Content Management Matters ™

WebTrends Inc., a top provider of web analytics and online marketing solutions, has teamed up with Web CMS provider SDL Tridion in order to make online analytics and WCM integration easier and more effective than ever. Their solution is called WebTrends Enabler, and it allows marketers to easily synchronize with their online analytics and Web CMS with a little bit of tagging code.

We don't usually talk about client wins for vendors -- unless they are huge. And this one is a big for Web Content Management Provider FatWire. FatWire has been recruited to power the world's largest military and veteran membership organization's website -- Military.com.

The very last panel I attended at the Gilbane Conference in San Francisco was also one that I had the privilege of moderating. Our topic was the big hot topic of the conference: how to integrate social networking features into the enterprise and whether or not they can co-exist happily with a content management system. Specifically in our panel's case, we talked about Facebook's utility. The net takeaway from our panel was -- it's all about the platform; Facebook matters because of its ability to integrate outside applications.

Acquia, Drupal founder Dries Buytaert's new company, took to the stage last Thursday at the Launch Pad session at the web 2.0 Expo in SF. Although they didn't win the people's choice for best startup (this honor went to Triggit), their soon to be released Carbon and Spokes programs are still plenty enticing.