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Web Cms News & Analysis

Content Marketing Myths and Truths

content marketing.jpgSomehow, "Content Marketing" has hit the jackpot in terms of business memes, with every marketing person tossing the term around like it's some sort of magic elixir.

But what exactly is content marketing? And how do you do it? I've cooked up a list of myths and truths of content marketing to help you wade through the hype.

Sitecore Chases Personalization With Znode, SMITH Integration

Sitecore has just announced a partnership with .NET e-commerce platform provider Znode aimed at developing personalized customer experiences. This is the second major  announcement around .NET platforms from Sitecore in the past three months. Its purchase of commerceserver.net in November aroused considerable interest in the e-commerce space.

Drupal vs. Joomla: An Engineer's Take

If you're evaluating open source content management solutions (CMS), two in particular -- Drupal and Joomla -- stick out for being widely adopted and lauded by companies and developers.

Both of them are full featured Web CMS platforms. If your business only needs a simple blog or wiki, both will feel bloated and you would be better served with a simpler platform such as Wordpress. If your business requires complex content hierarchy, tagging and authoring, you are now in the realm of these two platforms.

Internet Fake Out: The Clickbait and Ad Fraud Explosion

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Do you ever log on the Internet and think: Wow, there's a lot of crap in here? You're not alone.

Millions of salesmen are competing for your time -- and there are many tricks to the clicks. In fact, the Great Fake Internet is growing as ad fraud and clickbait metastasize.

New England Patriots Content Chief Talks Social, Video, Analytics

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Fred Kirsch, vice president of content and publisher for the New England Patriots — the NFL team —knows a little something about moving and managing content. Huge amounts of content.

In the emerging omnichannel world, that's a complex job -- not only the production and management of content itself, but how it is marketed and distributed over multiple platforms including web and mobile. He's a great guy to talk to, and CMSWire.com was fortunate enough to interview him last week.

OpenText Evolves Biz Management with Tempo Upgrade

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OpenText is redesigning the way business information management is done with a number of new upgrades to its OpenText Tempo product line. The upgrades also offers practical examples of how its Project Red Oxygen will work.

The upgrades, announced this week, are intended to provide users a way to increase business productivity through secure social collaboration. OpenText is changing Tempo — essentially a collaboration application — into something that covers all the bases of enterprise collaboration, including enterprise file synchronization and sharing.

What's New in February for Open Source CMS

The year is off to a fast start for free and open source content management system (CMS) vendors, with plenty of updates, meetings and more. We're sharing the latest updates — and inviting everyone with FOSS CMS news to drop us a line. We'll include you in our next monthly column.

E-Commerce, Content and Closing the Gaps: A Look at Sitecore

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Over the past two days, we have looked at different approaches to bridging the gap between content management and e-commerce. In the first part, we saw that e-Spirit has adopted a best-of-breed approach. Yesterday we saw how Elastic Path is using e-commerce APIs to integrate content.

In the final piece today, we look at Sitecore, which has put customers at the heart of the retail process by providing personalized content and user experiences.

Content Strategies Built for Revenue

Content Strategies Built for RevenueIt’s only the start of a new year, and already there is quite a bit of chatter about content and how it can affect the success of a business. There are debates about the continued effectiveness of content marketing as a strategy, and arguments over whether technology can actually fix anything.

But as we look at marketing -- and how the use of content plays into that -- one of the drivers we have to examine is changing the way we think of success. Rather than looking at “more engagement” -- whether it be “visitors,” “likes” or “followers” -- we should start to examine how content can be tied together to generate revenue.

Web Quality Management Meets Digital Governance in Acquisition

Web Quality Management Meets Digital Governance in ActiveStandards' WelchmanPierpoint BuyMore than one year after a rebranding strategy, Web Quality Management (WQM) provider ActiveStandards of London has scooped up an enterprise digital governance consultancy.

Today it announced in a blog post it acquired Baltimore-based WelchmanPierpoint and will tap its founding partner, Lisa Welchman, to head the new professional services division as President of Enterprise Digital Governance Solutions.

E-Commerce, Content and Closing the Gaps: A Look at Elastic Path

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Yesterday we saw how e-Spirit has developed a best-of-breed approach to bridge the gap between content management and e-commerce.  But there are other approaches to this problem. Today we'll look at how Elastic Path tackles the problem with  API-centric commerce. This gives enterprises a single, unified customer experience no matter what device is being used to access the site.

With Customer Experience in the Cloud, SDL Envisions Strong 2014

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Customer experience. No bigger buzzwords exist today for digital marketers.

And as we saw last week in Amith Parameshwara's  6 Pieces of the Customer Experience Puzzle, customers expect excellence at all points of the buying cycle. As in Parameshwara's travel example: booking completion, travel completion, hotel stay, order fulfillment and problem resolution.

SDL is the latest provider to move toward a complete customer experience offering.

E-Commerce, Content and Closing the Gaps: A Look at e-Spirit

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With more and more people shopping online, e-commerce vendors are constantly searching for new ways to find, engage and keep customers. One of the best strategies is the use of engaging content. Even so, many online stores struggle to provide optimal retail experiences.

A number of vendors are responding with solutions, including Elastic Path, e-Spirit and Sitecore. We'll take a look at what they are offering in a three-part mini-series starting today.

Competitor: Oracle's Latest Acquisition Fills 'Major Gap'

Oracle's $1.5 billion acquisition of Responsys last month is the company's attempt to fill its “major gap” in the marketing technology space, an Oracle competitor told CMSWire.

“This announcement continues to provide validation and further attention to the importance of the marketing technology space,” Suresh Vittal, vice president of strategy at Adobe Campaign, told CMSWire. “However at its core, Oracle is a CRM company and doesn’t understand marketers’ daily issues. It realized it was missing market share. Through another acquisition, it is trying to fill a major gap as the stakes are continuing to increase.”

SAP Working to Engage Mobile Shoppers

SAP App could Show us How Easy Mobile Shopping Really is

Do mobile devices really make our lives easier? It depends. Some things, like sending email, isn't necessarily as easy as it could be. But online shopping is another story. It's one of the things mobile devices do pretty well.

However, given that mobile commerce is still a relatively new phenomenon, companies like SAP are working to create even more engaging shopping experiences to combat things like showrooming.

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