Compuware released the results of its Black Friday to Cyber Monday research and offers practical tips to help online retailers maximize the remainder of the holiday shopping season.
The study, which measured shoppers' estimated satisfaction with web and mobile site performance for the top U.S. online retailers, analyzed the activities that happen when visitors load web pages or interact with dynamic elements on the page.
The Compuware study recommends that retailers check third-party content, such as social media plugins and ads, to see if they are slowing down site performance. Image sizes should be reduced wherever possible, and text files should be combined or compressed to help reduce download time.
For 2011, mobile shoppers grew to 11%, which is almost triple from 2010. On Cyber Monday, more than 7% of purchases were made from mobile devices. The study looked at mobile sites such as Amazon, Best Buy, Office Depot, Sears and Victoria's Secret.
Earlier this year, IBM reported that mobile devices would drive 15% of web traffic over the course of this holiday season. IBM then followed up with a report that showed a 39.3% increase in online Thanksgiving day spending and an almost 25% increase in online sales growth over last year's Black Friday numbers. This same study indicated that shoppers referred by social networks generated 0.53% of all online sales on Black Friday, with Facebook leading the group with 75% of all social network traffic coming from its social site.