Web Cms News & Articles

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

Enterprise social technology provider Moxie Software is integrating its Spaces by Moxie social software suite with the Microsoft Lync unified communications application.

Marketing budgets are going up slightly in 2013 a Gartner marketing survey has found, and the areas seeing the most investment will likely be e-commerce, and social and mobile marketing.

Customer Experience Metrics
If you aren't measuring your customer experience strategy, how do you know it's working? Check out 6 key customer experience metrics. 

Mobile Marketing Success
A new survey says that if you want your mobile marketing to be successful you need to think websites not apps. Here are 5 tips for mobile marketers.

SocBizChat Tweet Jam
This month, CMSWire and a great group of experts will discuss the importance of employee engagement in our March 27th  #SocBizChat Tweet Jam. Check out the Tweet Jam questions and list of experts who will be there.

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Featured Events (all events | post your event

• Mar 20 -- Content Strategies Summit
• Mar 20 -- Webinar: Keep Your Email Flowing with DMARC (Message Systems)
• Mar 28 -- CMSWire's Google Hangout: Universal Social Engagement Standards
• Apr 18 -- Forrester's Forum for Marketing Leadership Professionals Los Angeles
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego

Featured Jobs (all jobs | post your job)

• User Experience Director in Boston at Synacor
• Senior Digital Content Strategist in New York at Siteworx
• PR Manager in California at Tealium
• Social Content Manager in Seattle at Tableau Software
• Business Analyst in San Francisco at New Relic

Web CMS vendor SDL is introducing the Intelligent Marketing Suite, a new integration of existing core products -- SDL Customer Analytics, Campaign Manager and Email Manager.

Marketers can no longer rely on flashy apps to attract the interest of mobile consumers, according to a new survey from Siteworx. Results of the “2013 State of Mobile Features and Functionality Report” indicate that mobile shoppers prefer websites to apps and desire ease of use and speed, among other findings.

Adobe touts its Adobe CQ platform and the various marketing solutions it supports and integrates with as a means for marketers to easily manage and deliver multichannel digital content. However, while Adobe’s promotional materials provide an interesting overview of CQ, there is nothing better than actual end user experience to illustrate how well a particular technology works.

There is a fundamental change going on in e-commerce -- and we’re seeing it happen right before our eyes.

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

Adobe ended this year’s Adobe Summit 2013 digital marketing conference with the traditional “Adobe Sneaks” session that offer brief sneak previews of products that are either in development or beta testing. The session takes a more lighthearted approach, with an open bar and this year actress/musician Carrie Brownstein (of “Portlandia” and Sleater-Kinney fame) served as co-host and provided wry commentary throughout.

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

For those of you just tuning in, CXM is the acronym that the content management industry is using to describe “Customer eXperience Management.” 

Customers are searching for ways to solve their problems and help their own customers in new ways in the digital age. Companies that focus on those customers will be able to create the best Web experiences for them, and marketing automation is a key tool to accomplish this.

Marketing is increasingly becoming an activity that is primarily conducted on a digital platform, rather than an activity that is conducted offline and then transformed to digital. At this year’s Adobe Summit 2013 in Salt Lake City, UT March 4-8 (preconference events March 4-5), speakers and sessions will highlight exactly how marketers are gaining strategic influence and improving the ROI of their activities with digital technology.

Long gone are the days when marketing operated in a silo from the rest of the business. As the enterprise has moved online with customers, companies need to ensure their marketing automation platform (MAP) is fully integrated with their web content management (WCM) system so that consumers can have immediate access to the marketing content and information they need to inform their purchases.