No matter how it’s discussed, we’re all at fault for creating information overload and, at the same time, we’re all victims of information overload. It’s tough enough to keep track of all the photos, videos, downloads and e-mail on our personal systems. Now imagine trying to keep track of the flood of content being created on an enterprise scale. That, in a nutshell, is what information professionals are up against.
Some companies have strict policies that outline how information is cataloged and saved, while others are still trying to figure out how to make sense of it all. And the explosive growth of social media, e-mails and mobile technologies is making a problem that has been around since the early days of computing that much worse. Adding to the problem of sorting out the clutter are legal mandates for how long to store information and, of course, security issues. No one wants to be the next victim of a Wiki Leaks type of security breach.
So what can content management experts offer to help companies address these issues?
A Little Background
Recently the Association for Information and Image Management (AIIM) issued a paper titled “ECM at the Crossroads.” This analysis paints a picture of the enterprise content management (ECM) installed based as it approaches maturity and examines such issues as migration and legacy challenges, integration, remote access, collaboration, social systems, and storing information in the cloud. Here are some of the highlights of the report:
- ECM is a work-in-progress for most: a disappointing 18 percent of the companies surveyed have implemented a company-wide system.
- The wish: While actual company-wide deployments are few and far between, 54 percent say they have made the strategic choice to move toward a single-vendor ECM suite for the future including 19 percent who are building around a new suite, while 35 percent are sticking with multiple or best-of-breed solutions.
- The reality: ECM is a multi-system landscape where 75 percent of those surveyed have more than one ECM system, and 26 percent have four or more systems.
Why So Much Content?
It’s important to realize that ECM and other document management technologies were originally designed based on using file cabinets for document storage. But a funny thing happened on the way to the store, documents evolved into marketing collateral, videos, and content from wikis, blogs and social media. Since most ECM and records management systems were designed to house common Word documents and Excel spreadsheets, it became a huge challenge to work with new forms of content. The explosion of content across all companies has become almost unmanageable without a concerted, corporate commitment to sustainable content management. If you don’t think this is a priority, you’re not paying attention.
With so much content being created by employees and their digital tools it’s no wonder that we’re all drowning in data. Each company might have its own cataloging system, different naming rules, and government regulations to adhere to. Worse yet is that most companies have various legacy systems that need to work together in order to keep content organized.
And while auto classification technologies do provide some help, content from instant messaging and social media posts are very hard to sort through accurately. There is much grey area around what is just idle chatter and what in fact is a record that should be preserved. Our research shows that close to 40 percent of those surveyed said that the most disorganized form of content in their company is instant messages, which was ranked No. 1.
Two other areas, e-mail and social content, are also a cause for alarm. Only 27 percent of those surveyed consider their content management system to be the primary e-mail repository. Social content has similar problems as only 11 percent say they use their content management system as their internal social platform. The conclusion is that for the majority of companies, social and e-mail live in their own silos, at minimum making content hard to find and at worst potentially running afoul of legal or policy requirements.
Impact of Mobile Devices
Another major change in the corporate landscape has been the adoption of mobile technologies. Having employees on the road has always presented a challenge in terms of productivity, efficiency and accessing corporate information. Yet the growth in use of handheld devices and smartphones has fundamentally changed the way many people work. In fact, 45 percent of those surveyed say that mobile access to corporate content is very important to their work, yet only 11 percent say that their company has a browser interface that is designed to support mobile devices.
- The Future of Digital Marketing: 8 Trends
- 6 Predictions for SharePoint, Office 365 in 2014
- How Is Hadoop Like Teenage Sex? [Infographic]
- What You Need to Know about Enterprise Mobility for 2014
- Hey CMO! Hey CIO! Work Together or Lose Everything
- Inside the Road to Acquia's Possible IPO
- 5 Ways Marketers Can Improve the CMS Experience