The central message of 2014 for digital marketers couldn't be much clearer: give customers the information they need on whatever devices they're using.
That theme surfaced again Tuesday in a CMSWire webinar sponsored by Ektron, "Website Redesign: Strategy First, Tactics Second." Two Ektron executives, CEO Bill Rogers and CMO Lou Jordano, provided a roadmap they said will help marketers attract more business from different types of customers. You can watch the webinar here or at the end of this story.
"It's tactics that win marketing battles, but strategy that wins wars," said Jordano, who led the first part of the presentation. "You have to have your website strategy clearly in mind before kicking off any redesign or rebranding project."