HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Web Experience News & Analysis

Ad Pioneer Jane Maas: We Never Drank Before Noon

2015-23-April-Jane-Maas.jpg

Jane Maas is the author of Mad Womenthe true story of what it was like to be an advertising women in the sexy, sexist era of Mad Men. 

She clawed her way up from secretary to copywriter to creative director at Ogilvy & Mather and Wells Rich Greene.  But she denies that she is the real Peggy Olson — the character immortalized in AMC's long running series Mad Men.

Maas was a creative director at Ogilvy & Mather and Wells Rich Greene, and president of Earle Palmer Brown. She was Advertising Woman of the Year, won 47 creative awards, wrote five books and raised two children. Today, she describes herself as a creative consultant and a warm and witty keynote speaker.

Should You Open the Twitter DM Door?

2015-23-April-open door.jpg

Man, do I hate it when I try to direct-message (DM) someone on Twitter, but can't because that person doesn't follow me.

First of all, who doesn't follow me? And secondly, why are they so privileged to not get my notes?

Alas, there's hope for me. Twitter opened that DM door this week.

Now, you can opt in and allow anyone to send you a DM. No need for them to be your follower to send them a message.

It's kinda like email -- if someone has your address, they can ping you, provided they opt in.

"We’re changing how direct messaging works so that it’s even easier for you to communicate one-to-one or with a chosen group of people, anywhere in the world," Twitter's Nhu Vuong wrote in an April 20 blog post.

I love this as a reporter. (So watch your Twitter inboxes, my trustworthy sources). 

I'm not the only one affected here. Think brands.

SDL Banks on Data Integration in Latest Update

Digital marketers need tools that make it easy to orchestrate and optimize cross-channel interactions at scale. David Schweer, senior product marketing manager at SDL, provided that current industry snapshot in an interview with CMSWire.

It's the foundation of a product update Maidenhead, England-based SDL released today.

SDL released a new version of SDL Campaigns, a component of the SDL Customer Experience Cloud (CXC). Company officials claim it will help organizations orchestrate and optimize customer interactions across all channels through one single view of the customer.

Jahia to Offer Ethical Web Data Exchange to Apache

Open source CMS vendor Jahia intends to contribute a reference implementation for a standard protocol for the exchange of customer data between web servers, to the Apache Foundation as an incubator project, a Jahia spokesperson told CMSWire today.

Jahia’s aim, as the company’s CTO told us last month, is to advance the development of a system that enables a CMS or a user experience platform to exchange customer data such as purchasing history and preferences in an environment that also gives customers control over what gets shared and what does not.

Is Google Launching A Wireless Service?

UPDATE: Yes, it's official. Google launched its own wireless service, aptly named Project Fi.

Google will leverage its new technology to “intelligently connect you to the fastest network whether it's Wi-Fi or one of our partner LTE networks.”

What’s interesting about the new service is that it will transition service between wireless and Wi-Fi networks so that you’re always connected in the least expensive way. And this is Google’s responsibility, not yours. (I say this because I have the Wi-Fi option on my phone right now, but after receiving a Wi-Fi alert, I have to manually OK the switch).

On the Fi Basics plan ($20 per month), customers get unlimited domestic talk and text, unlimited international texts, “low cost” international calls, Wi-Fi tethering and coverage in 120 plus countries. The data prices are $10 for 1GB, $20 for 2GB, $30 for 3GB and so on. So, a plan with 3GB would cost you $50/month. If you don’t use all your data, you get money back for the portion you didn’t use.

Google reports there’s no annual contract required.

What’s somewhat unique about the service is that, once you connect your number to Google Hangouts, you can talk, text, and check voicemail via any screen that supports it, regardless of what device the person on the other end is using.

There’s more information in yesterday’s story below.

SugarCRM Jumps on Customer Journey Bandwagon

Halfway through the first day of SugarCRM's SugarCon conference, the company announced a new iteration of its platform, Sugar 7.6.

Features that seem have impressed the crowd (hat tip to Jeremy Cox, Mitch Lieberman and Brent Leary among many others) include the customer journey mapping and advanced workflow.

Alcatel-Lucent Helps You Add a 'Phone' to Salesforce

A funny thing happened on Alcatel-Lucent’s way to breaking ground on its Rapport Communications-as-a-Service platform.

To the surprise of many, even within the organization, it completed its under-the-radar negotiations with Nokia, in a deal which may bring the caretaker of Bell Labs under the wing of a newly empowered management team with a score to settle with the world.

Rapport is now available today, and for the first time is being offered directly to enterprises as a kind of application in itself — not an end-to-end, single-vendor, locked-down solution. It’s not just the telephone as software, but the entire network.

Who Leads in Multichannel Campaign Management?

2015-20-April-cats.jpg

Gartner made one change when it evaluated the leaders in its latest Magic Quadrant for Multichannel Campaign Management.

The Stamford, Conn.-based research firm upgraded Salesforce from a visionary to a leader.

Salesforce joins five leaders from the previous MQ — IBM, SAS, Teradata, Oracle and Adobe -- which analyzes vendors that promise to be multichannel marketing providers.

Gartner named SAP a challenger and cited Marketo and Sitecore as visionaries.

Ten vendors made it into Gartner's niche players quadrant for Multichannel Campaign Management (MCCM): RedPoint, Microsoft, SDL, Experian, Selligent, Infor, Pegasystems, Zeta Interactive, Pitney Bowes and AgilOne.

Don't Let Big Data Keep You Up at Night

2015-21-April-Insomnia.jpg

Massive amounts of data is zooming around online and through the airwaves -- data that could help your small business accomplish a great many things. But just because it's there doesn’t mean you have to worry about ALL of it. You just need to focus.

Although the Internet of Things is upon us, hovering over the Interwebs like some humongous alien spaceship, big data concerns don’t have to keep you awake at night if you own a small business. Why, then, do you have a nagging feeling that it should?

Grab Your Pitchfork: It's Time to Skewer Someone on Social

2015-20-March-pitchfork.jpg

How are we supposed to get any work done with all the drama on social media?

It's downright exhausting. Every day there's someone new to judge and vilify, which we collectively do with the vengeance and rage of the villagers in Frankenstein.

I'm not talking about people who have committed truly horrible acts of inhumanity and cruelty, like that Texas veterinarian who put an arrow through the head of a neighborhood cat — and boasted about it on her own Facebook page.

I'm talking about the ill tempered and the foul-mouthed, the anger impaired and the sensitivity-challenged, the seriously naïve who either didn't know or didn’t think anyone would care that their butts or bellies or bosoms were on display in that too tight, too short, too small article of clothing.

I'm talking about people much like me and you who simply had the misfortune of having their stupidity immortalized on social media.

And the whole thing has me and others, including Peggy Drexler, an assistant professor of psychology at Weill Cornell Medical College in New York City, wondering:

Is this unhealthy "us and them" mentality coloring our perspective of the world? Do we feel "better than" by sharing the latest story of someone's bad behavior? Now take it one step further: Could these feelings of superiority and underlying lack of respect for other people be sabotaging our commitment to customer-centricity, at least subconsciously?

Big Dogs Trail in Forrester's Social Relationship Wave

2015-20-April-big dogs.jpg

Some big software players jumped into Forrester Research's hearts for platforms that help digital marketers make the most out of social media.

But they're not the leaders.

In its Wave for Social Relationship Platforms for this quarter -- targeted at B2C marketers -- the Cambridge, Mass.-based research firm tabbed Oracle and Hootsuite among its most significant providers in the space. Those organizations did not make the cut two years ago.

They join Adobe, Expion, Falcon Social, Salesforce, Percolate, Shoutlet, Spredfast, Sprinklr and Sprout Social as significant providers in the Social Relationship Platform (SRP) space.

Forrester evaluated vendors with at least 100 enterprise SRP clients whose average deployment includes at least 25 seat holders.

"One of the things we looked for in our evaluation was vendors’ ability to automate key SRP functions," Forrester analyst Nate Elliott wrote in a blog post today. "We know -- automation remains a dirty word in social media. No brand wants to repeat the automation-driven mistakes of Coca-Cola or Bank of America. But marketers say one of their top social challenges is hiring and training enough qualified staff. In this environment, the greatest value that social relationship platforms can offer their clients is lightening their workload." 

The Key to Analytics for the Masses

2015-20-April-Lock-Key.jpg

When organizations discuss how to drive value from big data, they often focus on improving the customer experience through big data analytics. But they face a challenge here: Many of the employees who actually interact with customers are not sophisticated consumers of analytics.

Cashiers, call center agents and front line sales people rarely have analytics backgrounds or skills. And these same employees usually have little desire to dive into analytics.

So what’s an organization to do?

Where Multichannel and Omnichannel Selling Diverge

2015-20-April-Shopping-Cart.jpg

Wikipedia's editors removed the omnichannel retailing entry and redirected it to multichannel retailing in early March. What prompted the move? The editors didn't see a clear difference between the two.

Retail isn't the focus of Wikipedia's editors day-to-day jobs, so a clearer definition is obviously in order. But if the folks at Wikipedia are unclear where the two diverge, there are probably people involved in B2B and B2C today who don't understand the difference as well.

Does the Apple Watch Signal a Post-Browser World?

2015-17-April-Cory-Doctorow-Picture.jpg

The pre-orders are in, launch day is set and the Apple fanboys are lining up. On April 24 the Apple Watch will officially be available to the public.

But the fanboys aren’t the only ones watching out for this launch -- marketers are keeping their eyes on the Apple Watch too. It's billed as “an intimate and immediate communication device" which, for any marketer, suggests a goldmine of opportunities to connect with consumers on a device that is literally attached to them during most hours of the day.

And Then Alcatel-Lucent Said, 'Hello, Nokia'

If a buyout deal was truly in the works between Alcatel-Lucent and Nokia for a while now, as certain folks have retroactively predicted in recent hours, then the timing of yesterday’s deal announcement came as a shock at least to some at Alcatel-Lucent. 

The French global telecommunications equipment company had every intention of launching a new communications-as-a-service cloud platform called Rapport, speaking about it with CMSWire in depth.

Now the word CMSWire has been given to describe this launch is “delayed.” 

Not “cancelled,” which is a positive signal for A-L employees who may very well still be in shock over yesterday’s merger news.

Displaying 1-15 of 4117 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >