Customer Experience Management (CXM), Information Management, Social Business
 
 
 

Web Design News & Articles

The Rise of Responsive Design or Why Today's Most Popular Mobile Strategy is Doomed to Failure

In 2007, Steve Jobs took the stage and announced that Apple was poised to introduce a revolutionary phone and a breakthrough Internet communications device. The big reveal during this announcement was that these 2 products were actually 1 product and it was called the iPhone. This device would make the Internet and the web more accessible than ever.

Adobe Muse 1.0 Promises Web Design Without Code Writing

Adobe Muse 1.0 Promises Web Design Without Code Writing Adobe Muse 1.0 Web design software finally rolls out of beta and is available as a standalone subscription or as part of the new Adobe Creative Cloud membership.

A Picture or a 1000 Words? Use and Abuse of Visual Assets on Websites

The theme of this month’s issue is digital asset management, a technology that I know very little about. What I do know is that they help web managers manage photographs, videos and other graphic media assets, so let me offer some reflections on these.

Researchers Offer Retailers Site Performance Tips to Maximize Holiday Sales

Compuware released the results of its Black Friday to Cyber Monday research and offers practical tips to help online retailers maximize the remainder of the holiday shopping season.

StumbleUpon Delivers Half of Traffic, Challenges Marketing Strategies

stumbleupon-logosmall.jpgHow do you use Stumbleupon? The discovery engine is reportedly responsible for delivering more than half of all social media referral traffic in the U.S. -- even more than Facebook and Twitter. What does this mean and why should you care?

Google Sites Offers Automatic Mobile Rendering for iOS, Android Users

Those Google Sites (news, site) will look better instantly with a touch of mobile magic, offering better fit and alignment of page elements for your pages.

WEM: 8 Ways to Mobilize Landing Pages

In the past two years since we reported on the Ten Best Practices for Website Landing Pages, the dynamic of the web has shifted. From mobile websites to mobile applications accessed by a variety of mobile devices, the traditional rules that govern landing pages has also evolved.

Web Optimization: Redesign Out, Continuous Improvement In

Big redesigns are a very dangerous strategy. Continuous improvement of your customers' top tasks is much better. 

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Web Optimization: 3 Key Elements of Task Based Website Management

As web managers struggle to improve their websites, it's increasingly clear that standard tools and practices are failing the cause. Here are 3 important guidelines that will pay dividends -- re-shaping how you approach web optimization.

WEM: Poor Website Design Holds Businesses Hostage

Online visitors form a first impression of a website quicker than the blink of an eye -- literally. It typically takes humans 300 to 400 milliseconds to blink. Meanwhile, scientific research led by Dr. Gitte Lindgaard at Carleton University in Ontario reveals websites have as little as 50 milliseconds to establish a first impression -- a mere 1/20th of a second. That’s it!

Content Strategy: Use Your Words to Attract Readers

In 2007, Gerry McGovern, our resident sage advisor, wrote that web design is the design of words. Three years later, he is still as accurate as ever. In that time, many new media have come and gone, but through it all, the website still remains a primary platform for engaging customers, readers and everyone in between.

Web Management's Biggest Issue: Confusing Menus and Links

No other single factor causes greater customer frustration and dissatisfaction than confusing menus and links.

WEM: Three Important Benefits of Personas

Next time you have a chance to watch someone reading a map, look for the first thing they do. They'll likely do the exact same thing everyone else does: find themselves on the map.

It doesn't matter what kind of map it is, whether it's of their neighborhood or an amusement park. They'll open the map and find something that is personally meaningful, such as their house or their favorite roller coaster.

Psychologists call this 'grounding'—the natural behavior of initially finding a known reference point in a foreign information space. Once the person has grounded themselves, they can then use the starting point to understand the rest of the space.

While grounding helps people adjust to complex situations, it can be detrimental when it happens during the design process. If, while conjuring up an interface, designers ground themselves in the design, they run the serious risk of creating an interface that only they can use.

It's Not What People Say, It's What They Do

Never make management decisions for a website based on opinions. There is often a Jekyll and Hyde difference between what people say and what they do.

Web Experience: The Customer is a Stranger

The organization is a tribe and the customer is a stranger. That's why it's so hard to be customer-centric.

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