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Web Cms News & Analysis

Connected Devices Featured in Salesforce Marketing Cloud Keynote #DF13

dreamforce keynote

Salesforce is going with the moniker Internet of Customers to define its strategy of connecting the world's smart devices. That focus was again on display during the Marketing Cloud keynote today at Dreamforce 2013 in San Francisco.

ExactTarget leaders Scott Dorsey and Scott McCorkle presented the talk, Market 1:1 with Your Customers to Grow Faster. 

Salesforce CEO Marc Benioff: The Challenge is Rapid Change #DF13

Salesforce CEO Marc Benioff Dreamforce 2013 Keynote Recap #df13Salesforce CEO Marc Benioff made his annual pilgrimage to the Dreamforce 2013 keynote stage this week, where he filled in some details about the Salesforce1 launch.

Benioff explained what the new software platform means for the future of the company, and more importantly, what it means for Salesforce customers. "Rapid change is going on, and we have to work hard to keep up," he said. "It's all about speed, and things are more open than ever before in a collaborative world."

Silverpop Debuts Mobile Connector for Engaging Apps #DF13

Silverpop Debuts Mobile Connector for Engaging Apps #df13Marketing automation vendor Silverpop updated its mobile strategy this week at Dreamforce 2013 in San Francisco.

So yesterday, CMSWire.com caught up with Bryan Brown, Silverpop president of product strategy, to learn more about the Mobile Connector and its benefits.

Goodbye WYSIWYG for Web Content Management Systems?

CMS platform provider SetSeed CMS thinks it offers a better alternative to WYSIWYG-based content management in its newest version. SetSeed 8 — with an all-new interface, improved mobile experience and new APIs — avoids problems caused by What You See Is What You Get (WYSIWYG) CMSs, company representatives claim.

SetSeed 8 also includes several APIs that allow SetSeed CMS to be used as a website builder for the first time.

Salesforce Recovers from Outage, Kicks Off Dreamforce 2013 #DF13

image-dreamforceintro-2013.jpgSalesforce opens its biggest conference of the year in San Francisco today under a fog unrelated to the legendary natural mists that haunt the city. The haze is lingering from a massive outage Salesforce customers on multiple continents experienced just three days before the start of Dreamforce 2013.

Adobe Changes Pricing Structure for Marketing Campaigns

Adobe Campaign Abandons Email CPM PricingAdobe is introducing a new pricing plan for its campaign management service. Starting in January, Adobe Campaign, one of six digital marketing units the company includes in its Marketing Cloud services, will no longer charge customers on CPM or cost-per-thousand emails pricing. Instead, it will charge a "platform fee" plus a fee per customer profile.

In an interview with CMSWire.com, Mathieu Hannouz, senior product marketing manager for Adobe Campaign, said the move is designed to encourage customers to embrace cross-channel marketing.

KiteDesk Browser Plugin Connects Salesforce, Email, Social Contacts

KiteDesk Browser Plugin Debuts to Wrangle Salesforce, Email, Social ContactsA company called KiteDesk has launched a browser plugin that can pull in contact data from sources like Salesforce, LinkedIn and email and mash them up to find leads and build relationships.

An Eloqua social selling guide estimated 75 percent of B2B buyers think social media influences purchases. If so, then the more social media contacts in a company's customer relationship management (CRM) systems the better. That's where KiteDesk comes in.

Need Help? Google Offers New Video Chat Option

image-googlehelpoutsreview-2013.pngGoogle has brought the concept of advice videos to its Hangouts service with a new service called, appropriately called Helpouts. Users can access free and paid advice through live video chat sessions, which can be recorded, scheduled and, of course, shared on Google+.

It's a new way of responding to that often heard response to difficult questions — Google It!

7 Rules for Selecting the Right Content Management System

Selecting a CMSThe good, the bad and the …wrong content management system (CMS). Nobody wants that last one.

Hastily selected Web CMS platforms will create plenty of adventure and excitement for you and your team. It just won't be the sort of excitement you expected.

Get into bed with the wrong CMS and easy tasks become hard and leverage turns to roadblocks. Ultimately, your organization won't realize the promise of return on investment (ROI) that justified the project in the first place. So let’s talk strategy for an effective Web CMS selection process.

Leap Motion Controller Gestures to the Tech Horizon

image-leapmotionapps-2013.jpgAs the world readies for the onslaught of holiday gadget buying, one of the most promising of all has already launched and been dispensed with by many early observers. The Leap Motion gesture controller debuted this summer. The $80 harmonica sized nub of metal and glass has so far proven to be a letdown.

Adobe Launches Mobile Service for Fine Tuning Apps

Adobe Launches Mobile Service for Fine Tuning AppsAdobe has built out its marketing cloud offerings. Now it is adding a mobile services tool that companies can use to fine tune mobile apps. The tool allows them to harness data that can be used for retargeting across the web.

Ahead of Its Time: EngageSciences Social Media Marketing Takes Off

image-engagesciencessocial-2013.pngEngageSciences is but one of dozens of social media marketing tools, and like so many, the Facebook app building focused company has branched out to other sites like Twitter, YouTube and Google+. In an odd twist, however, one of the first tools the company built when it launched in 2009 has finally taken off in 2013 ... A social media marketing tool that was ahead of its time.

New Joomla Release: Version Control, Rapid Application Development Tools

Joomla 3.2 Released with Version Control, Rapid Application Development ToolsJoomla, an open source content management system (CMS), is now offering features like version control, one click extension installation and a rapid application development module that bring the system in line with many of its commercial counterparts.

Thanksgiving Is the New Black (Friday), Adobe Predicts

Adobe Predicts Thanksgiving to be the New Black Friday within 5 YearsThanksgiving is about to be the new black, according to data from Adobe. Black Friday that is. Online holiday retail sales are growing faster on Thanksgiving Day than on either Black Friday or Cyber Monday — and Thanksgiving could surpass those big ticket shopping days within five years. So much for enjoying a family holiday ...

SaaS Tools Bridge Gaps between Business Users, IT

image-cloudsummit-2013.jpgAs business technology moves to the cloud, software as a service (SaaS) providers are banding together in online marketplaces. This is helping IT teams provide business tools to end users in less complex ways.

Whether or not "the cloud" is still just a buzzword belies the fact that business applications are becoming more valuable when they can be delivered online to end users who are less technologically savvy.

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