Despite having its launch event cancelled due to Blizzard Nemo, Microsoft managed to get people queueing for its new Surface Pro tablet. But, poor stocks left many users frustrated according to reports.
Microsoft's Rebound Play Rejected
Having seen the launch of the Windows RT surface tablet fizzle out, Microsoft had bigger hopes for the full Windows 8 Surface Pro tablet, offering a tablet PC that finally delivered the full Windows experience. But, the weather managed to intervene and cancel the big event in New York and on launch, while there are photos of people queuing for the tablet, reports suggest not many of them came home with a unit.
Many stores are reporting they are sold out of stock, and anecdotal evidence suggests that outside of Microsoft's own stores, few had much in the way of stock anyway. Those early "sold out" headlines are now giving way to customers with airing their poor buying experience online.
Even Microsoft's own Surface blog has comments from people trying to buy them, but not managing to find any stock. While in the old days, companies could generate plenty of hype with sell-out headlines, but with social media, these effort now look like poor organisation or plain misdirection.
Counting the Memories
Most buyers were after the 128GB model, given the poor amount of RAM (only 30GB) left over for use after Windows 8 is installed on the 64GB version, and these seem to be the rarer of the two models. The model is not available on Microsoft's own site.
While the first weekend is hardly a show-stopper for a project like this, having fumbled two launches in a row, Microsoft might be forced into rethinking its long-term Surface plans. For example, the company may look to play a more cooperative game with its long-term hardware partners.
While the product has helped establish Windows 8 as more than just an OS refresh, it looks like the company will need to rethink future launch plans. For a start Apple and Samsung can happily roll out millions of tablets for a launch.Either Microsoft lacks the confidence to build enough product, or lacks the resources to do so, all of which are critical failures in a consumer market where millions of sales a week are the norm.
- Endangered Species: The Corporate Intranet
- Discussion Point: Why Would You Buy a Proprietary CMS?
- Beware Red Herrings: Intranet vs. ESN is a Sham
- Microsoft's New BI Tool Plays Nice, Even With 3rd Party Vendors
- Microsoft Shops Again: Buys LiveLoop, an Office Collaboration Start-Up
- Are These Vendors the Best at Social Media Monitoring?
- Big Data Gets Big Money for Big Reasons