HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Web Experience/Engagement Management (WEM) Articles

YouMail is $5M Richer and Eager to Grow

YouMail, a visual voicemail provider, plans to use the proceeds from a $5.5 million Series B funding round to expand its user base. The Irvine, Calif.-based company already boasts more than 6.5 million registered users.

YouMail CEO Alex Quilici told CMSWire the company we’ll plans to spend money to "drive awareness and use" in its target markets.

"YouMail has grown organically through a very lean team -- that is, we’ve spent no money to drive user acquisition, and we’ve had a limited development team. We’re now able to much more rapidly iterate on the service," he added.

Madison Logic Expands Its Platform With B2B Ad Network Buy

Madison Logic has been providing enterprise solutions for publishers and demand generation for the past six years.

But CEO Tom O’Regan told CMSWire that the company's customers wanted more — specifically "solutions that would help them target more efficiently and deliver more effectively when running brand campaigns."

With the acquisition of Linthicum, Maryland-based BBN Solutions this week, O'Regan claims New York City-based Madison Logic will give customers what they want.

How Is Your Customer Service Team Doing?

You can't underestimate the importance of customer service.

After all, your products and services are only as good as the customer service team ready to support them. So what does your business need to know?

Let's take a look at CFI Group's Contact Center Satisfaction Index (CCSI), which notes trends in US customer satisfaction.

How CMOs Create Golden Ticket Marketing Teams

2015-03-March-Golden-Ticket.jpg

There are as many opinions on what marketing does, what it should say and how it should be measured as there are people in a company. That makes the role of a Chief Marketing Officer (CMO) the most subjective position within any company. But even brilliant CMOs don’t last forever. This means we have to work quickly, build great teams and establish clear metrics for success.

What You've Been Missing: A Standard for Enterprise Apps

2015-3-March-workers-with-phones.jpg

If you’ve ever tried to set up Box, Workday, Oracle, SAP or one of many other Enterprise apps on an Enterprise Mobility Managed (EMM) device, you know it’s not fun.

In fact, chances are good you’ve downloaded a handful of apps you’ve never used — just because you couldn’t properly configure them.

“Public apps often get stuck on the device,” said Kabir Barday, lead product manager, application development at AirWatch by VMware.

Would-be users frequently become frustrated entering user names, passwords, server URLs and ports. Sometimes it’s cumbersome. Other times, they don’t have easy access to the required information.

The result? Error messages like “App can’t be displayed." But that’s not the biggest difficulty. The real problem is the loss of productivity.

Cool Stuff You're Missing at Mobile World Congress #MWC15

So what if it’s a little cloudy in Barcelona, Spain today. The high is 76 degrees Fahrenheit. Those of us who live in the US Northeast would certainly enjoy the reprieve from the snow and the cold.

But the weather isn’t the reason that we’d be near the shores of the Mediterranean today. The Mobile World Congress is the draw.

It’s the event where vendors like Samsung are unveiling iPhone rivals, where Microsoft is revealing its revamped mobile play and IBM is showing off the spawn of its marriage to Apple … and so much more.

Call Tracking Company Wants to Help Your Business Connect

Talk of phones being obsolete in the business world "doesn't make any sense."

Irv Shapiro, CEO/CTO of Chicago-based DialogTech, believes this. And it's why his company releases technology designed to help marketers make the most sense of phone traffic.

Today, the company released a new product to its suite -- and the rebranding of the company from Ifbyphone to DialogTech. 

His company "bets on the suite." It's better than competitors because it offers a full suite of offerings that include but go beyond call tracking.

"The suite has won," he told CMSWire. "Just look at Oracle, which had all these competitors in the past that are gone. Same with Adobe."

CMOs Listen to Customers, Not Processes

It took me a long time to know the difference between being an executive and being a mid-level or senior-level manager. In my first executive position, I tended to act as I previously had rather than what I needed to be. Luckily for me, I received good mentoring and could model executives around me.

One thing that separated the skills of an executive from those of everyone else: the ability to think strategically. While that sounds like some management consulting buzzword bingo winner, it has proven to be true. It’s not about thinking big, it’s about thinking of what’s important and letting others work through the details.

Secrets to Success in the Attention Economy

2015-02-March-Secret-Super-Power.jpg

Tasks crowd our working days. And as the pace of work accelerates, managers' expectations grow year after year. It's no wonder that people joke that the ultimate business technology would be a time machine.

While time travel would be neat and maybe even a little scary (as any science fiction fan would tell you), we’ve had time machines for years. They come in the form of the technologies that make us more productive and thus add time we can spend doing other things.

This Seattle Startup Wants to Calm the Angry Customer

Seattle-based Spot Survey wants to make friends with those angry, demanding customers who tweet, post and rant on social media. 

Well, not exactly. It actually wants to engage with the companies these customers patronize — and help them respond fast and effective enough to avoid the social, reputation-damaging rants.

It's a technology born out of a weekend technology competition in Seattle, where techies come to compete for quickest-churned product. Now Spot Survey has launched a platform designed to help businesses prevent bad online reviews by getting real time, actionable customer feedback. It primarily uses SMS (text messaging) and website URL technology.

"This product helps businesses scale and automate real time feedback collection," Andy Karuza, chief marketing officer and co-founder of Spot Survey, told CMSWire. "This helps business owners and managers save time and money because they don't have to organize and manually collect and analyze customer feedback."

But it can also save the brand's reputation, he said.

Doreen Lorenzo: What a Cat Herder Can Teach You About Leadership

Thumbnail image for Thumbnail image for Connecting with Bill Sobel

Doreen Lorenzo is a little quirky – and not just because she lives in Austin, Texas, the city that embraces weird like no other. Her eccentricity is mostly professional (with a nod to the fact she describes herself as a kitten herder on Twitter.)

But here is the bigger bit of quirkiness: From 2013 to 2015 Lorenzo was President of New York City-based Quirky, where she oversaw product development and operations for this fast-growing invention company.

Before that, she spent 16 years at frog design, a San Francisco-based product design and brand strategy company. For seven of those years, she was the company president, driving strategy, overseeing worldwide operations and delivery, and leading the design firm to record growth.

Beyond kitten herder, Lorenzo is a business leader, advisor to multiple start-ups and a strategic thinker. Her passion: "Helping creative people succeed."

A Closer Look at Native Advertising

2015-27-February-Examine.jpg

Native advertising hit its stride last year. “Paid posts,” which gained popularity on new media platforms like Buzzfeed and Business Insider, started popping up in venerable publishers like The New York Times and The Wall Street Journal. And big brands have jumped on these sponsored content opportunities, including Dell and Shell, who have both invested in the creation of native advertising units within The New York Times.

How Technology Can Fuel Your Content Marketing #ContentTECH

2015-27-february-virtual-life.jpg

Marketers interested in learning about how technology can help with their content marketing efforts got a little help this week from the Content Marketing Institute (CMI) and ContentTECH 2015.

Hosted by CMI, ContentTECH is a one-day virtual conference, complete with live online sessions, a virtual exhibit hall, live chats, networking opportunities and even conference prizes.

Sessions and live chats covered topics such as developing unified strategies between marketing and technology, the role of content in delivering the customer experience and making sense of technology and humanity.

Who Wants to Be the 'Getty Images of the Instagram' Generation?

2015-26-february-traffic-boss.jpg

A crowdsourced, stock-image platform launched today, aiming to connect advertisers and content marketers. Twenty20, a Marina del Rey, Calif.-based provider, wants to become the "Getty Images of the Instagram generation."

Backed by an $8 million funding round led by Canaan Partners, the company launches out of beta today with a "mobile-oriented, crowdsourced approach to stock imagery." 

"We launched Twenty20 in 2013 with the goal of connecting digital creatives in search of authentic, real-world imagery for their marketing and advertising campaigns with content from mobile photographers all over the world," Matt Munson, founder and CEO of Twenty20, told CMSWire.

"Mobile has changed the way we see the world, and creatives are looking for content that reflects this to their consumers. Original, user-generated content allows brands to better engage and connect with their audiences, and Twenty20 offers the largest catalog of that content."

CMSWire Tweet Jam: The Future of Digital Experience #CXMChat

Thumbnail image for 320x240_cmswire_tweetjam_logo.png

Providing a great customer experience -- piece of cake, right? You may think so, as it's been the hot topic for years now, but the reality has been a little more elusive. So what new trends are emerging as we tackle the digital experience and what customer experience practices should be retired? Find out at this Thursday during our "The Future of Digital Experience" Tweet Jam.

Displaying 1-15 of 5012 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >