdata for the first time and replaces MooTools-based JavaScript with jQuery equivalents. The company claims these new features make Joomla 3.3 "the most secure, searchable and fastest-loading Joomla CMS yet, ensuring the most efficient developer experience for Joomla out of the box."

Of course, Joomla wasn't the only free and open source CMS provider to make headlines last month. Hippo launched version 7.9 of its CMS last week. A webinar on what’s new in Hippo CMS 7.9 can be found here. Jahia kicked off the month with the release of Jahia 7, which offers a wide range of new features and functions.

And Fusionbox, a Denver-based web design/build firm, introduced its new open source product, Widgy. The company describes Widgy as "a heterogeneous tree editor," "well-suited" for use as a CMS, built on Python/Django. The company maintains: 

Widgy integrates with mezzanine CMS to form a system that is easier to use and has more flexibility than other popular systems. As a tree editor, Widgy couples with mezzanine to create and edit pages as if they were branches on a tree."

Fusionbox President and founder Alexander Groth the company's CMS is "not just an HTML editor" and predicted its "intuitive drag-and-drop interface will appeal to non-technical website owners who want to take control and edit their content."

So what can we expect in the FOSS world this month?

New Joomla Web CMS Enhances Search, Security

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Joomla had so much fun releasing its biggest version to date in November that it decided to update again this quarter. 

The company, an open source web content management system (CMS) provider, today announced the availability of Joomla 3.3. The new version overhauls its security approach, enables micro-data for the first time and replaces MooTools-based JavaScript with jQuery equivalents.

In other words, it helps developers and users have a more efficient experience and makes Joomla-powered websites better indexed by Google while ensuring robust security, the company boasts.

“It’s a more secure Joomla than we’ve ever had before,” said Sarah Watz, newly elected president of Open Source Matters, a nonprofit that provides organizational, legal and financial support to the Joomla project.

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