We've all heard of businesses using college interns or part-time receptionists to manage their social media activity. Maybe you've done it, too. But does this strategy make sense?

SocialMedia_shutterstock_95534917.jpgIs asking your intern to set up social profiles a good tactic or a foolish move? How much effort should go into your online presence? What makes someone qualified to handle it?

To help answer these questions, here’s a look at the pros and cons of letting an amateur -- from an existing employee to a temporary intern to your teenage family member who's looking for a part-time job -- manage the face of your company online.

Reasons To Enlist the Help of Your Intern

Is there a case to be made for companies using interns or part-timers for social media help? For many businesses, the answer is yes. Here are some of the benefits that, for these brands, outweigh the costs.

  • Lower Costs: Saving money is probably the number one reason companies turn to part-time employees and interns for social media help. Typically young and inexperienced, these individuals won't expect hefty paychecks and are willing to work for low, or sometimes no, wages.
  • Social Media Experience: Most new professionals are already engaged on social media, regularly using sites like Facebook and Twitter every day. It stands to reason, therefore, that this new talent is the perfect talent to tap for your business social media needs. Who better than the people who know the networks?
  • Fresh Perspectives: Newbies have one big advantage over long-term marketing professionals -- they haven’t been trained to think like everyone else. Sometimes, hiring a green professional is the best way to get fresh ideas for your campaign.
  • Passion: Young professionals are often excited about social media and eager to learn.

Reasons Not To Go with an Amateur

While some companies rely on interns, others say doing so is a terrible idea. Interns lack experience and training, and, because of that, they’re prone to major missteps. Consider these drawbacks to using an amateur to run your social media campaign: