2014-19-May-Data-for-All.jpgSometimes it seems that the market around big data tools and technologies is growing as fast as the App Store or Google Play, except the quality here is much better. There’s no room for B players.

So this week’s edition of Big Data Bits is all about A Players and it comes in two parts.

The first part we’re calling Big Data for All because it features big data insight enablers like Platfora, FirstRain, Tableau and Birst. Part two will provide updates on Hortonworks, Data Torrent, SAP HANA and Snap Logic. 

We’ve all heard of the democratization of big data. The idea is to give business users the ability to analyze and ask question of their data without any special skills. It should also follow that this same set of users should be able to easily understand the answers they get whether they are delivered in written reports or beautiful, flexible visualizations.

Platfora 3.5 Helps Biz Users Make Decisions Grounded in Data

Platfora wants to be the application that business users turn to when they want to intelligently discover and analyze critical big data workloads that previously were impossible or impractical to uncover.

It sits on top of Hadoop and not only manages big data, but it also makes it fast and easy to analyze using familiar tools like R and SQL-like queries.

The company has just announced the general availability of a Platfora Analytics 3.5. The new release includes programmatic query access, bulk data export and key visualization enhancements. It helps users across the enterprise, from data scientists to line-of-business professionals, to work natively with data in Hadoop to achieve faster insights and get more value from the combination/integration of their transactional, customer interaction and machine data.

It can then help recommendation engines and production systems do things like take an insight such as “people who buy toothpaste and toothbrushes might be open to an offer for shaving cream” and then offer the appropriate incentive. Similarly, it can observe data generated by someone who is likely to commit fraud and deny them access to credit.

Platfora’s latest release includes a completely new and improved user interface with 20 new enhancements, bulk data export and data connectors that allow users to pull in data from applications like Salesforce and so on.

FirstRain Goes Mobile First

Knowing your customer has always been key to making sales and it’s never been as possible to know as much about them as in the age of big data.

FirstRain, a San Mateo, Calif.-based provider of Personal Business Analytics™ has announced the general availability of its third generation of mobile apps that promises to make it easier for sales teams to generate greater revenues. The company offers cloud-based solutions which mine the business web and social data and then leverage patented algorithms to extract critical developments and visualizations which sales teams can access via their mobile devices.