digital, information overload, john mancini

No matter how it’s discussed, we’re all at fault for creating information overload and, at the same time, we’re all victims of information overload. It’s tough enough to keep track of all the photos, videos, downloads and e-mail on our personal systems. Now imagine trying to keep track of the flood of content being created on an enterprise scale. That, in a nutshell, is what information professionals are up against. 

Some companies have strict policies that outline how information is cataloged and saved, while others are still trying to figure out how to make sense of it all. And the explosive growth of social media, e-mails and mobile technologies is making a problem that has been around since the early days of computing that much worse. Adding to the problem of sorting out the clutter are legal mandates for how long to store information and, of course, security issues. No one wants to be the next victim of a Wiki Leaks type of security breach.

So what can content management experts offer to help companies address these issues?

A Little Background

Recently the Association for Information and Image Management (AIIM) issued a paper titled “ECM at the Crossroads.” This analysis paints a picture of the enterprise content management (ECM) installed based as it approaches maturity and examines such issues as migration and legacy challenges, integration, remote access, collaboration, social systems, and storing information in the cloud. Here are some of the highlights of the report:

  • ECM is a work-in-progress for most: a disappointing 18 percent of the companies surveyed have implemented a company-wide system.
  • The wish: While actual company-wide deployments are few and far between, 54 percent say they have made the strategic choice to move toward a single-vendor ECM suite for the future including 19 percent who are building around a new suite, while 35 percent are sticking with multiple or best-of-breed solutions.
  • The reality: ECM is a multi-system landscape where 75 percent of those surveyed have more than one ECM system, and 26 percent have four or more systems.

Why So Much Content?

It’s important to realize that ECM and other document management technologies were originally designed based on using file cabinets for document storage. But a funny thing happened on the way to the store, documents evolved into marketing collateral, videos, and content from wikis, blogs and social media. Since most ECM and records management systems were designed to house common Word documents and Excel spreadsheets, it became a huge challenge to work with new forms of content. The explosion of content across all companies has become almost unmanageable without a concerted, corporate commitment to sustainable content management. If you don’t think this is a priority, you’re not paying attention.

Further Fragmentation

With so much content being created by employees and their digital tools it’s no wonder that we’re all drowning in data. Each company might have its own cataloging system, different naming rules, and government regulations to adhere to. Worse yet is that most companies have various legacy systems that need to work together in order to keep content organized.