We all know how useful Customer Communities can be in today's customer focused world. This month's Tweet Jam will take a look at the best practices and challenges businesses face when attempting to engage with their customers through the use of communities.
Customer Communities Tweet Jam
Be sure to join us on Wednesday, April 24th at 10 am PDT / 1 pm EDT / 1700 GMT as we talk customer communities at our monthly Tweet Jam.
We welcome the broader CMSWire community to participate. All experience levels are welcome to connect with the experts that will be on hand to get the conversation rolling. The easiest way to join in is by following or including the #CXMChat hashtag.
Which is more important -- grassroots or company owned communities? How are companies tapping into these outlets to inform business decisions? What impact does social media have on communities?
There's a lot of ground to cover when looking at customer communities. Here are the questions that will be asked:
- What are the most important communities for organizational success and who owns them?
- What are the top three opportunities customer communities provide organizations today?
- How do you measure / evaluate that value?
- Name three best practices for successful customer communities.
- List the three biggest challenges to running a successful customer community.
- Has social media changed customer communities? If so, in what ways?
- How will customer communities evolve in the next year?
As usual, we have a great group of experts lined up to take part in this month's Jam:
- Azita Martin, VP of Marketing at Get Satisfaction, @AzitaMartin
- Brian Johnson, Community Manager at SDLsocial, @CaptainChunk
- Cathy McKnight, Principal Analyst at Digital Clarity Group, @cathymcknight
- Christian Buckley, Director of Product Evangelism at Axceler, @buckleyplanet
- Curtis Gross, Senior Product Manager at Jive Software, @freddingo
- Erick Mott, Founder, Creatorbase @creatorbase
- Henry Min, President and Founder at Nestivity, @henrymin
- Megan Murray, Director of Collaboration and Strategy at Moxie Software, @MeganMurray
- Rich Blank, Solutions Engineer with Jive Software, @getricheib
- Rob Howard, Founder and Chief Technology Officer at Telligent, @robhoward
- Stephanie Wiriahardja, Community Manager of Higher Education at HootSuite, @stephawie
- Tatiana Mejia, Senior Product Marketing Manager at Adobe, @tatianamejia
- Thom Robbins, Chief Evangelist at Kentico CMS, @trobbins
- Vala Afshar, Chief Customer Officer and CMO at Enterasys, @ValaAfshar
- Zena Weist, VP of Strategy at Expion, @zenaweist
A few things to keep in mind:
- Introduce yourself with your first #cxmchat tweet. Include your name, job title and organization you work for.
- Subsequent tweets must start with the question number you are responding to and the #cxmchat hashtag. For example, "@bigbird Q5 customer communities are not always necessary for every business #cxmchat"
- Please don't pitch products or services -- stay knowledge focused.
- Keep the discussion professional, but informal.
- Remember that this is a public chat -- be thoughtful.
See you there!