Microsoft has crafted the latest edition of its Web Content Management platform to make it more appealing as a solution for building public websites. SharePoint has long been the go-to platform for intranets and document management solutions for small to large businesses. But now SharePoint 2013 is poised to make dramatic inroads as a WCM for internet sites.

So What Makes SharePoint 2013 Good for Websites?

Microsoft has significantly lowered the barrier to entry for designers into SharePoint projects. The most profound change in SharePoint 2013 is the untethering of Master Pages and Layouts from SharePoint Designer, and the introduction of “Design Manager.”

Until now, the de facto requirement for SharePoint developers to be involved in implementing web design was stifling. But now designers can build robust HTML prototypes, complete with CSS and JavaScript, and convert them directly into Master Pages – no developers required.

Furthermore, the “Snippets Gallery” will allow designers to know what SharePoint generated markup will look like, allowing them to plan for it in their prototypes. This clear separation of responsibilities between designers and developers will reduce a lot of development friction and smooth the way for exciting, new and creative looks to SharePoint sites.

That’s enough to create a rapid increase in the adoption of the SharePoint platform by developers and designers alike but, of course, that’s not all. SharePoint 2013 also brings with it a variety of other improvements that will accelerate designing and developing quality internet sites:

  • SEO Friendly URLs
  • Improved default JS/CSS/HTML structure
  • Device channels
  • A search that just works. Formerly a separate component (FAST search), SharePoint Search is an enterprise quality engine that’s now fully integrated and configured to hit the ground running
  • SharePoint Online for Office 365, aka SharePoint Online (the SharePoint service in the cloud does not yet have feature parity with on-premises SharePoint 2013, but Microsoft has promised a rapid catch-up)

Most of these improvements were “nice to haves” for successful intranets, but are “must haves” for public-facing websites. Essentially, SharePoint 2013 is catching up to other WCM platforms that have had similar functionality for years.

Furthermore, Microsoft already has a launching platform in many businesses via SharePoint intranets (so development and administration will be familiar) and the Office suite (which enjoys tight integration with SharePoint 2013). SharePoint 2013 also integrates well with Microsoft’s other line of business and point solutions (CRM, Dynamics, etc.), so Microsoft is in a great position to take advantage of those existing software relationships to push more internet sites. 

Now for the grain of salt …

Contribution Experiences Still Leave Much to be Desired

While these improvements represent a great leap forward for the platform, they won’t translate into long term success as an internet WCM without substantial improvements to the contributor experience. Content contributors don’t care whether the master page is easy to edit, nor do they care about any of the other aids to developer productivity. They care about getting content onto a page and published. And in this regard SharePoint 2013 offers little improvement.

For now, while the contribution experience issues are not insurmountable, they tend to create a lot of friction in both day-to-day contribution experiences and contributor training.

Here are some top of mind examples: