Blink and you will miss it. Waiver and your competition will beat you.
The competition is using social media as a competitive advantage; in fact, the vast majority of organizations (of all sizes) are somewhere between advanced use, and piloting or planning the deployment of enterprise or intranet 2.0 tools such as blogs, wikis and even employee networking tools. If your organization is not using social media to engage employees, it is risking obsolescence.
Bigger Than you Think
Social media tools such as blogs, wikis and other vehicles, are common place: enterprise 2.0 tools are present on 87% of organization intranets (regardless of size). Less than 10% of organizations have no interest and no plans for implementing at least one social media tool on their intranet, according to the findings of the Intranet 2.0 Global Study of 525 participants, representing companies of all sizes from across the globe.
Intranet blogs, wikis, discussion forums and instant messaging are present in half of all organizations. Other tools such as mashups and employee networking, social networking on the intranet, are exploding. The most common Intranet 2.0 tools found in organizations are as follows:
- 53% have intranet blogs (an 18% increase from last year’s survey); 18% have deployed blogs enterprise wide; only 8% have no plans or interest in deploying blogs
- 52% have intranet discussion forums (a 13% increase from last year’s survey); 23% enterprise use; 9% have no plans or interest
- 51% have intranet instant messaging (an 11% increase from last year’s survey); 34% enterprise use; 19% have no plans or interest
- 49% have intranet wikis (a 4% increase from last year’s survey); 17% enterprise deployment; 11% have no plans or interest
Some tools that have yet to hit critical mass are in the process of doing so, at frightening speeds: mashups have increased in prevalence some 75% over the past year; employee networking tools (social networking tools for employees) are up 42% from last year. And SharePoint… it’s a category killer.
SharePoint & Other Intranet 2.0 Solutions
Microsoft is leading the enterprise 2.0 charge and dominating all the competition. For those organizations that have deployed 2.0 tools inside the firewall, about half of all organizations have SharePoint (in some shape or form). No other vendor is used in more than 20% of organizations (some organizations use multiple solutions):
- 53% of organizations use SharePoint
- 18% of organizations use WordPress
- 15% of organizations use Facebook
- 13% of organizations use Confluence
- 13% of organizations use Google Sites
Despite all the hype and regular attention and press they receive, Lotus Connections (Quickr) and SocialText are only present in 5% and 2% of organizations respectively.
Related to the issue and dominance of SharePoint, more than three-quarters (77%) of organizations are now using a CMS for their intranet (compared to 63% in September 2009):
- 34% use an off-the-shelf solution CMS
- 16% use a portal solution
- 14% use a custom built CMS (home grown CMS)
- 13% use a hybrid/combination
- 10% use open source (no change)
While a CMS is the most popular technology platform to power an intranet, there is no dominant CMS solution -- no one vendor has more than 35% market share. Microsoft SharePoint continues to be the leading CMS and its popularity in organizations is growing.
- Microsoft SharePoint is used by 34% of those that use a CMS
- Bitrix, Drupal, IBM WebSphere, Joomla, OpenText and Vignette each have 2-4% market share
- No other solution was cited by more than 9 organizations (2.5% share)
Cost of Intranet 2.0
Intranet 2.0 is cheap. Of those organizations that have implemented 2.0 tools, almost half have spent US$ 10,000 or less on these tools:
- 47% have spent US$ 10,000 or less
- 33% have spent between US$ 10,000 and $100,000
- 20% have spent US$ 100,000 or more
Satisfaction levels are still underwhelming and need improvement particularly amongst executives, but have risen somewhat over the past year:
- 46% of organizations rate the tool functionality as good or very good; 13% rate them as poor or very poor
- Satisfaction rates with executives are still dangerously low: only 35% of executives rate the 2.0 tools as good or very good; 29% rate them as poor or very poor
Barriers to Implementation
Without a proper plan and business case, many organizations will fail to properly implement Intranet 2.0 technologies. Those organizations that don't have 2.0 tools are not getting executive approval to proceed as they don't have a proper plan or business case that convinces senior management of the need.
Of those organizations that have not implemented Intranet 2.0 tools, lack of a business case, executive support and IT support are the top barriers:
- 32% of respondents cite lack of a business case as the greatest challenge
- 31% of respondents cite lack of executive support as the greatest challenge
- 27% of respondents say lack of IT support is the greatest barrier to implementation
Size Doesn’t Matter
Unlike the early days of the Internet and intranet, you don’t have to be a big, rich company to use social media. In fact, small companies are early adopters and are using intranet 2.0 tools as a competitive advantage.
Slightly higher than the overall average of 53%, the adoption level of intranet blogs by companies of fewer than 100 employees is 57%. While medium-size companies lag slightly behind their smaller competitors, the largest organizations with 20,000 or more employees have a blog adoption rate of over 70%. The numbers for wikis are almost identical.
About the Study
525 participants from organizations of all sizes from across the planet participated in the Intranet 2.0 Global Survey 2010 and the results reveal rapid adoption of social media on the corporate intranet in the past two years.
- 35% of respondents/organizations are from the U.S.
- 26% from Europe
- 12% from Canada
- 10% from UK
- 8% from Australia / New Zealand
- 6% from Asia, South America, Africa and the Middle-East
Intranet size (Employees with access):
- 41% of the organizations have 1 to 1,000 employees (small)
- 35% have 1,000 to 7,500 employees (medium)
- 25% have 7,500 or more employees (large)