Web Experience News & Articles

Mobile Customer Experience
Mobile customer experience is a high priority, but many organizations are struggling. Here are 4 reasons your mobile channel might be off track and what you can do about it.

Social Business Transformation
Well into 2013, a new report shows that organizations are still slow to adopt social business tools. But we believe the social business transformation will happen.

Why Big Data Projects Fail
Big data is a beast and most organizations struggle to get all the pieces into place to gain actionable insights from it. Get some tips on how to succeed in your Big Data project.

Join the Customer Journeys Tweet Jam
Join CMSWire and a great group of experts on May 24th at 10am PT, 1pm ET, 1700 GMT as we discuss the benefits and challenges of customer journey mapping. Get the Tweet Jam details here.

Most Popular

• Report: Moving From Content Management To Experience Management [Infographic]
• Thoughts on the New Cashless Society
• Why Most Big Data Projects Fail + How to Make Yours Succeed
• Forrester Report: Good Customer Experience Trumps Price for Loyalty
• How Social Intranets Cultivate High Performers
   

Editor's Picks

• How EMC Documentum Got Its Groove Back
• Budgeting for Enterprise Search - Time for the Guessing to End
• Four Reasons Why You Should be Thinking About Customer Journeys
• The State of the Mobile Enterprise [Infographic]
• Five Reasons Why DAM is No Photoshop

Around the Web

• Transforming Company Culture through Social Business
  
• Amy's Baking Company Social Media Meltdown: The ABC's of Social Media
• 5 Tips You Don’t Want to Hear About Social Business
• The Dark Side of Community Management
• The Big Hole in Big Data
   

Featured Events (all events | post your event

• May 22 -- Tweet Jam: Understanding & Implementing Customer Journeys #CXMChat
• May 29 -- (CMSWire Webinar) How Social Business Tools Are Accelerating Sales & Marketing
• Jun 04 --  Webinar: Optimize Your Customer Experience Through Responsive Web Design
• Jun 13 -- SDL Innovate San Jose
• Jun 17 -- E2 Conference Boston

Featured Jobs (all jobs | post your job)

• Senior Technology Analyst at International Finance Corporation, Member of The World Bank Group
• Senior Intranet Sales Consultant in UK at Interact Intranet
• Customer Services Marketing Manager in Atlanta at Alfresco
• Software Developer, Business Applications in San Francisco at Engine Yard
• Communications Manager in San Francisco at Zynga
   

This week was certainly a busy one in the customer experience space. We shared thoughts on the inevitable cashless society and talked customer journeys -- why you should be thinking of them and how to handle them in today's complex mobile, digital world. Over in Social Business we discussed the slow advance of social business while in Information Management we talked big data. 

Bridgeline Digital, maker of the .NET based iAPPS Web content management system has provided its second quarter 2013 financial results, and iAPPS is giving the company a boost of cash and new customers.

Digital marketing is all about knowing who your customer is, engaging with them and turning this interaction into revenue for your company. But responding to social media posts isn't the only way to identify who these people are, as can be seen through a couple of this week's digital marketing releases.

What do mobile consumers want? The not-so-basic answer to that basic question is the subject of a new report from digital marketing/ecommerce publisher/event producer Econsultancy. 

The key to marketing through Facebook is simple: engagement and interaction. But how these two tasks are accomplished isn’t done through simply posting a product photo. It’s a tactical process that requires a company to become less of a corporate identity and more of a business of the people. One such brand that has done this successfully is Coca-Cola.

Here’s a typical scenario: You’ve created a Facebook Page for your business, reached out to all your networks, asking them to Like your Page -- and maybe even gained a few thousand fans -- but now there’s a lull in new Likes.

Despite in-stream video advertisements becoming more popular than mobile, rich media and banner ads, marketers should also take note of what content, categories and websites generate the highest ROI for these ads, according to a new report from PointRoll.

Companies turn to Customer Journeys in the hopes of driving customer engagement and fine tuning marketing campaigns. So, what tools and processes do organizations use to map their customer journey and what are the pros and cons of this approach? Join us to discuss these issues during this month's Tweet Jam.

It’s that time of the year, when the entire Googleverse points toward the Google I/O developers conference now taking place in San Francisco and attempts to digest the outpouring of Googleness treats. This year is no exception, with the announcement stream including new features and services for Gmail, Maps, Google+ and more.

Google's I/0 event keynote is in full swing with announcements for developers, gadget lovers and social media users. A cross-platform Hangouts app is one of the highlights, bringing its various communications apps together. 

It’s no surprise that most companies aren't nailing mobile marketing strategies and execution --technology moves faster than marketers can adapt.

Looking for a better Pinterest experience on your Android, iPhone, or iPad? Pinterest is rolling out iOS 2.4 and Android 1.5, chock full of updates designed to make Pinning on the go much easier. 

Several years ago, I was evaluating Content Management Systems for a local tech company. As you surely already know, the Web CMS market is highly fragmented. There are literally hundreds of options available.

After a couple of weeks of research, it became apparent to me that no two Web CMSs are the same. 

Social influence moderator, Traackr and Nimble, a customer relationship management platform, have announced a partnership that that will enable companies to better track and engage with influencers in end-to-end marketing campaigns.